The Hidden Crisis in Retail Media: Why Your Ads Are Selling Products That Aren’t on Shelves | Ask An Expert
Retail Media Networks are booming—but there’s a catch. As major retailers like Walmart, Target, Albertsons, and Kroger rake in billions from retail media, a growing bottleneck is emerging: campaigns are being sold to brands that can’t get their products on the shelf. The result? Missed sales, empty shelves, and damaged shopper trust.
In the latest Omni Talk Retail Ask An Expert Series, Chris Walton and Anne Mezzenga welcome Director of Customer Success, Joy Spiotta, and Senior Product Marketing Manager, Jenya Lawson, of SPS Commerce to dive into performance-based media access—where supply…
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