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The Future Of The Membership Model · Build With Becky: Smart Strategies To Grow Your Community-Driven Business

• 0:00
  I
• 0:00
  have
• 0:00
  noticed
• 0:01
  a
• 0:01
  big
• 0:01
  shift
• 0:02
  in
• 0:02
  how
• 0:02
  memberships
• 0:03
  are
• 0:03
  being
• 0:03
  sold
• 0:03
  right
• 0:04
  now.
• 0:04
  And
• 0:04
  it's
• 0:05
  something
• 0:05
  that's
• 0:05
  happening
• 0:06
  in
• 0:06
  a
• 0:06
  lot
• 0:06
  of
• 0:07
  our
• 0:07
  community
• 0:07
  strategies,
• 0:08
  a
• 0:08
  lot
• 0:08
  of
• 0:08
  the
• 0:09
  way
• 0:09
  we're
• 0:09
  scaling
• 0:09
  and
• 0:10
  updating
• 0:10
  communities.
• 0:11
  And
• 0:12
  so
• 0:12
  I
• 0:12
  just
• 0:12
  want
• 0:13
  to
• 0:13
  share
• 0:13
  a
• 0:13
  little
• 0:13
  bit
• 0:13
  like
• 0:14
  the
• 0:14
  themes
• 0:14
  that
• 0:14
  I'm
• 0:15
  seeing
• 0:15
  and
• 0:15
  what
• 0:15
  I
• 0:15
  would
• 0:16
  recommend
• 0:16
  to
• 0:16
  you.
• 0:16
  If
• 0:17
  you're
• 0:17
  struggling
• 0:17
  to
• 0:18
  get
• 0:18
  sales,
• 0:18
  new
• 0:19
  sales
• 0:19
  into
• 0:19
  your
• 0:19
  membership,
• 0:20
  let's
• 0:21
  say
• 0:21
  your
• 0:21
  doors
• 0:22
  are
• 0:22
  open
• 0:22
  all
• 0:23
  the
• 0:23
  time
• 0:23
  for
• 0:23
  your
• 0:23
  membership.
• 0:23
  You
• 0:24
  have
• 0:24
  an
• 0:24
  evergreen
• 0:25
  sales
• 0:25
  strategy
• 0:26
  process
• 0:27
  that
• 0:27
  can
• 0:27
  be
• 0:27
  tricky.
• 0:28
  I
• 0:28
  mean,
• 0:28
  it's
• 0:29
  awesome,
• 0:29
  right,
• 0:29
  because
• 0:29
  we
• 0:29
  want
• 0:30
  to
• 0:30
  like
• 0:30
  make
• 0:30
  sales
• 0:31
  all
• 0:31
  the
• 0:31
  time,
• 0:31
  every
• 0:31
  month.
• 0:32
  But
• 0:32
  it
• 0:32
  can
• 0:33
  be
• 0:33
  tricky
• 0:33
  from
• 0:33
  the
• 0:34
  perspective
• 0:34
  of
• 0:34
  adding
• 0:35
  urgency.
• 0:36
  And
• 0:36
  any
• 0:36
  marketer
• 0:36
  will
• 0:37
  tell
• 0:37
  you
• 0:37
  that
• 0:38
  it
• 0:38
  can
• 0:38
  also
• 0:38
  be
• 0:38
  tricky
• 0:39
  from
• 0:39
  a
• 0:39
  product
• 0:40
  perspective
• 0:40
  in
• 0:41
  making
• 0:41
  sure
• 0:42
  that
• 0:42
  people
• 0:42
  are
• 0:42
  having
• 0:43
  a
• 0:43
  really
• 0:43
  dialed
• 0:44
  experience
• 0:45
  that's
• 0:45
  especially
• 0:46
  transformational,
• 0:47
  that
• 0:47
  gives
• 0:47
  them
• 0:47
  quick
• 0:48
  wins.
• 0:48
  And
• 0:48
  so
• 0:48
  I
• 0:48
  talk
• 0:49
  a
• 0:49
  lot
• 0:49
  about
• 0:49
  that
• 0:50
  on
• 0:50
  this
• 0:50
  show
• 0:50
  and
• 0:50
  like
• 0:51
  your
• 0:51
  onboarding
• 0:52
  process
• 0:52
  and
• 0:53
  how
• 0:53
  to
• 0:53
  design
• 0:53
  these
• 0:54
  things
• 0:54
  and
• 0:54
  how
• 0:54
  to
• 0:54
  add
• 0:54
  on
• 0:54
  a
• 0:55
  service
• 0:55
  layer
• 0:55
  and
• 0:55
  all
• 0:55
  of
• 0:56
  that's
• 0:56
  important.
• 0:56
  But
• 0:57
  it
• 0:57
  only
• 0:57
  works,
• 0:57
  works
• 0:57
  if
• 0:58
  we
• 0:58
  can
• 0:58
  get
• 0:58
  people
• 0:58
  in
• 0:58
  the
• 0:58
  door.
• 0:59
  Right?
• 0:59
  And
• 0:59
  so
• 1:00
  today
• 1:00
  I
• 1:00
  want
• 1:00
  to
• 1:00
  talk
• 1:01
  a
• 1:01
  little
• 1:01
  bit
• 1:01
  more
• 1:01
  about
• 1:01
  marketing
• 1:02
  strategy,
• 1:03
  but
• 1:03
  it
• 1:03
  has
• 1:03
  a
• 1:04
  lot
• 1:04
  to
• 1:04
  do
• 1:05
  with
• 1:05
  your
• 1:05
  product
• 1:05
  strategy.
• 1:06
  So
• 1:07
  instead
• 1:08
  of
• 1:08
  an
• 1:08
  evergreen
• 1:09
  strategy
• 1:09
  where
• 1:10
  let's
• 1:10
  say
• 1:11
  somebody
• 1:11
  sells
• 1:11
  a
• 1:11
  low
• 1:12
  ticket
• 1:12
  offer
• 1:12
  or
• 1:12
  they
• 1:13
  have
• 1:13
  a
• 1:13
  freebie
• 1:13
  download
• 1:14
  or
• 1:14
  something
• 1:14
  that
• 1:15
  basically
• 1:15
  takes
• 1:16
  them
• 1:16
  into
• 1:17
  a
• 1:18
  funnel
• 1:18
  that
• 1:19
  allows
• 1:19
  them
• 1:20
  to
• 1:20
  then
• 1:20
  purchase
• 1:21
  the
• 1:21
  membership,
• 1:21
  or
• 1:22
  maybe
• 1:22
  they
• 1:22
  watch
• 1:22
  a
• 1:22
  webinar
• 1:23
  and
• 1:23
  then
• 1:23
  purchase
• 1:23
  the
• 1:23
  membership,
• 1:24
  whatever
• 1:24
  that
• 1:24
  looks
• 1:24
  like
• 1:25
  they,
• 1:25
  that
• 1:25
  whole
• 1:26
  process,
• 1:26
  especially
• 1:26
  like
• 1:27
  low
• 1:27
  ticket
• 1:27
  offer
• 1:28
  to
• 1:28
  membership,
• 1:28
  if
• 1:29
  your
• 1:29
  membership
• 1:30
  is,
• 1:30
  you
• 1:30
  know,
• 1:30
  mid
• 1:30
  high
• 1:30
  ticket,
• 1:31
  it's
• 1:32
  not
• 1:32
  converting
• 1:33
  as
• 1:33
  well
• 1:33
  as
• 1:33
  it
• 1:34
  used
• 1:34
  to
• 1:34
  and
• 1:35
  it's
• 1:35
  not,
• 1:35
  it's
• 1:35
  just
• 1:35
  not
• 1:36
  performing
• 1:36
  as
• 1:36
  well.
• 1:36
  And
• 1:37
  so
• 1:37
  that's
• 1:37
  okay.
• 1:38
  That
• 1:38
  just
• 1:38
  means
• 1:38
  that
• 1:39
  we
• 1:39
  need
• 1:39
  to
• 1:39
  change
• 1:40
  and
• 1:40
  try
• 1:40
  new
• 1:40
  things.
• 1:41
  Right?
• 1:41
  And
• 1:42
  so
• 1:42
  what
• 1:42
  I'm
• 1:42
  seeing
• 1:43
  work
• 1:43
  really
• 1:44
  well
• 1:44
  is
• 1:44
  that
• 1:45
  there's
• 1:45
  some
• 1:45
  kind
• 1:45
  of
• 1:46
  like
• 1:46
  cohort
• 1:47
  element
• 1:48
  performing.
• 1:48
  And
• 1:49
  it's
• 1:49
  funny
• 1:49
  because
• 1:50
  I've
• 1:50
  been
• 1:50
  saying
• 1:50
  like,
• 1:50
  oh,
• 1:50
  cohort
• 1:51
  programs
• 1:51
  are
• 1:51
  back,
• 1:51
  cohort
• 1:52
  programs
• 1:52
  are
• 1:52
  back.
• 1:53
  Well,
• 1:53
  what
• 1:53
  I
• 1:54
  didn't
• 1:54
  anticipate
• 1:54
  was
• 1:55
  that
• 1:55
  cohort
• 1:56
  programs
• 1:56
  become
• 1:56
  an
• 1:56
  important
• 1:57
  strategy
• 1:57
  to
• 1:57
  make
• 1:58
  memberships
• 1:58
  work.
• 1:59
  And
• 1:59
  if
• 1:59
  you're
• 2:00
  thinking,
• 2:00
  oh
• 2:00
  no,
• 2:00
  I
• 2:01
  have
• 2:01
  to
• 2:01
  flip
• 2:01
  my
• 2:01
  membership
• 2:02
  off
• 2:02
  of
• 2:02
  Evergreen,
• 2:02
  that's
• 2:03
  not
• 2:03
  what
• 2:03
  I'm
• 2:03
  saying.
• 2:03
  You
• 2:04
  can
• 2:04
  still
• 2:04
  have
• 2:04
  both.
• 2:04
  And
• 2:05
  I'll
• 2:05
  get
• 2:05
  to
• 2:06
  that.
• 2:06
  So
• 2:07
  let's
• 2:07
  say
• 2:08
  you
• 2:08
  have
• 2:08
  a
• 2:08
  kickoff
• 2:09
  date
• 2:09
  for
• 2:10
  some
• 2:10
  sort
• 2:10
  of
• 2:10
  cohort
• 2:11
  element
• 2:11
  of
• 2:12
  your
• 2:12
  membership
• 2:13
  that
• 2:13
  is
• 2:13
  of
• 2:14
  course
• 2:14
  going
• 2:14
  to
• 2:15
  create
• 2:15
  some
• 2:15
  natural
• 2:15
  Urgency
• 2:16
  and
• 2:16
  that
• 2:16
  helps
• 2:17
  get
• 2:17
  people
• 2:17
  in
• 2:17
  the
• 2:18
  door.
• 2:18
  So
• 2:18
  an
• 2:19
  example
• 2:19
  is
• 2:19
  one
• 2:19
  of
• 2:20
  our
• 2:20
  clients.
• 2:20
  We
• 2:20
  have
• 2:20
  an
• 2:20
  eight
• 2:21
  week
• 2:21
  process
• 2:21
  program
• 2:22
  and
• 2:22
  after
• 2:22
  the
• 2:22
  program
• 2:23
  they
• 2:23
  maintain
• 2:24
  their
• 2:24
  community
• 2:24
  access.
• 2:25
  So
• 2:25
  essentially
• 2:25
  they're
• 2:26
  part
• 2:26
  of
• 2:26
  a
• 2:26
  community
• 2:27
  and
• 2:27
  they
• 2:27
  unlock
• 2:28
  opportunities
• 2:28
  to
• 2:28
  connect
• 2:29
  with
• 2:29
  alumni
• 2:29
  from
• 2:29
  other
• 2:30
  cohorts
• 2:30
  and
• 2:31
  they're
• 2:31
  part
• 2:31
  of
• 2:31
  this
• 2:32
  community.
• 2:32
  They
• 2:32
  have
• 2:32
  a
• 2:32
  program,
• 2:33
  they're
• 2:33
  in
• 2:33
  the
• 2:33
  community
• 2:33
  and
• 2:34
  then
• 2:34
  we
• 2:34
  have
• 2:34
  upsell
• 2:35
  opportunities
• 2:35
  and
• 2:35
  that's
• 2:35
  how
• 2:36
  we're
• 2:36
  making
• 2:36
  money.
• 2:36
  Now
• 2:37
  maybe
• 2:37
  this
• 2:37
  isn't
• 2:38
  considered
• 2:38
  a
• 2:38
  membership,
• 2:39
  it's
• 2:39
  just
• 2:39
  a
• 2:39
  community
• 2:40
  that
• 2:40
  they're
• 2:40
  a
• 2:40
  part
• 2:40
  of.
• 2:41
  But
• 2:41
  they
• 2:41
  went
• 2:41
  through
• 2:41
  a
• 2:41
  program
• 2:42
  to
• 2:42
  get
• 2:42
  in
• 2:42
  there
• 2:43
  that's
• 2:43
  working
• 2:43
  really
• 2:43
  well.
• 2:44
  We
• 2:45
  created
• 2:45
  a
• 2:45
  strategy
• 2:46
  this
• 2:46
  week
• 2:47
  for
• 2:47
  a
• 2:47
  client
• 2:47
  that
• 2:47
  is
• 2:47
  going
• 2:48
  to
• 2:48
  have
• 2:48
  a
• 2:48
  four
• 2:48
  week
• 2:49
  program
• 2:50
  as
• 2:50
  part
• 2:50
  of
• 2:51
  their
• 2:51
  way
• 2:52
  to
• 2:52
  get
• 2:52
  people
• 2:52
  in
• 2:52
  their
• 2:52
  membership.
• 2:53
  So
• 2:53
  they're
• 2:53
  selling
• 2:53
  a
• 2:54
  membership,
• 2:54
  but
• 2:54
  it
• 2:55
  has
• 2:55
  a
• 2:55
  cohort
• 2:55
  kickoff
• 2:56
  with
• 2:56
  a
• 2:56
  four
• 2:56
  week
• 2:56
  program
• 2:57
  that
• 2:57
  kicks
• 2:57
  them
• 2:57
  off
• 2:57
  and
• 2:58
  gets
• 2:58
  them
• 2:58
  started.
• 2:59
  Now
• 2:59
  this
• 3:00
  works
• 3:00
  really
• 3:01
  well
• 3:01
  from
• 3:01
  a
• 3:01
  conversion
• 3:02
  perspective
• 3:03
  because
• 3:03
  urgency
• 3:04
  sells.
• 3:04
  So
• 3:04
  everyone
• 3:05
  has
• 3:05
  a
• 3:05
  starting
• 3:06
  point,
• 3:06
  but
• 3:07
  the
• 3:07
  reason
• 3:08
  that
• 3:08
  people
• 3:08
  will
• 3:08
  stick
• 3:09
  around
• 3:09
  and
• 3:09
  stay
• 3:09
  engaged
• 3:10
  after
• 3:10
  is
• 3:11
  because
• 3:11
  everyone
• 3:11
  else
• 3:12
  in
• 3:12
  the
• 3:12
  room
• 3:12
  has
• 3:13
  done
• 3:13
  the
• 3:13
  same
• 3:13
  work
• 3:13
  they
• 3:14
  have.
• 3:14
  I
• 3:14
  can't
• 3:15
  even
• 3:15
  tell
• 3:15
  you
• 3:15
  how
• 3:15
  many
• 3:15
  times
• 3:16
  a
• 3:16
  Boss
• 3:16
  Babe
• 3:16
  member
• 3:17
  would
• 3:17
  complain
• 3:18
  that
• 3:18
  they
• 3:18
  were
• 3:19
  in
• 3:19
  a
• 3:19
  breakout
• 3:19
  room
• 3:19
  with
• 3:20
  someone
• 3:20
  that
• 3:20
  was,
• 3:21
  you
• 3:21
  know,
• 3:21
  thinking
• 3:21
  of
• 3:22
  their
• 3:22
  business
• 3:22
  idea
• 3:23
  when
• 3:23
  they
• 3:23
  were
• 3:23
  like
• 3:23
  five
• 3:24
  years
• 3:24
  into
• 3:24
  their
• 3:25
  their
• 3:25
  business.
• 3:25
  And
• 3:26
  that's
• 3:26
  pretty
• 3:26
  frustrating.
• 3:27
  People
• 3:27
  want
• 3:28
  to
• 3:28
  connect
• 3:28
  with
• 3:28
  those
• 3:28
  that
• 3:29
  are
• 3:29
  on
• 3:29
  their
• 3:29
  level
• 3:30
  or
• 3:30
  maybe
• 3:30
  a
• 3:30
  couple
• 3:31
  steps
• 3:31
  ahead
• 3:31
  or
• 3:32
  behind,
• 3:32
  but
• 3:32
  not
• 3:33
  somebody
• 3:33
  that's
• 3:33
  like
• 3:34
  fully,
• 3:34
  you
• 3:34
  know,
• 3:34
  really
• 3:35
  far
• 3:35
  hasn't
• 3:35
  done
• 3:35
  the
• 3:36
  work.
• 3:36
  It
• 3:36
  helps
• 3:37
  for
• 3:37
  everyone
• 3:37
  to
• 3:37
  at
• 3:38
  least
• 3:38
  have
• 3:38
  done
• 3:38
  some
• 3:38
  of
• 3:38
  the
• 3:39
  same
• 3:39
  baseline
• 3:40
  for
• 3:40
  whatever
• 3:40
  it
• 3:40
  is
• 3:41
  your
• 3:41
  topic
• 3:41
  is,
• 3:41
  whatever
• 3:41
  transformation
• 3:42
  you're
• 3:42
  helping
• 3:42
  people
• 3:43
  with.
• 3:43
  What
• 3:43
  I
• 3:44
  really
• 3:44
  like
• 3:44
  about
• 3:44
  this
• 3:45
  program
• 3:45
  into
• 3:45
  membership
• 3:46
  model
• 3:46
  strategy
• 3:47
  is
• 3:47
  that
• 3:47
  it
• 3:48
  creates
• 3:48
  this
• 3:48
  like
• 3:49
  natural
• 3:49
  on
• 3:49
  ramp
• 3:50
  when
• 3:50
  momentum
• 3:51
  is
• 3:51
  the
• 3:51
  highest
• 3:52
  and
• 3:52
  you
• 3:52
  don't
• 3:52
  wanna
• 3:52
  make
• 3:52
  it
• 3:52
  too
• 3:52
  long.
• 3:53
  Like
• 3:53
  I
• 3:53
  think
• 3:53
  four
• 3:54
  to
• 3:54
  six
• 3:54
  weeks
• 3:54
  is
• 3:55
  ideal.
• 3:55
  Um,
• 3:56
  if
• 3:56
  you're
• 3:56
  doing
• 3:56
  a
• 3:57
  challenge,
• 3:57
  I
• 3:58
  saw
• 3:58
  some
• 3:59
  statistics
• 3:59
  that
• 3:59
  21
• 4:00
  days
• 4:00
  is
• 4:00
  like
• 4:01
  an
• 4:01
  ideal
• 4:01
  time
• 4:01
  for
• 4:01
  a
• 4:02
  challenge
• 4:02
  for
• 4:02
  people
• 4:02
  to
• 4:03
  stay
• 4:03
  engaged.
• 4:03
  So
• 4:04
  you
• 4:04
  might
• 4:04
  consider
• 4:04
  21
• 4:05
  days.
• 4:05
  It
• 4:05
  doesn't
• 4:06
  need
• 4:06
  to
• 4:06
  be
• 4:06
  some
• 4:06
  like
• 4:07
  8
• 4:07
  to
• 4:07
  12
• 4:08
  week
• 4:08
  program
• 4:08
  that
• 4:09
  we're
• 4:09
  describing
• 4:09
  here.
• 4:09
  It
• 4:10
  could
• 4:10
  be
• 4:10
  really
• 4:10
  simple
• 4:11
  and
• 4:11
  it
• 4:11
  could
• 4:11
  just
• 4:11
  be
• 4:11
  even
• 4:12
  a
• 4:12
  couple
• 4:12
  of
• 4:12
  weeks
• 4:13
  of
• 4:13
  really
• 4:14
  intentional
• 4:14
  programming
• 4:15
  at
• 4:15
  the
• 4:15
  very
• 4:15
  beginning.
• 4:16
  And
• 4:16
  you're
• 4:16
  bringing
• 4:16
  people
• 4:17
  all
• 4:17
  in
• 4:17
  at
• 4:18
  one
• 4:18
  time.
• 4:19
  So
• 4:19
  members
• 4:19
  really
• 4:20
  feel
• 4:20
  like
• 4:20
  they're
• 4:20
  graduating
• 4:21
  into
• 4:21
  something
• 4:21
  meaningful.
• 4:22
  Like,
• 4:22
  okay,
• 4:22
  we
• 4:23
  did
• 4:23
  this
• 4:23
  work,
• 4:23
  we've
• 4:23
  like
• 4:24
  made
• 4:24
  progress
• 4:24
  in
• 4:24
  our
• 4:25
  first
• 4:25
  couple
• 4:25
  of
• 4:25
  weeks
• 4:25
  and
• 4:25
  now
• 4:25
  we're
• 4:26
  like
• 4:26
  all
• 4:26
  in
• 4:26
  it
• 4:26
  together.
• 4:27
  So
• 4:27
  there's
• 4:27
  this
• 4:27
  awesome
• 4:28
  like
• 4:28
  momentum
• 4:29
  community
• 4:29
  culture
• 4:30
  aspect
• 4:30
  to
• 4:30
  it.
• 4:31
  And
• 4:31
  then
• 4:31
  you
• 4:32
  have
• 4:32
  to
• 4:32
  have
• 4:32
  a
• 4:32
  really
• 4:33
  thoughtful
• 4:33
  programming
• 4:34
  strategy
• 4:34
  for,
• 4:35
  for
• 4:35
  post
• 4:35
  program
• 4:35
  because
• 4:36
  that's
• 4:36
  the
• 4:36
  only
• 4:36
  way
• 4:36
  of
• 4:37
  course,
• 4:37
  to
• 4:37
  make
• 4:37
  it
• 4:37
  work.
• 4:37
  Like
• 4:38
  we
• 4:38
  need
• 4:38
  the
• 4:38
  momentum
• 4:39
  to
• 4:39
  make
• 4:39
  sure
• 4:39
  it
• 4:40
  doesn't
• 4:40
  end
• 4:40
  there.
• 4:41
  So
• 4:41
  you
• 4:41
  kind
• 4:41
  of
• 4:41
  want
• 4:42
  to
• 4:42
  think
• 4:42
  about
• 4:42
  this
• 4:42
  like
• 4:43
  the
• 4:43
  program
• 4:43
  is
• 4:44
  the
• 4:44
  activation
• 4:45
  entry
• 4:45
  point
• 4:46
  and
• 4:46
  your
• 4:46
  membership
• 4:47
  is
• 4:47
  the
• 4:47
  integration
• 4:47
  experience.
• 4:49
  And
• 4:49
  I'm
• 4:49
  not
• 4:49
  saying
• 4:50
  like
• 4:50
  it
• 4:50
  has
• 4:50
  to
• 4:51
  be
• 4:51
  a
• 4:51
  program
• 4:51
  again.
• 4:51
  Like
• 4:51
  this
• 4:52
  could
• 4:52
  be
• 4:52
  a
• 4:52
  challenge
• 4:52
  that
• 4:52
  you
• 4:53
  run
• 4:53
  every
• 4:53
  quarter
• 4:53
  or
• 4:54
  maybe
• 4:54
  it's
• 4:54
  an
• 4:54
  accelerator
• 4:55
  with
• 4:55
  a
• 4:55
  kickoff
• 4:56
  every
• 4:56
  month
• 4:56
  and
• 4:56
  you
• 4:56
  basically
• 4:57
  have
• 4:57
  an
• 4:57
  onboarding
• 4:58
  call
• 4:58
  and
• 4:58
  maybe
• 4:59
  a
• 4:59
  couple
• 4:59
  calls
• 4:59
  where
• 5:00
  you're
• 5:00
  helping
• 5:00
  these,
• 5:01
  this
• 5:01
  like
• 5:01
  cohort
• 5:02
  group.
• 5:02
  But
• 5:02
  it
• 5:02
  could
• 5:03
  be
• 5:03
  quite
• 5:03
  simple.
• 5:04
  And
• 5:04
  you
• 5:04
  can
• 5:05
  still
• 5:05
  collect
• 5:06
  evergreen
• 5:06
  sales.
• 5:07
  But
• 5:07
  what
• 5:07
  you're
• 5:08
  doing
• 5:08
  is
• 5:08
  adding
• 5:08
  in
• 5:08
  a
• 5:09
  start
• 5:09
  date
• 5:09
  and
• 5:09
  being
• 5:10
  more
• 5:10
  intentional
• 5:10
  about
• 5:11
  the
• 5:11
  member
• 5:11
  journey
• 5:12
  that
• 5:12
  you're
• 5:12
  designing.
• 5:13
  So
• 5:14
  we're
• 5:14
  actually
• 5:14
  seeing
• 5:15
  over
• 5:15
  60%
• 5:16
  monthly
• 5:16
  active
• 5:17
  users.
• 5:17
  That's
• 5:18
  really
• 5:18
  high
• 5:18
  if
• 5:18
  you're
• 5:19
  not
• 5:19
  familiar.
• 5:20
  60%
• 5:20
  monthly
• 5:21
  active
• 5:21
  users
• 5:21
  in
• 5:22
  a
• 5:22
  community
• 5:22
  that
• 5:23
  kicks
• 5:23
  off
• 5:23
  with
• 5:23
  an
• 5:23
  eight
• 5:24
  week
• 5:24
  program.
• 5:25
  So
• 5:26
  that
• 5:26
  means
• 5:26
  that
• 5:26
  people
• 5:27
  who
• 5:27
  took
• 5:27
  an
• 5:27
  eight
• 5:27
  week
• 5:28
  program
• 5:28
  a
• 5:28
  year
• 5:29
  ago
• 5:29
  are
• 5:29
  still
• 5:29
  logging
• 5:30
  into
• 5:30
  this
• 5:30
  community
• 5:30
  and
• 5:31
  they're
• 5:31
  active.
• 5:31
  That's
• 5:32
  kind
• 5:32
  of
• 5:32
  crazy,
• 5:32
  right?
• 5:33
  From
• 5:34
  a
• 5:34
  product
• 5:34
  strategy
• 5:35
  lens,
• 5:35
  I
• 5:35
  think
• 5:35
  why
• 5:36
  this
• 5:36
  works
• 5:36
  is
• 5:37
  because
• 5:37
  people
• 5:37
  are
• 5:37
  having
• 5:38
  really
• 5:38
  quick
• 5:38
  wins.
• 5:39
  They're
• 5:40
  having
• 5:40
  good
• 5:41
  momentum
• 5:41
  toward
• 5:41
  a
• 5:41
  goal
• 5:42
  that
• 5:42
  they're
• 5:42
  on
• 5:42
  and
• 5:42
  then
• 5:43
  they're
• 5:43
  in
• 5:43
  a
• 5:43
  container,
• 5:44
  a
• 5:44
  long
• 5:44
  term
• 5:45
  container
• 5:45
  where
• 5:45
  they
• 5:45
  can
• 5:45
  continue
• 5:46
  to
• 5:46
  integrate
• 5:46
  what
• 5:47
  they've
• 5:47
  learned
• 5:47
  and
• 5:48
  they
• 5:48
  have
• 5:48
  this
• 5:48
  awesome
• 5:49
  momentum
• 5:49
  right
• 5:49
  in
• 5:49
  the
• 5:49
  beginning.
• 5:50
  Like
• 5:50
  it
• 5:50
  solves
• 5:51
  for
• 5:51
  all
• 5:51
  of
• 5:51
  the
• 5:51
  things
• 5:51
  that
• 5:52
  I'm,
• 5:52
  that
• 5:52
  I
• 5:52
  constantly
• 5:53
  teach.
• 5:53
  Like
• 5:53
  we
• 5:53
  want
• 5:53
  to
• 5:53
  give
• 5:54
  them
• 5:54
  quick
• 5:54
  wins,
• 5:54
  we
• 5:55
  want
• 5:55
  them
• 5:55
  to
• 5:55
  make
• 5:55
  progress,
• 5:56
  we
• 5:56
  want
• 5:56
  them
• 5:56
  to
• 5:56
  connect
• 5:57
  with
• 5:57
  others.
• 5:57
  And
• 5:58
  that
• 5:58
  cohort
• 5:58
  experience
• 5:59
  is
• 5:59
  really
• 5:59
  allowing
• 6:00
  that.
• 6:00
  And
• 6:01
  so
• 6:01
  yeah,
• 6:01
  give
• 6:02
  it
• 6:02
  some
• 6:02
  thought.
• 6:02
  How
• 6:02
  can
• 6:03
  you
• 6:03
  redesign
• 6:04
  your
• 6:04
  journey
• 6:04
  in
• 6:05
  the
• 6:05
  very
• 6:05
  beginning
• 6:05
  so
• 6:06
  that
• 6:06
  it's
• 6:06
  maybe
• 6:06
  more
• 6:06
  cohort
• 6:07
  based
• 6:08
  and
• 6:08
  you
• 6:08
  could
• 6:08
  still
• 6:08
  keep
• 6:09
  it
• 6:09
  evergreen?
• 6:10
  Uh,
• 6:10
  if
• 6:10
  you
• 6:11
  would
• 6:11
  like
• 6:11
  to
• 6:11
  talk
• 6:12
  to
• 6:12
  me
• 6:12
  about
• 6:12
  this
• 6:12
  or,
• 6:12
  or
• 6:13
  come
• 6:13
  up
• 6:13
  with
• 6:13
  a
• 6:13
  strategy
• 6:14
  together
• 6:14
  for,
• 6:14
  for
• 6:14
  this,
• 6:15
  definitely
• 6:15
  reach
• 6:15
  out.
• 6:16
  You
• 6:16
  can.
• 6:16
  I'll
• 6:16
  actually
• 6:17
  put
• 6:17
  my
• 6:17
  booking
• 6:18
  link
• 6:18
  for
• 6:19
  a
• 6:19
  call
• 6:19
  in
• 6:19
  the
• 6:19
  show
• 6:20
  notes
• 6:20
  so
• 6:20
  you
• 6:20
  can
• 6:20
  grab
• 6:20
  it
• 6:21
  right
• 6:21
  there.
• 6:21
  But
• 6:21
  I'm
• 6:22
  seeing
• 6:22
  a
• 6:22
  lot
• 6:23
  of
• 6:23
  shifts
• 6:23
  towards
• 6:23
  this
• 6:24
  model
• 6:24
  and
• 6:24
  I
• 6:24
  think
• 6:24
  it's
• 6:25
  really
• 6:25
  smart
• 6:26
  from
• 6:26
  a
• 6:26
  member
• 6:26
  journey
• 6:27
  perspective
• 6:27
  and
• 6:27
  also
• 6:28
  from
• 6:28
  a
• 6:28
  marketing
• 6:29
  conversion
• 6:29
  perspective.
• 6:30
  And
• 6:30
  you
• 6:31
  can
• 6:31
  still
• 6:31
  make
• 6:32
  it
• 6:32
  evergreen,
• 6:32
  you
• 6:32
  can
• 6:33
  still
• 6:33
  automate
• 6:34
  lots
• 6:34
  of
• 6:34
  things
• 6:34
  about
• 6:34
  this,
• 6:35
  but
• 6:35
  you're
• 6:36
  just
• 6:36
  giving
• 6:36
  a
• 6:36
  little
• 6:36
  bit
• 6:36
  more
• 6:37
  intention
• 6:37
  to
• 6:38
  the
• 6:38
  program
• 6:38
  design
• 6:38
  and
• 6:39
  the
• 6:39
  member
• 6:39
  journey.
• 6:40
  So
• 6:40
  I
• 6:41
  hope
• 6:41
  you
• 6:41
  liked
• 6:41
  this
• 6:41
  one.
• 6:41
  I
• 6:42
  hope
• 6:42
  it
• 6:42
  gave
• 6:42
  you
• 6:42
  some
• 6:42
  food
• 6:42
  for
• 6:43
  thought.
• 6:43
  And
• 6:43
  maybe
• 6:44
  you
• 6:44
  have
• 6:45
  a
• 6:45
  six
• 6:45
  week
• 6:45
  program
• 6:45
  and
• 6:46
  you're
• 6:46
  like,
• 6:46
  huh,
• 6:46
  I
• 6:46
  wonder
• 6:47
  if
• 6:47
  this
• 6:47
  should,
• 6:47
  you
• 6:48
  know,
• 6:48
  flip
• 6:48
  side
• 6:48
  there,
• 6:49
  there
• 6:49
  should
• 6:49
  be
• 6:49
  something
• 6:49
  on
• 6:49
  the
• 6:50
  back
• 6:50
  of
• 6:50
  that
• 6:50
  offer.
• 6:50
  And
• 6:51
  my
• 6:51
  answer
• 6:51
  is
• 6:52
  probably,
• 6:52
  let's
• 6:52
  talk
• 6:52
  about
• 6:53
  it.
• 6:53
  So
• 6:54
  that's
• 6:54
  all
• 6:54
  for
• 6:54
  today.
• 6:54
  Thanks
• 6:55
  for
• 6:55
  listening.
• 6:55
  I'm
• 6:56
  sure
• 6:56
  I'm
• 6:56
  going
• 6:56
  to
• 6:56
  be
• 6:56
  sharing
• 6:56
  more
• 6:57
  on
• 6:57
  this
• 6:57
  idea
• 6:57
  in
• 6:57
  the
• 6:58
  coming
• 6:58
  months
• 6:59
  as
• 6:59
  I'm
• 6:59
  testing
• 6:59
  this
• 7:00
  with
• 7:00
  lots
• 7:00
  of
• 7:00
  different
• 7:00
  clients.
• 7:01
  And
• 7:02
  I
• 7:02
  would
• 7:03
  love
• 7:03
  to
• 7:03
  connect
• 7:04
  with
• 7:04
  you.
• 7:04
  So
• 7:05
  share
• 7:05
  that
• 7:05
  you're
• 7:05
  listening
• 7:05
  to
• 7:06
  the
• 7:06
  podcast.
• 7:06
  Share
• 7:06
  it
• 7:06
  with
• 7:07
  a
• 7:07
  friend.
• 7:07
  That
• 7:07
  means
• 7:07
  a
• 7:07
  lot
• 7:07
  to
• 7:07
  me.
• 7:07
  And
• 7:08
  you
• 7:08
  haven't.
• 7:08
  If
• 7:08
  you
• 7:08
  haven't
• 7:09
  followed
• 7:09
  or
• 7:09
  subscribed
• 7:10
  yet,
• 7:10
  please
• 7:10
  do.
• 7:11
  Thanks.