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385. Your Business Might Be Unsellable ft. Mark Hartmann

In Episode 385 of The Real Jason Duncan Podcast, every business owner believes the same lie: if it's profitable, it's sellable. The man who sells companies for a living says that's wrong. Buyers don't pay for profit. They pay for what keeps working after you walk out the door.

Mark Hartmann has sat on both sides of the deal table. His medical claims cost containment company made the Inc. 5000 list three years in a row -- and then a private equity group offered him three times earnings on a three-year earnout, and he learned in an instant that he'd built a golden trap. Wildly profitable, over…

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