Profit Center Marketing
Matt Heinz and Sales Pipeline Radio producer, Paul Roberts talk about Profit Center Marketing. Here's how you know if you are doing it right. IF you can related to any of the next three points, it's time to make a change:
If your marketing team is more focused on picking the right t-shirts for an event, rather than driving opportunities into the sales organization.
If your marketing department resembles an arts and crafts department.
When you report on operational metrics as opposed to business metrics.
CEOs don't care about clicks and retweets, about your open rates and probably don't care…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.