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Jason Solomon on Impact over Fame · Revolution of Purpose Podcast

0:00
Welcome to the Revolution of Purpose podcast.
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I'm your host, Jon Street,
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and each week we bring you conversations
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with thought leaders, entrepreneurs, and individuals
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who have aligned their life with purpose
0:11
and created extraordinary results.
0:13
So I'm gonna live through it and accept it radically
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with grace and hope and love.
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I mean, I would be proud to be in this house.
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It was an honor.
0:21
I had so much fun.
0:22
Tune in every Monday
0:23
for the Revolution of Purpose solo show
0:25
and every Thursday for Revolution of Purpose Conversation.
0:30
Welcome back to another episode
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of the Revolution of Purpose podcast.
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I'm your host, Jon Street,
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and today I have the privilege of sitting down
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with entrepreneur, speaker,
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and founder of Self Mastery, Jason Solomon.
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Jason has spent more than a decade
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helping entrepreneurs and leaders
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transform the way they think,
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build successful businesses, and create lives of purpose.
0:54
Through consulting, coaching,
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and transformational retreats held around the world,
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he's impacted people across industries
1:02
and across continents.
1:04
I love getting on calls with Jason.
1:06
His mastermind calls have people
1:08
from like a dozen different time zones.
1:11
They're always so fun to hop on, and I learn so much.
1:14
While many know that Jason,
1:16
many know Jason because of his connection
1:18
with the legendary Bob Proctor and Linda Proctor,
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what I admire is that he hasn't tried
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to become another Bob Proctor.
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He has become the first Jason Solomon.
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Jason Solomon,
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building a life and business that are uniquely his own.
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Before we begin, I also want to publicly thank you, Jason,
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because you were the one who introduced me to Linda Proctor,
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and that introduction ultimately led
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to Linda writing the foreword
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to my book, Revolution of Purpose,
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and that is something I will always be grateful for, sir.
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So Jason, welcome to the Revolution of Purpose podcast.
1:54
King Jon Street.
1:56
What's going on with that introduction, man?
1:57
That was legendary.
1:58
How are you doing, brother?
1:59
I am doing well.
2:00
I'm doing well.
2:01
I love it.
2:03
Jason is the only person that calls me King, but I love it.
2:06
He'll put it in a text
2:08
and it makes me feel like a trillion dollars.
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I love it so much.
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So Jason, here is a question that I ask everyone
2:15
that appears on this podcast,
2:17
and I love the question.
2:19
I can't wait to hear what you're gonna say about it.
2:23
Who are you today
2:25
that your younger self would be proud of becoming?
2:29
Yeah, that's a great question.
2:30
And I love that this is unscripted, man.
2:32
I want to start off with first saying thank you
2:34
for having me here.
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I told you anytime you need me to hop on,
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share any value, this is about your audience, not me.
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I'm all about giving that value, man.
2:44
But with that question,
2:46
who am I today that my younger self would be proud of?
2:49
I think someone that is not afraid to take a risk.
2:53
I had a mentor, man.
2:55
His name was Chris.
2:56
And he said, sometimes in life,
2:58
you have to be a ready, fire, aim person.
3:02
And John, I'm ready, fire, and aiming with a lot of things,
3:06
especially with the retreats that I posted
3:08
on not just different places in the States,
3:10
different places in the world, in Europe,
3:14
having the heart and the desire to do those things
3:17
and ultimately follow my intuition.
3:21
It's led me to be in front of different stages
3:23
and different rooms I never thought I would imagine
3:25
being in at this age.
3:27
And as I continue to grow older, continue to develop,
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I realized how short term my journey has been.
3:34
I started when I was 18, and now I'm 29.
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And I thought three years was long.
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I thought two years was long.
3:40
I thought five months was a long time for anything.
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But as I started to meet people that were higher,
3:46
more qualified, more successful,
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and they've been doing it for 20, 30, 40, 50, 60 years,
3:52
man, I think we're just getting started.
3:54
So I think to answer your question, like I said,
3:56
man, someone that's a risk taker,
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someone that's not afraid to look silly,
4:00
someone that's not afraid to say,
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I'm going to do it, and then I do it.
4:03
I think that would be something
4:05
younger Jason would definitely be proud of.
4:07
I love that, Jason.
4:08
That's phenomenal.
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And I'm sure it's true too.
4:12
I think people see the international retreats.
4:14
They see you're speaking,
4:16
the businesses that you've built at such a young age,
4:19
at 29 years old, but they don't know maybe
4:22
what was life like growing up for you
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that kind of got you here.
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Like when did you first begin sensing
4:29
that your purpose might be different
4:30
than the path that just most people take?
4:34
Yeah, man, that's such a good question, John.
4:37
I grew up against the masses.
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Dude, I was always on my own track.
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I was always thinking on my own.
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I was always thinking differently.
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I had a conversation with someone yesterday
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and I told him, I just never found excitement
4:53
or happiness in what other people found exciting or happy
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or what made them happy.
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I never found fun what everyone else found fun.
5:02
Growing up, I'm from Indiana, born and raised out here.
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Man, I grew up as an athlete.
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Sports was my direction in life
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of what I thought would be somewhat of a career.
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And that's only because you're shown certain things
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at a young age, man.
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We're only shown that we could be an athlete
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or you have to be, if you wanna be a professional,
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you gotta be a lawyer, you gotta do this,
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or you just gotta work a traditional job
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or do something that may not be as productive, right?
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And for me, I don't know, man.
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I was just always thinking on my own.
5:32
I always had a vision.
5:33
I always had some type of idea of how I wanted to live.
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And again, I never knew it was gonna be
5:40
this actual path that I'm on now,
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if you would've said, hey, Jason, at 18 years old,
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you're gonna be speaking on stage, man.
5:46
I hated talking to people.
5:49
There was no bone, no vein, no cell in my body
5:53
that wanted to have a conversation with anybody.
5:55
I was the kid with the hoodie up, the headphones in.
5:58
Even if I knew you, I wouldn't want to converse
6:00
just because I was always thinking.
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I was always in my own space, right?
6:05
And I didn't think there was anything wrong with that.
6:08
But as a kid, whenever you're the one
6:10
that is always on the different track,
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you can be looked at or perceived a certain way.
6:15
And John always, I grew up watching Disney, right?
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All the Disney movies, the Lion King or Jungle Book
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or Bambi, whatever the Disney movies were.
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And as I started to mature, I'm like, okay,
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I'm noticing a theme here.
6:31
The main character that ends up saving the world
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is always the weird kid
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that goes against everybody in the beginning, right?
6:39
The main character in those movies
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is always a kid that doesn't follow the crowd,
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is always against what everyone is telling him,
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maybe has a different idea than what he's supposed to be.
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And that was me.
6:52
I grew up as a thinker, as a purebred entrepreneur, man.
6:56
I was a kid trying to sell anything, candy, T-shirts.
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If I saw a pencil on the ground,
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I was trying to get 25 cents in class.
7:03
And that was just my thinking, right?
7:06
But what led me on this track, I guess, as you say,
7:08
is a lot of curiosity.
7:11
Me and my mom would always watch a lot of travel shows.
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That was kind of like our bonding time.
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We would watch every show on the travel channel.
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My dad was working as an appraiser.
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So what he would always do is, with me and my brother,
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he would say, hey guys, get in the car.
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Where are we going?
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Don't worry about it, we're just gonna drive, right?
7:27
And as someone that's working on houses,
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you just turn down this alley, you go down this street.
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You're always going to a different place you've never been.
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So my curiosity from a young age was always Pete
7:37
because of probably those two incidents right there.
7:41
And just me wanting to be me.
7:43
I never tried to be anyone else.
7:45
In school, I remember, man,
7:47
you have certain fashion trends in high school, right?
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And everybody in my school, they wore Nikes and Jordans.
7:54
Jason was the only one that wore Adidas.
7:58
And I intentionally wore Adidas
7:59
because I didn't want to be like anybody else, right?
8:01
I said, I'm gonna make Adidas popular.
8:03
That was me.
8:04
So I guess as I look at today,
8:07
Steve Jobs said hindsight's 20-20, right?
8:09
You can kind of put the pieces together
8:12
on why you are where you are,
8:13
why you're doing what you're doing.
8:15
And I think a lot of those scenarios, man,
8:16
as a kid put me on this track today.
8:19
Again, just being a thinker, asking questions.
8:22
My mom would always say, Jason, you always ask why?
8:25
Why?
8:26
Why?
8:27
Why this?
8:28
Why that?
8:29
Why this?
8:29
Why that?
8:30
Why do we speak English?
8:31
Why don't we speak Spanish?
8:32
And that was just me.
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And it still is today.
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I'm like, why can't we do a retreat in Tokyo?
8:36
Why can't we have an event here?
8:39
Why can't we do this?
8:40
So those are the questions I would always ask myself.
8:43
So did you ever feel pressure
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to do what everyone else was doing?
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Or did you just always buck that and just be like,
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no, if it doesn't match what I want to do,
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I'm not gonna do it.
8:55
No, the pressure-
8:55
And maybe not match what I want to do,
8:57
but match who you were.
9:00
Yeah, well, a lot of things that were going on
9:02
in the environment I was in,
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it didn't match me.
9:06
And there was a lot of pressure, for sure.
9:08
Not to go into any detail.
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And I love my friends that I grew up with,
9:12
but some of those guys are in the streets
9:14
doing whatever they're doing, right?
9:15
And so the pressure that we had was to,
9:19
of course, was to fit into a certain culture.
9:21
It was to be a certain way.
9:23
It was to, I don't know how detailed I can get
9:27
on this call, right?
9:29
But not to go too vulgar or get too detailed.
9:34
But the pressure was intense, man,
9:35
because being, let's say, African-American,
9:38
inner city kid, right?
9:40
And having certain influences.
9:43
So who we looked up to as kids
9:45
were the athletes and the rappers.
9:48
Those were our influences.
9:49
We didn't know of black entrepreneurs, right?
9:54
We didn't have that image.
9:55
We had LeBron James.
9:57
We had Michael Jordan.
9:58
We had Kobe Bryant.
9:59
Then on the flip side,
10:01
our biggest influences were musicians.
10:03
We had Lil Wayne.
10:03
We had Drake.
10:04
We had all those guys that looked like us
10:09
that had a certain level of success.
10:11
So the natural thing for you to do
10:13
is to want to emulate those images.
10:16
So that's why we played sports
10:19
or we went to the streets and did something crazy, right?
10:22
And so, yeah, it was a lot of pressure, man.
10:24
It was a lot of pressure to fit into a certain culture.
10:29
There's a lot of pressure to not look weak.
10:32
Growing up, you had to be hard.
10:34
You had to be tough so you didn't get picked on, right?
10:36
You had to fight so people knew not to pick on you, right?
10:40
You had to be aggressive.
10:41
You had to have that demeanor about yourself.
10:45
Really a survival, man, in a lot of situations.
10:47
So as I look back on my life,
10:50
there was a ton of pressure, man,
10:52
to fit into a certain mold, to fit into a certain culture.
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But I think what I did was,
10:58
I think one of the greatest things you can do
11:00
is somewhat of isolation.
11:03
Like I heard a quote that said,
11:04
all great leaders went into the woods, right?
11:07
At some point in time-
11:08
That's so huge.
11:09
At some point in time,
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every leader went into the woods, right?
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They got away.
11:14
They went into the woods.
11:16
If you people read the Bible,
11:17
Jesus went into the woods,
11:19
Moses went into the desert,
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wherever he went with the bush, right?
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So at some point in time,
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all great leaders go into the woods.
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So for me, my woods was the gym.
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That was how I kind of separated myself.
11:32
My woods was riding my bike, right?
11:35
So in having something to do that was productive,
11:39
because a lot of my peers or friends
11:41
that got into troubling situations,
11:47
it was because they just didn't have
11:48
anything productive to do, right?
11:51
Outside of their normality.
11:54
We had sports which kept us out of a lot of trouble.
11:58
But even when you're done with sports,
11:59
what do you do, right?
12:01
And so you typically do what you see.
12:03
And the influences that we had,
12:05
we didn't know of a Jason Solomon today
12:08
that's hosting retreats,
12:09
that's reading Think and Grow Rich
12:12
or reading Master Key to Riches.
12:13
We didn't see that.
12:14
So again, man,
12:15
I think it's just about the influences
12:18
that you have around you.
12:19
And you're going to be pressured to fit in.
12:21
But I think if you have a vision,
12:24
that vision is going to pull you, man.
12:25
It's going to pull you in a direction
12:27
that you're not going to know why.
12:29
You're going to have to follow that intuition.
12:31
And thank God I did.
12:33
When did you first start to get a glimpse of the vision?
12:36
Like when did you first start to see
12:39
that you could be something of a success
12:44
doing something worldwide
12:45
like you're doing with consulting and retreats?
12:48
Was that when you met Bob and Linda?
12:50
Was it before then?
12:51
Like what happened that brought you
12:53
from young Jason in the streets
12:55
wearing Adidas to Jason today,
12:58
hosting retreats in Tokyo and Utah and France?
13:01
Adidas flip-flops and a white beanie.
13:03
Still wearing Adidas.
13:04
Exactly.
13:06
You may still wear Adidas.
13:07
I like my own clouds now, man.
13:09
I like my own clouds.
13:12
Now, you know what's interesting, John?
13:14
I've always been a curious guy.
13:15
Like, okay, I remember it's probably at 12, 13 years old.
13:19
I don't know why.
13:21
I have no idea.
13:21
But I would get on Google
13:23
and I would get on Google Maps
13:26
and I would just do the street view of different cities.
13:30
You know, if you guys get on Google Maps,
13:31
just go to like the street view.
13:33
And when you get on street view,
13:34
it's almost like you're actually there, right?
13:36
So I would get on street view of Paris,
13:38
street view of Algeria, street view of Belgium.
13:41
Like, I'm like, oh, I wonder what this place looks like.
13:43
I've never been there.
13:44
I wonder what this place looks like.
13:45
I wonder what this place looks like.
13:47
And I remember, you know,
13:48
some of the shows that I would watch.
13:50
I remember there was a show
13:51
called Millionaire List in New York on Bravo.
13:54
It was like a TV show.
13:55
I'm watching this, right, at 15 years old.
13:57
And I'm looking at people like Ryan Serhant,
14:00
you know, all those guys that are now,
14:02
you know, great successes.
14:03
And I'm watching those types of shows.
14:05
I'm watching all the travel shows.
14:07
Dahani Jones, Traveling the World,
14:09
all these different things.
14:10
And then, of course,
14:11
a lot of sports influences along the way.
14:13
But for me, man, I don't know.
14:14
It's just, I never saw myself doing
14:16
what everyone else is doing.
14:18
That path of normality,
14:21
first off, it wasn't attractive.
14:23
It was not attractive.
14:25
Like waking up, going to a place you don't like,
14:28
called a job, making money you don't wanna make
14:31
with people you don't wanna be around,
14:34
the time that you don't wanna invest
14:36
to live the life that you don't desire.
14:38
That made no sense, right?
14:40
And I'll tell you one thing that actually struck me.
14:42
I grew up in a Christian background, okay?
14:44
Shout out to my mama.
14:45
She's been trying to get me to read the Bible for years.
14:47
I'm finally starting to do it, right?
14:49
She'll be happy.
14:51
And so we would go to church.
14:53
We had a church, Mount Olive Baptist Church
14:55
in Hallville, Indiana.
14:57
And which is like in a really inner city, Indianapolis.
15:00
And I would go there every Sunday, right?
15:02
And then sometimes we would go to church
15:04
with our family members.
15:05
And I remember, man, just one incident.
15:07
We're in church and the preacher's talking about,
15:10
you should have heaven on earth.
15:11
You should love thy neighbor.
15:13
All the quotes, right?
15:14
You should, life or death's in the power of the tongue.
15:17
And I remember it was just one of these Sundays, man.
15:19
I had to be eight or nine years old.
15:22
And we leave church and we go to a family cookout
15:25
at my auntie's house.
15:27
And then I see my uncles drinking beer, smoking cigars,
15:30
whatever they had in their cigar at the time.
15:32
I was no, I didn't know what was in the cigar.
15:34
They had some cigars though.
15:36
Playing horseshoe, cussing at each other,
15:38
you know, yelling, screaming, arguing.
15:42
And I'm like, didn't we just leave church?
15:47
Didn't we just say love thy neighbor,
15:50
not cuss at thy neighbor, right?
15:51
So I grew up, again, I'm a thinker.
15:53
I question things.
15:55
So my first question was,
15:58
why aren't we doing what this book says?
16:01
So I became very confused.
16:03
And when you're very confused,
16:05
you typically don't fall into a line
16:08
because then you start to ask more questions, right?
16:11
So from a young age, I was always questioning
16:13
because a lot of the things that we would say,
16:16
we weren't doing.
16:17
It wasn't lining up with our belief,
16:19
with our quote-unquote religion.
16:20
So I think that's where it really started, man,
16:22
just me asking questions, me being curious.
16:25
I think that's where it will start with anybody, you know?
16:28
You know, and one of the things
16:30
that I admire the most about you is that even now,
16:33
even in the space you're in with mindset coaching
16:36
and consulting and retreats,
16:40
you're still not following the same blueprint
16:42
that everybody else is, you know?
16:44
I mean, everybody else is trying to go out there
16:47
and become an influencer and have videos that go viral.
16:51
And that just doesn't seem to match your plan.
16:55
So it must not be who you authentically see yourself,
16:58
you know?
16:59
And so you have like, you're like a ninja.
17:02
You're like a mindset ninja.
17:03
You're building a successful business
17:06
without everyone having to see everything you eat
17:09
and everywhere you go.
17:11
And I love that.
17:13
You're like the stealth mindset ninja.
17:14
That's your new thing, Jason.
17:16
Please pardon me while I interrupt your podcast episode
17:19
with a quick message.
17:21
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And then one last very important thing.
18:20
If you've ever found yourself asking questions
18:23
like, why am I here?
18:26
Am I living my purpose?
18:27
How do I get unstuck in life?
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How do I take my life to the next level?
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Then I would love to invite you
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18:40
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This is not a coaching call with someone from my team.
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This is nothing prerecorded.
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This is a real one-on-one coaching conversation with me.
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And together, we will explore where you are,
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where you want to go, and what may be standing in your way.
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My goal is simply to help you gain greater clarity,
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19:18
And now, let's get you back to today's episode.
19:22
I appreciate that.
19:23
So I definitely need to go to Japan now
19:25
and get up on my ninja ski.
19:26
Exactly.
19:27
Yeah, you brought up an interesting point, man.
19:32
You know, I think I've seen both sides from,
19:35
so I've had great mentors, right?
19:38
Of course, Bob Proctor, Linda Proctor,
19:39
probably the most famous, influential people
19:42
that I've been around,
19:44
which I give a lot of credit to them.
19:46
But then there were some other individuals
19:48
that I was blessed to have as mentors
19:51
that made millions in certain businesses.
19:54
One of them, his name is Chris Estes.
19:57
Chris actually lives in Kentucky.
20:00
And I talked to Chris periodically,
20:03
very successful, he was going direct sales,
20:05
he was the number one earner in the business.
20:07
And he had his real estate,
20:09
you know, over 70 or a hundred million dollars
20:12
with a real estate.
20:13
You know, this guy's just killing it.
20:14
And financial disclaimer,
20:16
but he stated that on the podcast.
20:19
So I'm just repeating what he stated, all right?
20:21
But anyways, I remember seeing both sides, right?
20:26
I saw Bob Proctor on stage in front of everybody.
20:30
And then being in an industry,
20:32
I started doing direct sales at a young age, right?
20:35
And being in that industry,
20:36
me seeing, let's say the most successful people
20:39
in that industry, they were not the loudest people.
20:44
They were actually kind of in the background.
20:47
There was a quote that Linda told me.
20:48
She said, if you're gonna build a business
20:52
in the style that we were building,
20:54
she said, your goal is to move from the back of the room
20:57
to the front of the stage,
20:59
then eventually get to the back of the room again.
21:02
And what she was saying is,
21:05
you in the beginning stage, you're gonna be in the back.
21:08
You're not gonna have any results.
21:09
And your whole drive is to get to that stage.
21:13
But she said, once you get on the stage,
21:15
you're gonna recognize that even when you're on the stage,
21:19
you're still probably not the most successful person.
21:22
She said, you become successful
21:24
and you actually make a true impact
21:26
when you now get off of the stage,
21:28
move to the back of the room again,
21:30
which means now you're pushing other people
21:32
to the front of the room.
21:34
So I saw that, right?
21:36
I saw how, okay, I'm on stage in Germany.
21:38
This is 2018, 2019.
21:42
I'm in a red suit.
21:43
I think I'm the stuff, right?
21:45
I'm speaking about practicing right in front of me.
21:47
He literally stopped me in the middle of my talk.
21:50
He said, Jason, you're pretty good.
21:52
He said that in front of everybody.
21:53
I gotta find the recording.
21:54
I know Linda has a recording,
21:56
but I'm speaking, I'm going over time.
21:59
I'm walking through the crowd like I'm him, right?
22:01
And I get off stage.
22:02
And I remember sitting there and I'm like,
22:05
all these people are now coming up to me,
22:07
asking me for interview, for an autograph.
22:10
It's a unique feeling.
22:13
But I'm thinking, I'm like,
22:13
these people have no idea
22:16
that I'm not making all the money.
22:19
It's really those people that were sitting in the front row
22:22
that were not on stage that were making all the money.
22:26
So I started to learn that, right?
22:27
Is that the real wealthy people, man, we don't know them.
22:33
We don't hear them.
22:34
We see the effect of them, right?
22:37
We don't know them.
22:38
We see the effect of them.
22:40
And as I started to study wealth
22:41
and I started to look up different billionaires,
22:44
I remember I went on Forbes list one day
22:46
and I looked up the Forbes list of billionaires.
22:49
And they have, I think over a thousand names
22:51
of people that are networked as a billion
22:53
or more on Forbes list.
22:54
I don't remember when this was, it was a while ago.
22:56
But I remember I was reading the list
22:59
and I only knew like Branson, Musk, Bezos, Gates, Buffett,
23:06
Oprah, Jordan.
23:08
After that, I'm like, I have no idea who these guys are.
23:13
I started Googling them.
23:14
And guess what, John?
23:15
I remember I Googled Michael Dell
23:17
who actually created Dell computers.
23:20
Or I looked at his Instagram and he had a thousand followers.
23:24
Then I looked up another guy who was an Asian gentleman,
23:26
Asian billionaire.
23:27
And he had 2,000 followers.
23:31
And you know how sometimes the follower
23:32
and the people that you're following count.
23:34
They had 1,000 followers
23:36
and they were following 2,000 people, right?
23:37
It's like, I'm like, wait a second.
23:40
These guys are billionaires
23:42
with biggest companies in the world
23:43
and they only have 1200 followers.
23:46
So right then and there it showed me, man,
23:48
like there's a difference between fame and impact.
23:53
And I wanna have true impact.
23:54
I'm not here to be famous.
23:56
I remember I heard someone say,
23:57
I don't care about the show, I want the dough.
24:00
I don't care about the flash, I want the cash, right?
24:03
In a unique sense.
24:04
But for me, it's like I started to research that.
24:07
And I started to realize, wow,
24:08
I don't have to be Tony Robbins
24:11
to make a Tony Robbins impact.
24:13
But I don't have to be on stage all the time
24:16
to make an impact.
24:17
Because again, I saw Linda who was behind the scenes.
24:20
She hates the stage.
24:21
She hates the video.
24:23
That's not her forte.
24:24
But she was impacting lives behind the scenes,
24:27
behind the scenes.
24:29
So that, I guess, bled off on me a little bit.
24:32
Don't get me wrong.
24:32
I love the stage.
24:33
I love getting up there, being in front of the room.
24:36
It is addicting.
24:37
It is something that, I will host bigger events.
24:40
I will host events where there's 500 people,
24:43
a thousand people, I will do that.
24:46
But I started to realize, man,
24:47
like true impact is made when the camera's off.
24:50
So most of the things that I have documented,
24:54
I have recordings on my phone from personal conversations,
24:58
you know, from Bob, from Linda, from other people,
25:01
where there's no cameras.
25:03
And those are probably the biggest messages
25:05
I've ever received.
25:07
So I just learned that, man,
25:09
is that stay in your lane, there's no traffic.
25:13
And as long as you are actually impacting real people,
25:16
don't worry, the universe will return.
25:19
How it returns may not be on camera.
25:21
It may be completely behind the scenes,
25:23
but it will come back.
25:25
That is so powerful too,
25:26
because so much is fake right now.
25:31
You know, everything is fake.
25:32
Not everything.
25:33
So much is fake.
25:34
So much is plastic.
25:35
So much is, I have a million followers.
25:38
Yeah, but I bought 950,000 of them.
25:41
You know, like they're bots, you know?
25:43
Like, but the people who are actually just out there
25:46
doing the work, the people who are out there
25:49
just trying to change lives one person at a time,
25:52
that's the impact.
25:53
And I think impact is realness.
25:57
Impact is the work.
25:59
Whereas sometimes the cameras are the fluff or the image.
26:03
That's it.
26:03
There's a difference between image and impact.
26:06
And if you concentrate on the impact,
26:08
the image will follow,
26:10
but it's gonna be true and real, not fluff.
26:13
That's it.
26:14
And I'll tell you this, man,
26:14
not just Linda, Bob was a great example of that.
26:17
Because again, most people know him,
26:21
most people learned about him when he was 80.
26:26
I met him when he was 80, right?
26:28
Yeah, right.
26:29
When he was 70 years old, right?
26:33
But then again, what they did not see,
26:35
which I'm, shout out to Linda,
26:37
cause she put together the movie,
26:39
the Bob Parker Legacy movie.
26:40
If you haven't seen it, just go to bobparkerlegacy.com,
26:43
sign up, you'll be able to watch the movie
26:45
where she documented his journey, his story,
26:47
as best as she could his whole life.
26:50
It's amazing.
26:51
I love the movie.
26:52
It's incredible, man.
26:54
Shout out to everybody that's involved,
26:55
Tommy for putting it together,
26:58
of course, Marnie, Tom, Gina,
27:00
everybody that's involved on the team of BPL
27:02
and his Bob's sons, Ray and Brian and everyone.
27:09
But I saw that even today, as I start to study his story,
27:13
I'm on YouTube and I'm looking at videos.
27:16
I didn't realize how much content he put out
27:20
before The Secret that no one knows about.
27:25
How many stages he actually was on
27:29
that there's not a camera for.
27:32
I was listening to one of his audios on Audible.
27:34
It just popped up as a recommendation.
27:35
It was like, I forget the name of it.
27:38
I was listening to it this morning, John,
27:40
and it was, oh, actually it's not even his audio.
27:43
It's Bernie Dorman's, all right.
27:46
Bernie Dorman was one of his business partners
27:48
and it's called Create Your Own Economy.
27:50
So this is where he, Bernie Dorman had the CEO
27:52
of Space Company and Bob had his Matrix
27:56
and they merged it together and they did seminars.
27:59
And in this audio, this was done, I think maybe 2010.
28:05
In this audio, Bob talked about how,
28:09
I'm on stage with you guys
28:11
and there's 500 people in this room.
28:13
He says, two weeks ago, I was in China
28:16
or in India with thousands of people.
28:19
And then in two weeks, I have an event in Lima, Peru
28:22
with 36,000 people.
28:25
And I'm like, where is this?
28:27
Where's the footage?
28:28
Where's the film of this, right?
28:31
But he was actually doing that.
28:33
It was the impact over the image.
28:36
Impact over the image.
28:37
How about doing an event with 36,000 people
28:41
but there's no documentation, right?
28:43
Other than the actual people that were there.
28:46
But it wasn't about the image.
28:48
It was about, we're about to make it real.
28:49
And obviously in 2010, they didn't have cell phone cameras
28:53
and they didn't have iPhones or videos
28:55
where you could record everything.
28:57
But that's why I love, and I love studying the Jim Rohns,
29:01
the old guys that did not have that
29:04
because they really made an impact.
29:07
They really did something.
29:09
They weren't concerned with,
29:11
how am I gonna look on FaceTime?
29:14
No, it was like, they're really on that stage.
29:17
And either you really were, or you really weren't.
29:20
Back in the day, you couldn't fake it.
29:23
There was no filter.
29:25
Sorry.
29:27
There was no filter.
29:28
There was no AI, you can AI yourself on stage now,
29:33
put it on Instagram and say,
29:35
just got done with an event in front of a thousand people.
29:38
No, back in the day, either you did or you didn't.
29:41
And that's the mold I want to live off of.
29:44
I don't wanna fluff it.
29:46
I don't wanna exaggerate it more than what it is.
29:48
Of course, I understand marketing.
29:50
I understand promotion.
29:51
I understand when you market,
29:52
you show the best thing or the best product that you got.
29:55
I get that.
29:56
You show in testimonials, with testimonial marketing,
30:00
you're supposed to show the best testimonial
30:02
from the best person that you have.
30:04
I understand that.
30:05
But then again, I also learned from other people
30:08
that I've seen that no one would know about,
30:10
but they've made millions about how it's just about
30:14
the true impact that goes on behind the scenes.
30:17
The small lives that you change.
30:20
Because there's one quote I heard, man,
30:22
God sees everything.
30:24
Absolutely.
30:25
The universe sees it all.
30:27
I had a marketing guy tell me on my testimonials,
30:31
he was like, okay, find your most attractive clients.
30:35
And that's who you want to speak.
30:36
And I got rid of it.
30:37
I was like, we do not align.
30:40
It is not about the most attractive client.
30:42
It is about who had the most real transformation.
30:45
Exactly.
30:47
I would much rather hear someone in their 60s
30:50
tell me about a transformation
30:51
than have somebody in their 20s,
30:53
just because they're in their 20s
30:55
and they still have like really good skin.
30:57
I wanna hear about how working with someone
31:00
changes their lives.
31:01
And that's where the transformation comes in
31:05
and the reality over this kind of...
31:08
And I don't believe that the fake
31:12
is gonna continue to sell either.
31:13
It seems like people are moving back to realism.
31:18
Oh yeah.
31:19
They're tired of seeing the fake and the AI.
31:20
People are thirsting for authenticity.
31:23
And it's so important to then be authentic.
31:27
No one is ever gonna like everything
31:29
Jason Solomon says or does.
31:32
No one's ever gonna like everything
31:33
that Jon Street says or does.
31:34
No one liked everything Bob Proctor said or did.
31:37
But by God, if we're not authentic,
31:39
those people who are meant for us aren't gonna find us.
31:41
We have to be authentic.
31:44
That's it.
31:44
And as you said that the sun disappeared,
31:46
it's like, oh, thank you, Jon, right?
31:50
Is God just saying, Jon,
31:51
you just hit the nail on the head, right?
31:53
But Jon, I'll tell you this, man.
31:55
So that actually was a part of the thinking process
32:00
that I had for my retreats, okay?
32:03
Because during COVID,
32:05
it was a very interesting time for me.
32:07
I was used to traveling once a month.
32:09
I was in Toronto.
32:10
I was in LA.
32:12
I was in Florida.
32:13
I was somewhere, man, Germany.
32:15
I was somewhere once a month for like five years, man.
32:19
And when COVID hit,
32:23
I went into this little rabbit hole
32:26
like I think everybody got themselves into of, sorry,
32:30
trying to figure out, man, what am I gonna do, right?
32:33
What am I gonna do with this time?
32:34
What am I gonna do with my life?
32:37
And sometimes you fall into bad habits
32:39
as I did fall into some bad habits, man.
32:42
And I remember thinking,
32:45
after COVID, people are gonna get tired of Zoom.
32:50
They're gonna get tired of video chats.
32:53
They're gonna get tired of watching things.
32:57
They're gonna want like a real place they can go.
33:00
They're gonna want real experiences that they can attend,
33:05
and they're gonna want it with real people.
33:08
And that was even the inspiration
33:09
behind me starting my retreats
33:11
because I was like, people,
33:12
actually I had a call with a gentleman, Marcos.
33:16
Marcos has come to every single retreat I've had.
33:18
Shout out to Marcos.
33:19
He was there in London.
33:20
He was there in Utah.
33:21
He was there in France.
33:22
He says he's coming to Vegas.
33:24
Marcos is an event junkie for a good reason.
33:28
Me and him had a great conversation in France,
33:30
and I said, bro, now it's your turn
33:32
to start doing your own events.
33:33
So he has his first event book,
33:34
which I'm very proud of him.
33:36
But I told him, I said, Marcos,
33:38
people will pay for experiences,
33:43
they'll pay for structure,
33:45
and they'll pay for community.
33:48
People will invest money for community,
33:52
structure, and experiences.
33:55
I said, so if you can create something
33:57
that gives people a community,
34:00
that gives them structure, right?
34:02
Meaning if you have an event,
34:04
you have some type of structure to it, right?
34:06
That's why people love travel planners
34:09
because they structure things for you.
34:11
That's why Expedia has their platform set up,
34:14
which is the bundle and safe,
34:15
because it structures your flight and your hotel together.
34:17
People will pay for a community,
34:21
structure, and experiences.
34:24
So if you can provide that to people,
34:28
they will dump their wallets.
34:30
I'm not telling people dump your wallets,
34:32
but they will dump their wallets to be a part of that.
34:36
They will pour into that
34:39
because that is our natural inclination as human beings.
34:42
There's a reason why we live in neighborhoods,
34:45
because human beings, they need that.
34:48
We're social beings.
34:49
We're like lions, right?
34:50
We have to be with the pride.
34:51
So what the 2020s did for people,
34:56
it made them realize like, okay, we need this.
35:00
And I think AI, if you're gonna use it,
35:02
it should enhance the experiences, right?
35:07
It should allow you to create those experiences, man.
35:11
And I think that's something that everyone's striving for.
35:13
So my encouraging thing,
35:14
which ultimately what I want to do with my retreats
35:17
is I had something on my whiteboard
35:19
called SM Retreats to Franchise,
35:21
because eventually I want to be in a place
35:24
where I can show people how to have their own, right?
35:26
Teach people from that aspect
35:28
of being able to create their own.
35:31
I wasn't gonna do that until I did
35:33
maybe five or six of my own, right?
35:36
Because I'm not the person that's going to promote something
35:40
without me doing it.
35:42
I want to make sure I've done it.
35:43
I want to make sure I've actually had the data,
35:47
the experiences, the video proof, the testimonials.
35:51
And then I eventually want to show people
35:52
how to do those own experiences, man.
35:53
So, because again, that's what people want.
35:57
That's what people want, man.
35:59
And as I look at the world today,
36:02
people are spending so much money on these things
36:06
that are not necessities, right?
36:09
The average car costs, what, $1,000 a month?
36:13
Then on top of it, $300 a month for insurance.
36:16
So, the average new car is costing you
36:19
one-fourth of your check, right?
36:25
Or one-third of the average check.
36:27
And people are spending $1,000 a month on a car
36:31
and they haven't even left their state.
36:33
They haven't even left the country.
36:35
I ask people all the time, you got a passport?
36:37
No, you don't have a passport.
36:40
You don't travel.
36:43
No, invest your money into assets and experiences.
36:47
Two things that will grow you, assets and experiences.
36:50
And whatever people consider as assets,
36:52
I look at my retreats as assets.
36:54
I treat it like Bitcoin, right?
36:56
Even though if you invest money into experiences,
36:59
you don't see the actual money in the account, right?
37:01
But if you put your income and your time
37:05
and your resources into something,
37:08
then that thing will eventually pour back into you
37:11
in a bigger way.
37:11
And that's kind of where we're going
37:13
with these retreats and the experiences,
37:15
where now if I launch one, it will sell out.
37:19
People, there's a demand for it now.
37:21
So again, man, people will pay for those experiences, John.
37:24
So, I just encourage people to,
37:26
if you can't host them, attend them.
37:28
And then once you attend them, go as a student, not a fan.
37:32
Be a student.
37:33
See how you can create this for yourself
37:36
or how you can do this for yourself
37:37
or do this for your audience
37:38
or do this for your environment.
37:41
I have a question that I want to ask you,
37:43
but I wanna, before I do,
37:45
I think something you just hit on is so important.
37:49
I love, I totally thought you were gonna say,
37:53
my retreats are an experience,
37:55
but you said my retreat is an asset.
37:58
And that is so true
38:00
because people think about an investment,
38:04
if they're gonna invest in an asset,
38:05
then they're gonna look at buying property, multifamily.
38:08
They're gonna look at investing in stocks
38:11
or bonds or whatever.
38:12
$10,000 invested in a coaching program,
38:17
$10,000 invested in a retreat
38:20
could bring about million dollar ideas.
38:24
Like the return on investment
38:26
when you invest in self mastery
38:30
is infinite.
38:32
It's infinite.
38:33
It's something that can just return
38:34
over and over and over again.
38:36
But because we're not taught about that type of investing,
38:38
a lot of times people don't get that.
38:41
So I love that you said that your retreats are an asset.
38:44
They absolutely are.
38:45
And I'm attending, for anyone who watches this,
38:49
that is like, how can I hear about this?
38:51
We'll talk about it at the end,
38:51
but I'm attending the one in Las Vegas
38:53
and I can't wait to be there
38:54
because anyone watching this
38:57
is already getting a taste of what it's like
39:00
to hear Jason Solomon speak.
39:01
And to be in the room is gonna make it even more powerful.
39:07
Even more.
39:09
You know what's interesting, John?
39:10
I heard a quote that said,
39:11
you can always count how many C's are in an apple,
39:13
but you can never count how many apples are in a C.
39:16
Wow.
39:17
And that struck me because I think that's how,
39:23
the reason why people don't look at their personal growth
39:25
as an investment,
39:27
they don't look at, let's say,
39:28
even their business as an investment
39:31
is because they don't know how many apples are in the C.
39:35
They can't calculate that.
39:38
They see how many C's they have,
39:41
but it's not like the S&P 500 where you can say,
39:43
okay, you're gonna get an annual 7% return,
39:46
because it's done this the last 20 years.
39:49
So when they buy Think and Grow Rich for $10,
39:53
they look at the price, not the value.
39:55
And so I think if people can have the ability,
39:59
and our brains have this ability, man,
40:01
and I'm not gonna get too scientific,
40:02
but study Dr. Joe Dispenza
40:04
if you want the real science behind this.
40:06
Your brain has the ability to forecast.
40:08
All right, no different than how the weather,
40:10
they can say, like, right now, John, it's hot out here, man.
40:13
I don't even know why I sat outside.
40:14
I'm sweating bullets right now.
40:16
It's like 90 degrees at 11 a.m. in the morning.
40:18
But I love it, man.
40:20
This is why this is a real-time feed, authentic podcast.
40:23
I remember watching Gary Vee.
40:25
Gary Vee has on, like, a beanie hat,
40:26
you know, fuzzy face of hair.
40:29
You know, he hasn't shaved in three days.
40:31
Eyes are low, and he's just in there killing the podcast,
40:34
right, and people are responding.
40:35
So this is a Gary Vee moment.
40:37
Sweaty, hot, but real.
40:41
But anyways, man, our brains have the ability to forecast.
40:44
We can literally project images on the screen of our mind,
40:48
and we can put together scenarios.
40:50
So here's an example of forecasting.
40:52
You can see, if I drink Coca-Cola every single day,
40:55
two times a day for the next 365 days,
40:57
I can get a somewhat image of what my body
40:59
and my energy is gonna look like, right?
41:02
Same way you can do that,
41:03
same way you can project the other things.
41:05
So I did the mental forecasting with my retreats,
41:08
and I said, you know what?
41:10
If I continue to do this,
41:12
I'm gonna create not just a demand.
41:15
I'm gonna create an environment, right?
41:18
And I remember a mentor told me,
41:20
he said, you can't change people.
41:21
He said, you can only create the environment
41:23
that induces change.
41:25
So I get to create an environment.
41:27
I get to create something like church.
41:30
I don't look at church as a building.
41:31
I think church as an environment, right?
41:33
People look at church,
41:34
they look forward to it at Sunday at 9 a.m.
41:36
Even if you don't go to church,
41:37
you know when it is, you know what day it is,
41:39
because it's been taking place the last 2,000 years.
41:42
It's no longer an event, it's an environment.
41:45
That is a wrap for part one with Jason Solomon.
41:48
He is so dynamic.
41:49
I love to interview him,
41:50
and I cannot wait for you to see part two that's coming up.
41:54
It'll drop on Thursday, July 16th.
41:56
In the meantime, don't forget about this Monday's solo show
41:59
where I continue to dive into identity transformation.
42:03
I hope that you have an amazing week
42:04
and I will see you on the flip side.
42:07
Thank you so much for spending this time with me today.
42:10
If this episode encouraged you, if it challenged you,
42:13
or if it helped you see your life a little bit differently,
42:16
would you do me a favor, subscribe to the podcast,
42:19
leave a rating or review,
42:21
and share this episode with someone who needs to hear it.
42:24
Every share helps us reach more people
42:26
who are searching for hope, purpose,
42:29
and a life of greater meaning.
42:31
And if you're ready to stop wondering what's next
42:34
and start living with greater clarity and purpose
42:36
in your own life, I would love to meet with you personally.
42:41
Visit johnstreet.org right now
42:43
to schedule your complimentary live purpose
42:45
and clarity call with me.
42:48
Until next time, remember,
42:49
your purpose is not something you find.
42:52
It is something you awaken to,
42:54
and then you choose to live it.
42:57
Go make today another step
42:58
in your own revolution of purpose.