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#687: Customer Experience Design using Generative AI, with Tara DeZao, Pega
What if you could test drive your entire customer experience — before even writing a line of code?
Agility isn’t just about reacting fast — it’s about thinking ahead, designing deliberately, and testing before committing. In an age where customer expectations shift by the minute, businesses can’t afford to just “build and hope.”
Today we are here at PegaWorld 2025 at the MGM Grand in Las Vegas, and we’re exploring how Generative AI-powered prototyping can help organizations visualize and refine the full customer journey before it’s built — and why tools like Pega’s Customer Engagement…
The skinny
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