How a Fitness App Retains Users with Email Streaks

The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers · Aug 31, 2026 · 7m · transcript

In this episode, Lucas and Luna explore how a fitness app uses email streaks to keep users coming back. They break down the psychology of streak-based retention, the importance of framing, and how the app's 'gentle nudge' approach reduces churn. They discuss the specific metrics, like the 12 percent reduction in churn and the 30 percent increase in weekly active users, and consider whether streaks could work beyond fitness, from language learning to financial apps. A practical look at a simple yet powerful retention tactic.

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