Latest / The Breakfast Club / INTERVIEW: Harry O Speaks On Calculated Communication, Reputation, New Book + More

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INTERVIEW: Harry O Speaks On Calculated Communication, Reputation, New Book + More · The Breakfast Club

• 0:00
  Speaker 1: Wake that ass up in the morning. The Breakfast Club Morning,
• 0:04
  Speaker 1: Everybody's DJ Envy just hilarious. Charlamagne the God we are
• 0:08
  Speaker 1: the Breakfast Club Lawn. La Rosa is here as well.
• 0:11
  Speaker 1: And we got a special guest in the building. We
• 0:14
  Speaker 1: got the good brother Harold Wilkerson. Anybody gonna know who
• 0:19
  Speaker 1: that is?
• 0:20
  Speaker 2: Harry Old.
• 0:20
  Speaker 1: Ladies and gentlemen, what's up, brother?
• 0:21
  Speaker 3: What's going on? What's going on? Everyone? Thank you for
• 0:23
  Speaker 3: having me? L L Lauren?
• 0:25
  Speaker 1: What's up?
• 0:25
  Speaker 2: HARRYO? Got a new book called It's Beyond Words, which
• 0:28
  Speaker 2: is out right now.
• 0:30
  Speaker 1: And you talk, you're talking about.
• 0:31
  Speaker 2: The art of calculated communication.
• 0:33
  Speaker 1: Yes, what is that?
• 0:34
  Speaker 3: Great question? So the art of calculated communication? Let me
• 0:37
  Speaker 3: just rewind a little bit for the room who may
• 0:39
  Speaker 3: not know or those who don't know in the room
• 0:43
  Speaker 3: that besides an entertainment executive, I'm also a college professor
• 0:47
  Speaker 3: and I've been teaching communication courses for maybe twelve to
• 0:51
  Speaker 3: thirteen years.
• 0:52
  Speaker 1: You know that if you're gonna go that far, let's
• 0:53
  Speaker 1: go all the way back there. You know, HARRYO. It
• 0:58
  Speaker 1: was started off as a rapper. Yes, that's originally know HARRYO.
• 1:01
  Speaker 1: He's from high Bridge, He's from the Bronx he s
• 1:02
  Speaker 1: throught up as a rapper from and it was signed
• 1:06
  Speaker 1: to the Ink. Yes, signed to the Ink. You was
• 1:08
  Speaker 1: a hype man for Jo Roll for many years and
• 1:11
  Speaker 1: then you stop rapping and now break it that. Well,
• 1:13
  Speaker 1: first of all, how did you meet IRV and everybody
• 1:15
  Speaker 1: and go through that whole list of things?
• 1:17
  Speaker 3: Great question, So let me rewind, right, So first I
• 1:19
  Speaker 3: started entertainment business. I had a deal with Uptown Records
• 1:23
  Speaker 3: first with Andre Hrrell and everyone over there. God bless
• 1:26
  Speaker 3: it that level favorite favorite, right best for R and
• 1:30
  Speaker 3: B music, all right, So I was maybe like in
• 1:32
  Speaker 3: eighth grade, so that came went. Then I was working
• 1:34
  Speaker 3: with Puff for a while. Whoa, oh that bad boy. Yeah, listen,
• 1:38
  Speaker 3: I know my guy's going through a lot. But I
• 1:40
  Speaker 3: got to give him a lot of credit for helping
• 1:42
  Speaker 3: me of where I'm at today. Like I have to
• 1:44
  Speaker 3: give him his credit because I probably wouldn't be here
• 1:46
  Speaker 3: without the image of him.
• 1:48
  Speaker 2: Right, Well, we can't take away what he did professionally.
• 1:50
  Speaker 3: Professionally and what he and what he did for me
• 1:52
  Speaker 3: in my life. Person He did a lot for me
• 1:54
  Speaker 3: and and I you know, tell you about it if
• 1:55
  Speaker 3: I have time, Like he stuck up for me plenty
• 1:57
  Speaker 3: of times when executives tried to blackball me and things
• 1:59
  Speaker 3: like that. Puff found out about it, step in like you, now,
• 2:02
  Speaker 3: you're not doing that to my guy. So I got
• 2:04
  Speaker 3: to give him this credit. So from there we transition quick.
• 2:07
  Speaker 3: I had to deal with Motown, they had to deal
• 2:09
  Speaker 3: with murder inc Right.
• 2:10
  Speaker 1: How many deals do you have?
• 2:12
  Speaker 3: About four deals starting at eighth grade? Starting in eighth grade,
• 2:17
  Speaker 3: started in the eighth grade. Like, I've been doing entertainment
• 2:19
  Speaker 3: for a long time. So now fast forward. Let me
• 2:22
  Speaker 3: just tell you as far as me and Ja, I
• 2:24
  Speaker 3: met Ja on the set of a movie called Turn
• 2:27
  Speaker 3: It Up. Right, You're not gonna remember me in the
• 2:31
  Speaker 3: movie because they edited me out through movie.
• 2:33
  Speaker 1: You're not gonna remember me.
• 2:34
  Speaker 3: But you if you look at the credits, you'll see
• 2:38
  Speaker 3: me in the credits or whatever. So the movie was
• 2:40
  Speaker 3: shot in Canada, So we traveled to Canada. Right, I'm
• 2:43
  Speaker 3: there with my manager. We're trying to get into Canada.
• 2:46
  Speaker 3: My manager at the time, he gets arrested for some reason.
• 2:48
  Speaker 3: He can't get into Canada. You know how that goes.
• 2:50
  Speaker 3: So now I'm just I'm young. I'm in Canada about
• 2:53
  Speaker 3: to shoot this movie. I'm by myself. I'm a little nervous.
• 2:56
  Speaker 3: So my trailer is right next to Jo's trailer. But
• 2:58
  Speaker 3: I would always see Ja in the Violator office because
• 3:01
  Speaker 3: we was working with a violator death Jam. But we
• 3:03
  Speaker 3: never really, you know, knew each other. We saw each other,
• 3:05
  Speaker 3: we passed. So I'm in a trailer. He knocks on
• 3:08
  Speaker 3: my trailer door, so I opened up. He goes, yo,
• 3:11
  Speaker 3: you signed a death Jam, you signed a violator. I'm like, nah,
• 3:13
  Speaker 3: my god, my song this, and we're doing work over there.
• 3:16
  Speaker 3: He goes, man, I hear you here by yourself and
• 3:17
  Speaker 3: your manager got arrested. Listen, anything you need, come to
• 3:21
  Speaker 3: my trailer. If you need weed, if you need hennessy,
• 3:24
  Speaker 3: if you need anything. Joe has been trying to get
• 3:26
  Speaker 3: me high since I met him, Right, yeah, I don't
• 3:28
  Speaker 3: do any of that. So from there, John and I
• 3:30
  Speaker 3: had a connection. That was his first album, like right
• 3:34
  Speaker 3: before his first album came out. After this album came out,
• 3:36
  Speaker 3: he blew up and took off, and you know, my
• 3:39
  Speaker 3: career was going wherever it was going. But anytime we
• 3:41
  Speaker 3: would see each other, it would like we would stop
• 3:44
  Speaker 3: everything and give each other love. And then I met
• 3:47
  Speaker 3: Chris Gotti, Irv's brother, somewhere in the club and he
• 3:50
  Speaker 3: knew I did music. He said, listen, won't you come
• 3:52
  Speaker 3: down to the studio. Went to the studio. So I
• 3:56
  Speaker 3: recording records with IRV, records with Ashanti records with Joe. Next,
• 4:00
  Speaker 3: you know, a brotherhood form where although me and Joh
• 4:03
  Speaker 3: came in through entertainment, that's more my brother like that,
• 4:07
  Speaker 3: that's my guy. And on I said before my company
• 4:09
  Speaker 3: chased Republic, we serve as like an independent agency form.
• 4:13
  Speaker 3: We close a lot of different deals like I do
• 4:15
  Speaker 3: with you. I and we'll talked about made a lot
• 4:16
  Speaker 3: of money together. But more importantly, that's that's my brother,
• 4:19
  Speaker 3: that's my guy.
• 4:21
  Speaker 1: So now so now you get out of music, and
• 4:23
  Speaker 1: music never takes off. I see.
• 4:27
  Speaker 3: You can look at it that way, right, you tell me, well,
• 4:30
  Speaker 3: I had the transition. I always say this, right, somebody
• 4:34
  Speaker 3: can ask you, like, how do you view success? Right,
• 4:36
  Speaker 3: So in your eyes you may say Harry Yo as
• 4:39
  Speaker 3: an artist wasn't successful, and that's fine. You can see
• 4:43
  Speaker 3: it that way. I don't view it that way. I
• 4:44
  Speaker 3: view it as I came into the entertainment business in
• 4:47
  Speaker 3: eighth grade. I made a life out of it. I'm
• 4:51
  Speaker 3: sitting here doing an interview on a breakfast club, not
• 4:54
  Speaker 3: a rapper.
• 4:55
  Speaker 2: I'm not always doing you as an executive. Like that's
• 4:58
  Speaker 2: how I always looked at Harry as an executive. I
• 5:00
  Speaker 2: never even knew anything about.
• 5:01
  Speaker 3: Like being a DJ. Yeah, there's been plenty of times
• 5:05
  Speaker 3: where like I would have to wait for E outside
• 5:07
  Speaker 3: of the radio station, try to get music played, like
• 5:09
  Speaker 3: we have that relationship you and I met later on
• 5:13
  Speaker 3: in life as being an entertainment. Exact the same thing
• 5:15
  Speaker 3: with Lauren, like you and I met. First conversation I
• 5:17
  Speaker 3: have with you, it says, Listen could probably make some
• 5:20
  Speaker 3: money with you, right, Yeah, and that's how it went.
• 5:22
  Speaker 3: But he just knows a little bit of the backstory.
• 5:24
  Speaker 3: But yeah, so it all depends on how you want
• 5:26
  Speaker 3: to look at it as far as you're not being successful.
• 5:29
  Speaker 3: But I made a life for it, my dad, Listen,
• 5:32
  Speaker 3: I paid her tuition. That's entertainment. Do you understand her
• 5:35
  Speaker 3: private school tuition, which we all know is very expensive?
• 5:38
  Speaker 3: All through entertainment. So someone asks, hey, you weren't successful,
• 5:43
  Speaker 3: I don't know. I wouldn't say that. I say I
• 5:44
  Speaker 3: think them pretty well.
• 5:45
  Speaker 4: Are you probably about to ask this, Well, then I'm
• 5:47
  Speaker 4: interested in know so from the artist's perspective, then you
• 5:49
  Speaker 4: transition into the executive side because of the relationships.
• 5:51
  Speaker 3: And what is that transition because.
• 5:52
  Speaker 4: You started at eight, an executive is an adult making
• 5:55
  Speaker 4: real doark decisions.
• 5:56
  Speaker 3: Right, Well, it's two folds to it, right. As I said,
• 6:00
  Speaker 3: I've been a college professor teaching communication courses. Now with
• 6:04
  Speaker 3: communication to understand the art of connecting with others, we're
• 6:07
  Speaker 3: first connecting with yourself. And what we were talking about.
• 6:10
  Speaker 3: Once I understood and fully came of who I am,
• 6:14
  Speaker 3: a higher sense of awareness of me, I understood my abilities.
• 6:18
  Speaker 3: I understood how I can build relationships. So I just
• 6:21
  Speaker 3: started to build and form credible relationships with people, building trust,
• 6:25
  Speaker 3: but in a strategic way, not in a manipulative way,
• 6:28
  Speaker 3: just very strategic and like I can talk a lot
• 6:30
  Speaker 3: about me and MV because MB and I made some
• 6:33
  Speaker 3: money together and our relationship build, and I was intentional
• 6:36
  Speaker 3: on how we're building our relationship. So what I did
• 6:40
  Speaker 3: is I just merged the world between entertainment and education
• 6:43
  Speaker 3: and made a life.
• 6:45
  Speaker 2: So what is the art of calculator communication? And how
• 6:47
  Speaker 2: has that helped you? Okay, got to get through all
• 6:49
  Speaker 2: those different worlds.
• 6:50
  Speaker 3: So the art of calculator communication and to make it sure.
• 6:56
  Speaker 3: Because you can talk about this all day. But what
• 6:59
  Speaker 3: I would do is this, right, say with Lauren, for instance,
• 7:01
  Speaker 3: right I met Lauren at the Brooklyn Nets event. Now
• 7:05
  Speaker 3: you said, hey, Lauren's on her way here, can you
• 7:08
  Speaker 3: send somebody to get it in Immediately, I'm like, all right,
• 7:10
  Speaker 3: I know who she is. I absolutely know that we
• 7:13
  Speaker 3: can probably do business with her.
• 7:15
  Speaker 1: Lauren was two hours late, by.
• 7:16
  Speaker 4: The way, I wasn't gonna say, is like driving to
• 7:20
  Speaker 4: another planning and it was raining, but I will pull
• 7:25
  Speaker 4: up for y'all later or not.
• 7:27
  Speaker 3: We had an event in the Barclay Center for the
• 7:29
  Speaker 3: Brooklyn Nets, which are one of my partners, and I
• 7:31
  Speaker 3: hire you to do different events. So he while we're there,
• 7:34
  Speaker 3: he's like, listen, Lauren's on the way, can you send
• 7:36
  Speaker 3: somebody to get it. You know how difficult it is
• 7:38
  Speaker 3: to get someone inside the Barclay Center when it's closed,
• 7:41
  Speaker 3: like it's really closed at this point. But I understand
• 7:44
  Speaker 3: I have to be a little bit strategic. I want
• 7:47
  Speaker 3: to build a relationship with this young lady possibly do business.
• 7:51
  Speaker 3: So we sent an executive to go outside and figure
• 7:53
  Speaker 3: it out to get her in now as she's in.
• 7:56
  Speaker 3: I understand it takes more than one encounter for us
• 8:00
  Speaker 3: to start building some type of relationship, but we have
• 8:03
  Speaker 3: to have that first encounter. It have to be a
• 8:05
  Speaker 3: genuine encounter. It has to be maybe someone can help
• 8:08
  Speaker 3: build that bridge between you and I, and I use June.
• 8:11
  Speaker 3: June em he's manager. Whoever's listening. I said, June, ju
• 8:14
  Speaker 3: me in favor, let her know, stamp me right, let
• 8:17
  Speaker 3: her know. So June went to you and said, Hey, Harry, yo,
• 8:20
  Speaker 3: this is my guy. That's all I needed to start
• 8:22
  Speaker 3: building some type of communication with you. Now, to make
• 8:26
  Speaker 3: it a little bit shorter. In order for Lauren and
• 8:29
  Speaker 3: I to build a relationship, I have to get her
• 8:32
  Speaker 3: to peel back hilarious. I have to try to get
• 8:34
  Speaker 3: to know her. The closer I get to her, the
• 8:37
  Speaker 3: more of a chance I have of doing great business
• 8:39
  Speaker 3: with her. I just can't pick up the phone and say, hey,
• 8:41
  Speaker 3: I have a bunch of deals for you. She doesn't
• 8:43
  Speaker 3: even know who I am. Yeah, we have to build trust.
• 8:45
  Speaker 3: So I have to get her to pill back layers.
• 8:46
  Speaker 3: I have to ask her questions. But if she never responds,
• 8:50
  Speaker 3: like say, if I say, hey, as simple as this, Laurna,
• 8:52
  Speaker 3: how was your day today?
• 8:54
  Speaker 4: Great so far besides dealing with Charlamagne.
• 8:56
  Speaker 2: But other than that, I'm the best part of her
• 8:58
  Speaker 2: day the other day.
• 9:00
  Speaker 3: What are your plans tomorrow?
• 9:02
  Speaker 4: We have a flight. We're going to la for the
• 9:04
  Speaker 4: BT Awards. Me and the team at the Breakfast Club. Wow, well,
• 9:07
  Speaker 4: not them, but the producers and stuff.
• 9:08
  Speaker 3: You have a lot of work at the BT Awards.
• 9:10
  Speaker 4: We do the latest with Laurena Rose is in the
• 9:12
  Speaker 4: radio room for the first time ever for two days.
• 9:14
  Speaker 3: Pretty cool. Congratulations, I love that. Now check this out right.
• 9:18
  Speaker 3: So I would have to work a little bit harder
• 9:21
  Speaker 3: now with Lauren because although I asked these questions, and
• 9:24
  Speaker 3: I know we're on air's a lot going on. I
• 9:27
  Speaker 3: asked her how it was her day, right, and she
• 9:29
  Speaker 3: said how what they was? She didn't say, how is yours? Too?
• 9:32
  Speaker 4: Oh shoot, sorry, so's I'm intating the next question.
• 9:39
  Speaker 3: I know I would know it's fine. I'm interested in
• 9:41
  Speaker 3: knowing about her day, but I want to see how
• 9:43
  Speaker 3: much interest she's holding in me to know about me
• 9:46
  Speaker 3: as well, and sooner or later that would come. This
• 9:48
  Speaker 3: is our made me like our second encounter, But if
• 9:51
  Speaker 3: I can't get you to have that exchange with me,
• 9:53
  Speaker 3: I have to work a lot harder and be more
• 9:55
  Speaker 3: strategic and to get you to communicate with me.
• 9:58
  Speaker 1: And if you never do that, it's right.
• 10:00
  Speaker 3: This person doesn't have any interest in building with me
• 10:03
  Speaker 3: in this area.
• 10:04
  Speaker 4: I think also too in business. I've never had a
• 10:06
  Speaker 4: business interaction where my first thought is to say, how
• 10:09
  Speaker 4: is your Like most people come to you just like so, like,
• 10:11
  Speaker 4: this is what I want, this is what I need.
• 10:12
  Speaker 4: So you just kind of sit and listen and then
• 10:14
  Speaker 4: you try and think through can I even do that
• 10:16
  Speaker 4: with everything else that have happening.
• 10:17
  Speaker 3: That's the problem with communication where I don't want any
• 10:21
  Speaker 3: communication with anyone to feel transactional. And I'm only using
• 10:25
  Speaker 3: NBA as example because we made some money they give
• 10:27
  Speaker 3: me through business. NBA and I have a relationship where
• 10:30
  Speaker 3: NBA called me at five o'clock in the morning and
• 10:33
  Speaker 3: we're talking about dance.
• 10:35
  Speaker 1: We're not even talking about business, we're talking about dance.
• 10:37
  Speaker 1: He's like, Yo, do you do this with your daughter?
• 10:38
  Speaker 3: Look at these classes? Check this out. How did it
• 10:41
  Speaker 3: get there?
• 10:41
  Speaker 1: It got there through.
• 10:43
  Speaker 3: Strategic communication and connecting and building. If every time I
• 10:46
  Speaker 3: seee it's just hey, I got a you got B
• 10:49
  Speaker 3: sooner or later. If I don't have a anymore, or
• 10:52
  Speaker 3: I'm in a downside, I can't get either really pick
• 10:55
  Speaker 3: up my calls because we don't have a connection. If
• 10:57
  Speaker 3: I'm making sense here.
• 10:58
  Speaker 2: You are making sense what I will say, hate small talk, right,
• 11:01
  Speaker 2: So when I hear that conversation with you and law
• 11:04
  Speaker 2: and I'm like, Okay, what does he want?
• 11:05
  Speaker 1: That's what I was thinking.
• 11:06
  Speaker 2: To what I'm saying, I'd rather you just get to it.
• 11:08
  Speaker 2: And I don't think there's anything wrong with a transactional conversation.
• 11:13
  Speaker 2: Like you know, if you have something to offer me
• 11:15
  Speaker 2: and you think that I'm a person that can help
• 11:17
  Speaker 2: you execute something, bring it to the table. That's intentional conversation.
• 11:21
  Speaker 3: Now here's the thing that may work in your professional world.
• 11:24
  Speaker 3: It may not work in your personal life though, because communication.
• 11:27
  Speaker 3: Listen to understand communication will be the key to your
• 11:31
  Speaker 3: professional and your personal life. That may be okay for
• 11:33
  Speaker 3: your business relationship, but not every personal relationship. Not somebody
• 11:38
  Speaker 3: that's just trying to build a genuine friendship with You
• 11:41
  Speaker 3: don't want it to feel transaction.
• 11:42
  Speaker 2: That's what you're trying to do. You're trying to build
• 11:44
  Speaker 2: a personal relationship with lawn.
• 11:45
  Speaker 3: Well, for me, my success comes when I'm building a
• 11:49
  Speaker 3: relationship with a person where we have some type of friendship.
• 11:53
  Speaker 3: If we have some type of some kind of friendship,
• 11:55
  Speaker 3: like we don't have to talk at five o'clock in
• 11:58
  Speaker 3: the morning, but we have some type of action, some
• 12:00
  Speaker 3: type of friendship, it's a higher ratio that we can
• 12:04
  Speaker 3: do great business together.
• 12:06
  Speaker 4: I think people there are some people that would argue
• 12:08
  Speaker 4: against that though, because I mean I think too. It's
• 12:11
  Speaker 4: kind of like the background that you have, like knowing
• 12:13
  Speaker 4: the type of like music and era that you come from.
• 12:15
  Speaker 4: You value that, but a lot of people don't have
• 12:17
  Speaker 4: values today. So it's like I don't want to be
• 12:19
  Speaker 4: your friend. If we're gonna do business, will do it,
• 12:20
  Speaker 4: and then we determine what that looks like after.
• 12:22
  Speaker 1: I won't say this though. The one thing for people
• 12:24
  Speaker 1: listening to me, Harry O is like Steve stout right,
• 12:27
  Speaker 1: And when I say like Steve stout that might.
• 12:29
  Speaker 2: Not be a good thing for some people.
• 12:30
  Speaker 1: No, well, let me tell you, I'm go politest I made.
• 12:34
  Speaker 1: He connects businesses to people to talent. So for instance, okay,
• 12:41
  Speaker 1: he had a one of his clients was East New York,
• 12:44
  Speaker 1: which was a show that was on out of Channel
• 12:46
  Speaker 1: nine or whatever it was, uh, And he called me
• 12:49
  Speaker 1: one day and was like, I have a part for
• 12:51
  Speaker 1: you in this in this show. I'm like, bro, I'm
• 12:54
  Speaker 1: not acting. I'm taken acting lessons a long time. He
• 12:56
  Speaker 1: was like, nah, I really want you to read the
• 12:58
  Speaker 1: script and try it right. And I'm like, because of
• 13:01
  Speaker 1: our relationship, I was like, no, let me give it
• 13:03
  Speaker 1: a shot. And when I did it, it went well.
• 13:06
  Speaker 1: They loved me. They wanted to bring me back for
• 13:07
  Speaker 1: more episodes. But what impressed me more was, you know,
• 13:10
  Speaker 1: I know Harrio from a street rapper, like from the Bronx,
• 13:14
  Speaker 1: like gangster rapper, so but to see him being a
• 13:18
  Speaker 1: guy that's in the middle of East New York and
• 13:20
  Speaker 1: me we're in the trailer, but he's teaching a class
• 13:23
  Speaker 1: in the middle of me shooting on as a professor.
• 13:26
  Speaker 1: And I'm like, this is amazing because you see how
• 13:28
  Speaker 1: people evolve, you know what I mean, And a lot
• 13:30
  Speaker 1: of people don't evolve, a lot of people still want
• 13:32
  Speaker 1: to be the toughest, hardest rapper at you know whatever agent.
• 13:35
  Speaker 1: It just doesn't make sense. And I appreciated that. I'm like,
• 13:37
  Speaker 1: because he revolved. But that relationship, like you said, was
• 13:40
  Speaker 1: the reason why I trusted you to try East New York. Yeah.
• 13:43
  Speaker 3: Absolutely, And to Laurren's point, listen, Yeah, when we discussing
• 13:46
  Speaker 3: communication Shaul and everyone, it's all theoretical, like what I'm
• 13:50
  Speaker 3: saying may not work with you or resonate with you.
• 13:53
  Speaker 3: It just happens that it resonates with me, and it's
• 13:55
  Speaker 3: been proven to be successful for me. And like I said,
• 13:58
  Speaker 3: I'm glad he like mentioned that because he is a
• 14:01
  Speaker 3: testament to what I'm saying. As far as how we
• 14:03
  Speaker 3: build this relationship where it's trust, I call him and say, Vy,
• 14:07
  Speaker 3: I'm gonna put you on TV. Is a network. We're
• 14:09
  Speaker 3: doing this cop show, wants you to act in it?
• 14:12
  Speaker 3: All right? Cool? After we discussed whatever the logistics are,
• 14:16
  Speaker 3: he doesn't even have to think anymore because you're like,
• 14:18
  Speaker 3: you know what, I trust Harry, Yo. But we built
• 14:21
  Speaker 3: our relationship to that point and I was intentional about that.
• 14:24
  Speaker 2: Yeah, I give you saying like the established a real connection.
• 14:26
  Speaker 2: I think the established a real connection has to be
• 14:28
  Speaker 2: some form of real communication.
• 14:29
  Speaker 4: Yes, absolutely absolutely, And I think guard too depends on
• 14:33
  Speaker 4: because like there are certain times where like if people
• 14:36
  Speaker 4: approach me to do certain things and they say that
• 14:37
  Speaker 4: they've worked with Charlamage or Envy, I'll call them and say, hey,
• 14:40
  Speaker 4: do you know this person?
• 14:41
  Speaker 3: Like is it?
• 14:42
  Speaker 4: Because nowadays too, because you turned to this chapter or
• 14:46
  Speaker 4: page in your book you talk about like the influencer.
• 14:48
  Speaker 4: You talk about like media being the beauty and then
• 14:51
  Speaker 4: the beast being society because of the way that things
• 14:54
  Speaker 4: are distorted or like shown online. With people in business,
• 14:57
  Speaker 4: you never know what's real and what's faked. So it's
• 14:59
  Speaker 4: like you got to kind of like hold up what
• 15:01
  Speaker 4: you want before you even be like, let me allow
• 15:03
  Speaker 4: you to enter what I've worked on.
• 15:05
  Speaker 3: Right, absolutely, And for me, it is building your reputation.
• 15:08
  Speaker 3: I'm not sure if you heard the saying people meet
• 15:10
  Speaker 3: your reputation before.
• 15:11
  Speaker 2: They meet you.
• 15:11
  Speaker 3: Yeah, right, your reputation. My reputation is in this room
• 15:15
  Speaker 3: before I walked in. That's the only reason I was
• 15:17
  Speaker 3: able to get it. So I know, building my reputation,
• 15:21
  Speaker 3: that's a form of knowing how I connect with myself,
• 15:23
  Speaker 3: knowing how I see me and how what I project
• 15:26
  Speaker 3: for others to see. And if my reputation is solid,
• 15:29
  Speaker 3: people will vouch for it, so yes, absolutely, and he
• 15:33
  Speaker 3: represent me. I mentioned media and manipulation in the book
• 15:37
  Speaker 3: as well, which is really really important. And if I
• 15:39
  Speaker 3: have some time, can I touch on it all right?
• 15:42
  Speaker 3: Because in the book I mentioned I brought up Shine
• 15:46
  Speaker 3: in the book and the shooting that happened X amount
• 15:50
  Speaker 3: of years ago, And this is really important that I
• 15:53
  Speaker 3: don't want to seem as like I'm poking a hole
• 15:56
  Speaker 3: at Shine or picking at wounds anything like that. Now,
• 16:02
  Speaker 3: Sean was arrested for what, Like, what did he get
• 16:04
  Speaker 3: arrested for? What did you do? So it was.
• 16:08
  Speaker 1: Assault or something man shooting a gun and illegal fire.
• 16:12
  Speaker 3: That's when somebody else to say, that's all okay.
• 16:14
  Speaker 1: That's why I believe it thiss George and illegal fire?
• 16:16
  Speaker 1: All right?
• 16:16
  Speaker 3: So what happened? Meaning what led him to do that?
• 16:22
  Speaker 3: And it's not only that Sean that has these issues
• 16:25
  Speaker 3: or that had these issues a young a lot of
• 16:26
  Speaker 3: young people in our hip hop culture had these issues. Now,
• 16:29
  Speaker 3: let me connect it to media, manipulation and representation. Media,
• 16:34
  Speaker 3: how we describe it is any way you receive information,
• 16:38
  Speaker 3: any way you receive thoughts, right, So it could be
• 16:41
  Speaker 3: the movies you watch, it could be the music you're
• 16:44
  Speaker 3: listening to. So if you are young and you not
• 16:47
  Speaker 3: understand exactly who you are yet, you're not connecting with yourself.
• 16:51
  Speaker 3: But every time you see you, it's in the wire,
• 16:54
  Speaker 3: it's on these shows, of these criminal shows. All the
• 16:59
  Speaker 3: music you're listening to is telling you who you are.
• 17:02
  Speaker 3: You have to be this, you have to be that.
• 17:04
  Speaker 3: All of these images in media creates a distorted image
• 17:07
  Speaker 3: of who you supposed to be. But that distorted image
• 17:12
  Speaker 3: can cause a real life consequence for you. So when
• 17:15
  Speaker 3: I look at somebody like Sean and others, and I
• 17:18
  Speaker 3: can recall, like Sean saying the reason why I brought
• 17:20
  Speaker 3: it up, I was there, like I was there for
• 17:23
  Speaker 3: this whole thing. I remember Sean saying to someone, I'm
• 17:27
  Speaker 3: not gonna mention the person's name, but he said, I
• 17:29
  Speaker 3: need people to see me and respect me the way
• 17:31
  Speaker 3: they respect jay Z. Right, And it's like, all right,
• 17:35
  Speaker 3: but what you know of jay.
• 17:36
  Speaker 2: Z is, yeah, you don't get different busting your gun.
• 17:40
  Speaker 3: But something manipulated him to feel that way, right to
• 17:44
  Speaker 3: do that. But it's all about what he's singing in
• 17:47
  Speaker 3: the media and the music you're listening to and the
• 17:50
  Speaker 3: TV show you're watching all of this is polluting how
• 17:52
  Speaker 3: you feel about you and who you think you have
• 17:54
  Speaker 3: to be.
• 17:54
  Speaker 1: I have to be this. I need you.
• 17:56
  Speaker 3: No, I'm not Rick Ross, the uh the officer. I'm Ross.
• 18:02
  Speaker 3: I need you to see me like that. But all
• 18:04
  Speaker 3: of that is manipulating you. And if you're not understanding
• 18:08
  Speaker 3: who you are, it's going to cause a real life
• 18:10
  Speaker 3: consequence for you. And that's what happened with Sean. So
• 18:15
  Speaker 3: like when I look at you, right, this is a
• 18:16
  Speaker 3: brown girl grinding right. It's important that I brought my
• 18:19
  Speaker 3: daughter here today to see what we see in this box.
• 18:22
  Speaker 3: What we see this is a beautiful brown sister who
• 18:26
  Speaker 3: bullied her way onto the show, who's making noise, making moves,
• 18:30
  Speaker 3: she's covering the Diddy trial, and she's killing the outfits
• 18:32
  Speaker 3: are crazy, crazy, crazy in a good way crazy. So no,
• 18:48
  Speaker 3: and as we're viewing her in media, we're looking at her.
• 18:52
  Speaker 3: This image is important because a brown girl is watching
• 18:57
  Speaker 3: and seeing that and that reality is something that she
• 19:01
  Speaker 3: can obtain and it's something that's authentic. Outside of that,
• 19:05
  Speaker 3: it can cause a disruption if you understand what I'm saying.
• 19:08
  Speaker 1: So now I got to ask you with murder ink
• 19:10
  Speaker 1: for a long time. How was the passing of Earth
• 19:13
  Speaker 1: have affected you? Because you know Irv in and outs,
• 19:15
  Speaker 1: and we've had conversations about it and conversations about his health.
• 19:18
  Speaker 1: So how has that affected you?
• 19:20
  Speaker 3: Well? The passion of Earth is still like in disbelief,
• 19:24
  Speaker 3: right when I'm talking about Irv or you know, up
• 19:27
  Speaker 3: in conversation to say, all right, rest in peace Earth God, Like,
• 19:31
  Speaker 3: it's really weird still now, the passion of him. I
• 19:37
  Speaker 3: see how it affects me and everyone around, Like I
• 19:40
  Speaker 3: am very very very close with Jah, right, and Irv
• 19:43
  Speaker 3: and I were really cool, but I'm closer with Jah.
• 19:46
  Speaker 3: It affects me because in this way, no one may
• 19:49
  Speaker 3: not know this outside of his family. Earth is such
• 19:53
  Speaker 3: a family family man, right. I have never seen a
• 19:58
  Speaker 3: family as close as his in my life. I've never
• 20:02
  Speaker 3: seen it so. And he was like the hero of
• 20:06
  Speaker 3: the family. And for no disrespect to anyone else in
• 20:10
  Speaker 3: the family that's doing great things, but he was like
• 20:12
  Speaker 3: a hero. And so for the hero to pass, and
• 20:15
  Speaker 3: see how that affects the family dynamic, it made me
• 20:20
  Speaker 3: how it affects me may become closer with my family,
• 20:23
  Speaker 3: like Irv is the type where listen if it was holidays.
• 20:27
  Speaker 3: His house is packed with the whole family, not just
• 20:31
  Speaker 3: him and the kids. It's nieces, it's nephews, his aunts
• 20:34
  Speaker 3: and uncles. It's like thirty people running around his house.
• 20:37
  Speaker 3: And it was just a loving, loving, loving family. Lot
• 20:40
  Speaker 3: of people didn't see that side of them. You see
• 20:42
  Speaker 3: murder inc. You see the music, or you see the
• 20:44
  Speaker 3: problems with the city sent or whatever, so on and
• 20:46
  Speaker 3: so forth. But the guy was an amazing family man
• 20:50
  Speaker 3: and to watch that and as a father, yeah, it
• 20:53
  Speaker 3: affects me. I want to be closer with my family
• 20:56
  Speaker 3: the way IRV is with his family. So that's how
• 20:57
  Speaker 3: I would say to.
• 20:58
  Speaker 2: Fame, you know what's in est when you talk about
• 21:00
  Speaker 2: the art of communication, like, I like the way of communicated.
• 21:05
  Speaker 2: It may have rubbed some people the wrong way, but
• 21:07
  Speaker 2: I like it because it's direct. Like when we talked
• 21:09
  Speaker 2: about how you know, it was intentional. He wasn't a
• 21:12
  Speaker 2: small talker. It was this is what we're doing, this
• 21:15
  Speaker 2: is how we're doing it, this is how I think
• 21:16
  Speaker 2: it should go.
• 21:17
  Speaker 3: Right. I like that, No, listen, absolutely, it's something to
• 21:21
  Speaker 3: be admired there. Everyone has different strategies on how they communicate.
• 21:26
  Speaker 3: IRV being direct may work for him with certain people,
• 21:31
  Speaker 3: but I'm quite sure it didn't work whatever, it didn't
• 21:34
  Speaker 3: work with everyone, right, But so it all depends on
• 21:37
  Speaker 3: what your style is. And I was thinking about something. Yeah,
• 21:41
  Speaker 3: some people don't like small talk, and that's fine. Like
• 21:44
  Speaker 3: in the book, I mentioned a term called farming and hunting.
• 21:48
  Speaker 3: Those are different ways of nurture and a relationship. When
• 21:51
  Speaker 3: we're cutting the small talk out with I'm hunting. I
• 21:53
  Speaker 3: know exactly what I want, I know what you have.
• 21:56
  Speaker 3: We know we can make that work. But every relation
• 21:57
  Speaker 3: doesn't work like that. Sometimes we have to find we
• 22:00
  Speaker 3: have to plant seeds. I don't know where the relationship
• 22:03
  Speaker 3: may go, but I know we can possibly build. So
• 22:07
  Speaker 3: I'm a plant seeds. Then we just water the seeds,
• 22:10
  Speaker 3: water the seeds, and next thing you know, we're eating
• 22:13
  Speaker 3: off the fruit from the seeds. And it's really important. Yes,
• 22:16
  Speaker 3: I'm an entertainment executive. So all we're talking about is
• 22:19
  Speaker 3: how these theories affect in business. It's in your personal
• 22:23
  Speaker 3: life as well. If a young man is trying to
• 22:25
  Speaker 3: get to know a young lady or vice versa. Is
• 22:29
  Speaker 3: ways you go about that. You have to be intentional,
• 22:31
  Speaker 3: you have to be strategic. Yes, what is your goal
• 22:34
  Speaker 3: by dating this woman? That's transaction. Cut the small talk
• 22:37
  Speaker 3: doesn't work like that in your personal life, right, you
• 22:40
  Speaker 3: have to farm. Your daughter is seeing someone, they're not engaging.
• 22:45
  Speaker 3: Nohing like that.
• 22:46
  Speaker 1: No, I'm sorry, he's twenty.
• 22:53
  Speaker 3: Three, right, But that young gentleman, he had to farm
• 22:57
  Speaker 3: the relationship with Madison, he had to farm. It wasn't
• 23:01
  Speaker 3: a transaction to a hunting relationship. It doesn't work like that.
• 23:03
  Speaker 3: He had to be intentional, farm, plant seeds, whatever those
• 23:06
  Speaker 3: seeds are, check up on it. No, her birthday, No,
• 23:08
  Speaker 3: her dad's birthday, so on and so forth. So farming
• 23:10
  Speaker 3: and hunting are two different ways of building a relationship.
• 23:14
  Speaker 2: And you talk about the diher between interpersonal and interperson.
• 23:16
  Speaker 3: Oh yes, So the first form of communication, the most
• 23:22
  Speaker 3: important form is your intra personal I n tr A.
• 23:27
  Speaker 3: That's the conversation within how you see yourself? How do
• 23:31
  Speaker 3: you connect with yourself? What do you think about yourself?
• 23:34
  Speaker 3: How do you evaluate yourself? If you can't evaluate, if
• 23:37
  Speaker 3: you don't possess ability to self evaluate, then you got
• 23:40
  Speaker 3: to disconnect with you. So everything how I feel and
• 23:44
  Speaker 3: think about me, that's my intra will depict my inter
• 23:49
  Speaker 3: my interpersonal relationship. So you know, Charlemagne, you say something
• 23:53
  Speaker 3: that hurt people. Hurt people, you say that a lot. Right,
• 23:57
  Speaker 3: It's something internally that's got to disconnect. Since they're at
• 24:00
  Speaker 3: a disconnect internally, they're at a disconnect externally with others.
• 24:05
  Speaker 3: So when you understand who you are in your intra
• 24:09
  Speaker 3: and you've reached the highest level of who that person is,
• 24:13
  Speaker 3: you understand who you are, you understand what you can do,
• 24:15
  Speaker 3: and I understand how to connect. I can connect with
• 24:18
  Speaker 3: others better because I connect with myself at a certain level.
• 24:22
  Speaker 3: So intra depicts how your inter will turn out.
• 24:26
  Speaker 4: You also talk about in your book hip hop and
• 24:29
  Speaker 4: how it shaped you as a man, both good and bad.
• 24:33
  Speaker 4: How does that speak to your communication?
• 24:34
  Speaker 3: Wow?
• 24:36
  Speaker 1: All right?
• 24:36
  Speaker 3: So yes, hip hop aiding me on the path to
• 24:40
  Speaker 3: self actualization of being the man who I am today.
• 24:43
  Speaker 3: And I mentioned this in the book and I'm gonna
• 24:45
  Speaker 3: get the gentleman credit where I heard the term, And
• 24:46
  Speaker 3: I tell you, yes, hip hop got me on this path.
• 24:49
  Speaker 3: But I have to have accountability and understand that also
• 24:53
  Speaker 3: some of that content in the music could have caused
• 24:57
  Speaker 3: a self destruction, some form of self instruction, like some
• 25:01
  Speaker 3: of the artists were you know? I was mentioning in
• 25:05
  Speaker 3: the book I mentioned, are we the heroes? Are all
• 25:07
  Speaker 3: we the villains? And I heard this term through a pod.
• 25:10
  Speaker 3: Know it's a ted talk by the guy of Crete
• 25:12
  Speaker 3: and you're gonna make a documentary about it. Suit to him, Yes,
• 25:15
  Speaker 3: salute to him. So I want to give him his credit.
• 25:17
  Speaker 3: He mentioned hip hop? Are we the heroes or are
• 25:19
  Speaker 3: we the villains? Are we? The reason why I mentioned this, Yes,
• 25:25
  Speaker 3: I'm a child of hip hop. I have the credit
• 25:27
  Speaker 3: hip hop for being taking me where I am. But
• 25:30
  Speaker 3: also there's things in the music that's villain like that
• 25:32
  Speaker 3: can cause you on the wrong destruction, wrong path. We
• 25:35
  Speaker 3: glorify the person that's coming home from jail before we
• 25:38
  Speaker 3: glorify the person that's going away to college. Right, We
• 25:40
  Speaker 3: do a lot of that in this music. So are
• 25:43
  Speaker 3: we the heroes? Are all we the villains? Now? What's
• 25:46
  Speaker 3: the difference between the hero and the villain. A hero
• 25:50
  Speaker 3: has the same attributes as a villain, But a hero
• 25:53
  Speaker 3: becomes a person becomes a villain through trauma. Some type
• 25:56
  Speaker 3: of trauma can make you become a villain. You look
• 25:58
  Speaker 3: at anything and non thine of fiction. Batman, his parents
• 26:01
  Speaker 3: got killed and he became this if you can the
• 26:04
  Speaker 3: joke or something happened. He became a villain for these reasons.
• 26:07
  Speaker 3: What term hip hop music villain like? The crack epidemic?
• 26:13
  Speaker 3: The crack epidemic, as far as in my theory in
• 26:16
  Speaker 3: this documentary with shooting, the crack epidemic shaped and destroyed
• 26:21
  Speaker 3: hip hop music into the way where it turned into
• 26:23
  Speaker 3: more villain like and the music and the content that's
• 26:27
  Speaker 3: in it. So are we the heroes? Are are we the villains?
• 26:30
  Speaker 3: I understand that hip hop made me a hero, but
• 26:34
  Speaker 3: I also understand some of it could have made me
• 26:37
  Speaker 3: a villain as well.
• 26:38
  Speaker 2: In my last book, Get On as a Die Line
• 26:40
  Speaker 2: Watch Small Talk Sucks, I have a whole chapter with
• 26:43
  Speaker 2: basically the same thing. I'm just exploring hip hop's ability
• 26:47
  Speaker 2: to be a positive and self destructive force. Listen literally,
• 26:52
  Speaker 2: like I think that if you come, if you're a
• 26:53
  Speaker 2: certain age, at some point we got to have some accountability.
• 26:56
  Speaker 3: At some point. I'm glad we feel the same way
• 26:59
  Speaker 3: because that's at some point you have to have accountability.
• 27:02
  Speaker 3: I'm never disrespecting my hip hop music. It made me
• 27:06
  Speaker 3: who I am, But yes, there are images, it's things
• 27:10
  Speaker 3: that we put up on a pedestal. If we don't
• 27:12
  Speaker 3: have accountability, we are causing poison if we don't know
• 27:18
  Speaker 3: how to steer that ship in the right direction.
• 27:20
  Speaker 1: But is it also how it's cultivated? Right? And the
• 27:22
  Speaker 1: reason I say that is if I put a gun
• 27:25
  Speaker 1: on the table and you use a gun, that could
• 27:28
  Speaker 1: be a negative thing. But if I teach somebody how
• 27:31
  Speaker 1: to use the gun the proper way, in the right way,
• 27:33
  Speaker 1: and what to use it for, it's a positive thing.
• 27:35
  Speaker 1: Same thing with hip hop, right, yes, hip hop. All
• 27:38
  Speaker 1: those images we've all seen, all seen. But my parents,
• 27:42
  Speaker 1: especially my dad, cultivated me to look at things a
• 27:45
  Speaker 1: certain way. I never sold crack, I never sold drugs
• 27:48
  Speaker 1: and I never used cocal crack or nothing like that
• 27:50
  Speaker 1: because my dad cultivated to me to like, no, this
• 27:53
  Speaker 1: is what this is for. These are messages from here.
• 27:55
  Speaker 1: But that's not You don't make that you you know
• 27:58
  Speaker 1: what I'm saying, So it's not different. Second, it's all
• 28:01
  Speaker 1: about side with your daughter. Your daughter dances, she listens
• 28:03
  Speaker 1: to hip hop music, and I'm sure she might dance
• 28:06
  Speaker 1: to some stuff that's a little salacious, but you tell
• 28:08
  Speaker 1: her this is cool for this, But that's not.
• 28:10
  Speaker 3: You listen and there's a job. Like you just said,
• 28:13
  Speaker 3: your dad, Your dad was dead. Like I always say,
• 28:15
  Speaker 3: you know how you take a kid bowling, and they
• 28:17
  Speaker 3: got to put the barriers up so the ball can
• 28:19
  Speaker 3: go down. That's what parents are, right.
• 28:21
  Speaker 1: We are the.
• 28:22
  Speaker 3: Barriers and we need both. We need both because you
• 28:26
  Speaker 3: have one parent and that ball could still gut her
• 28:28
  Speaker 3: that way, right, we are the barriers to keep the
• 28:31
  Speaker 3: kids going forward. So your dad was that to let
• 28:33
  Speaker 3: you know, like, yeah, this is what the world is,
• 28:35
  Speaker 3: but that's not what's good for you. Listen, there were times, Yeah,
• 28:39
  Speaker 3: my daughter dances, he dances to hip hop, and she's
• 28:41
  Speaker 3: not gonna remember this. We're getting the car and I
• 28:42
  Speaker 3: wouldn't play no hip hop in the car at all,
• 28:45
  Speaker 3: none whatsoever. When she was younger, when she was maybe four,
• 28:49
  Speaker 3: five six. It's not going to be certain shows on TV.
• 28:53
  Speaker 3: No disrespect to any of the shows, but certain shows,
• 28:55
  Speaker 3: excuse me, certain shows wouldn't be on television because I'm
• 28:58
  Speaker 3: trying to shape her mind to see a certain way.
• 29:01
  Speaker 3: Now we can listen to certain music because I see
• 29:05
  Speaker 3: that the barriers are working.
• 29:06
  Speaker 1: I see who this young lady is.
• 29:08
  Speaker 3: So yeah, we could listen to hip hop, and I
• 29:10
  Speaker 3: would rather have listened to you know, Drake than over
• 29:13
  Speaker 3: some other artists. But yeah, we have to be those
• 29:17
  Speaker 3: barriers because in hip hop we could be the heroes.
• 29:20
  Speaker 3: H we could be the villains.
• 29:21
  Speaker 2: That is a fact, Seductive Communication. You leave that chapter
• 29:25
  Speaker 2: blank in the book. Why it just says to be continued.
• 29:29
  Speaker 3: Right, So when I first wrote the book, I wrote
• 29:32
  Speaker 3: the book in twenty twenty during the pandemic, when I
• 29:34
  Speaker 3: started now as a college professor, there's different chapters in
• 29:37
  Speaker 3: the book, right, So I'm going to answer your question quickly.
• 29:40
  Speaker 3: We start off with intra personal communication, the conversation within.
• 29:44
  Speaker 3: So if I'm teaching the class and it's the first
• 29:47
  Speaker 3: day at the semester, and I say, all right, Charlae,
• 29:49
  Speaker 3: welcome to my class. Did you take any communication courses
• 29:52
  Speaker 3: before mine? And you may say, uh, yeah, I took
• 29:55
  Speaker 3: a leadership in communication class. I'm like that was your
• 29:57
  Speaker 3: first communication class. Communication should be taught with prerequisites in
• 30:02
  Speaker 3: a certain order, right, So the first order is intra.
• 30:06
  Speaker 3: Then I go into inter Then I speak about culture
• 30:09
  Speaker 3: and communication. I speak about media and communication, power and leadership.
• 30:14
  Speaker 3: I'm taking you on a journey. Seductive communication is sort
• 30:18
  Speaker 3: of like the final level of the book on how
• 30:21
  Speaker 3: you use seduction to communicate and not seduction in the
• 30:26
  Speaker 3: sense of a sexual form, just knowing how to seduce
• 30:29
  Speaker 3: someone's mind to navigate in a certain way. And the
• 30:33
  Speaker 3: reason why I left it blank because I have to
• 30:35
  Speaker 3: be a part two to the book.
• 30:36
  Speaker 1: Now, come on, I got to be a part two
• 30:39
  Speaker 1: to the book now as a professor, right, you know,
• 30:42
  Speaker 1: I look at college courses as sometimes outdated. Yes, right,
• 30:46
  Speaker 1: And that bothers me a lot, especially with my kids,
• 30:48
  Speaker 1: you know, going to college because a lot of things
• 30:50
  Speaker 1: that they want to learn or that they're into a
• 30:52
  Speaker 1: lot of times these colleges don't necessarily teach, right. My
• 30:56
  Speaker 1: first major was communications. I left communications, who went to
• 30:58
  Speaker 1: business management and marketing. But for me, what I wanted
• 31:02
  Speaker 1: to learn from communications wasn't helping me with what I
• 31:05
  Speaker 1: wanted to do, right. Communications was a lot of reading,
• 31:08
  Speaker 1: a lot of interro a lot of this, a lot
• 31:10
  Speaker 1: of that. But I wanted to be hands on this
• 31:12
  Speaker 1: stuff like that. So talk about some of the courses
• 31:14
  Speaker 1: that you think should be in college and some of
• 31:16
  Speaker 1: the things that should be taken out of college.
• 31:18
  Speaker 3: Right, that's great, because I.
• 31:20
  Speaker 1: Have no disrespect a lot of the algorithms that I
• 31:22
  Speaker 1: learned in college I don't use.
• 31:24
  Speaker 3: I've never used. And if I have to, I have
• 31:26
  Speaker 3: a computer that will do absolutely. Now it's two parts
• 31:29
  Speaker 3: I want to get into. Now. Some of the courses
• 31:31
  Speaker 3: out in college, I have to be really careful because
• 31:33
  Speaker 3: I'm still a college professor and I don't want the
• 31:36
  Speaker 3: college to be listening right now. So I do believe
• 31:39
  Speaker 3: there should be more entrepreneur courses in college. We're going
• 31:44
  Speaker 3: to need AI courses in college. We're going to need
• 31:47
  Speaker 3: real estate courses in college. You're gonna need these things
• 31:50
  Speaker 3: in colleges now. I believe certain colleges are doing it.
• 31:54
  Speaker 3: Jar Rul's son shout out to Jordi. He just graduated
• 31:57
  Speaker 3: from SCAD in Atlanta, Savannah, I'm sorry, Savannah, and he
• 32:04
  Speaker 3: was home for his sister's wedding and we were in
• 32:06
  Speaker 3: the kitchen at Jo's house and he was saying, how
• 32:09
  Speaker 3: all these different courses that he's taking that gut that
• 32:11
  Speaker 3: it was never available to me as a student. So
• 32:14
  Speaker 3: some of the courses that we're talking about, like we've
• 32:16
  Speaker 3: been out, we've been removed from college for a little bit.
• 32:18
  Speaker 3: Some of these colleges are doing that like teaching him
• 32:21
  Speaker 3: how to cold. He can build games, he can do
• 32:23
  Speaker 3: all the things that I would never even.
• 32:24
  Speaker 1: Throw it up.
• 32:26
  Speaker 2: My daughter has been talking about.
• 32:27
  Speaker 1: She like, that's what.
• 32:29
  Speaker 3: But like even when John talks, He's like, listen, I've
• 32:31
  Speaker 3: visited campus, and I'm like, I've never seen a school
• 32:34
  Speaker 3: like this. So yeah, I do think we need those
• 32:37
  Speaker 3: particular courses. Now, let me just rewind as far as
• 32:39
  Speaker 3: like a communication course I mentioned in the book, I
• 32:43
  Speaker 3: credit Eddie Murphy to where to one of the reasons
• 32:47
  Speaker 3: I'm here today. In the movie Boomerang, Like Boomerang is
• 32:50
  Speaker 3: one of my favorite movies, it seemed like he was
• 32:53
  Speaker 3: a marketing executive. He garners so much attention for woman.
• 32:56
  Speaker 3: He was smart, he was he was everything. I'm watching
• 32:58
  Speaker 3: this and this goes back to my repensation. I'm watching
• 33:00
  Speaker 3: this movie, I'm like, I want to I want to
• 33:04
  Speaker 3: do that. I want to know how to do that.
• 33:06
  Speaker 3: So I was in college at the time. So I
• 33:08
  Speaker 3: went to my counselor. I said, listen, in this movie,
• 33:12
  Speaker 3: this guy Eddie Murphy play Marcus Grant, He's a marketing executive.
• 33:16
  Speaker 3: How do I get into marketing? She said, well, you
• 33:19
  Speaker 3: need to understand what communication is to understand what marketing is,
• 33:21
  Speaker 3: I said, well, Samnia for all communication courses. X amount
• 33:24
  Speaker 3: of years later, I'm doing marketing strategies for my own company,
• 33:28
  Speaker 3: so I needed that course. I needed these courses to
• 33:33
  Speaker 3: be able to do what I'm doing.
• 33:34
  Speaker 1: Now, gotcha, Well tell him where they could get this book.
• 33:38
  Speaker 3: Brother, You can get the book on Amazon. Right, if
• 33:42
  Speaker 3: you're listening, you could just type in Harold wilkersons to
• 33:45
  Speaker 3: be typing HARRYO. Nothing's going to come up. People always
• 33:54
  Speaker 3: make that mistake too, but that's a different story. Yeah,
• 33:57
  Speaker 3: but you can get the book on Amazon and a
• 33:59
  Speaker 3: search engine just putting It's beyond Words by Harold Wilkerson
• 34:03
  Speaker 3: and then to pop up. So please get the book
• 34:06
  Speaker 3: and one of the lessons I want you to understand
• 34:07
  Speaker 3: and learn to leave it off. I close deals with
• 34:11
  Speaker 3: the WNBA and I close deals with the NBA for
• 34:14
  Speaker 3: going over six six or seven seasons now. And it
• 34:17
  Speaker 3: all started for me attending one basketball game. I attended
• 34:21
  Speaker 3: a game, and it went from the person who handed
• 34:24
  Speaker 3: me my ticket to go sit on the floor, and
• 34:27
  Speaker 3: through strategic and intentional communication, I started closing deals with
• 34:33
  Speaker 3: the CEO of the New York Liberty, the CEO of
• 34:36
  Speaker 3: the Brooklyn Nets. Like it went from attending like how
• 34:38
  Speaker 3: do you attend a game? And then fast forward you
• 34:43
  Speaker 3: closing deals with the owners and CEOs of wnbas and
• 34:48
  Speaker 3: nbas and you hear all that and you pick up
• 34:50
  Speaker 3: the book.
• 34:51
  Speaker 1: All right, Harry, Old ladies and gentlemen, pick up the book.
• 34:53
  Speaker 1: It's beyond words available.
• 34:55
  Speaker 3: Now.
• 34:55
  Speaker 1: Appreciate you, brother, Thank you.
• 34:57
  Speaker 3: Do I get like the whole thing when they'd be like, Yo, tomorrow,
• 34:59
  Speaker 3: I'm gonna you on the Breakfast Club.
• 35:03
  Speaker 1: Can we close out the show first? I'm sorry, it's
• 35:06
  Speaker 1: Harry Yo. It's the Breakfast Club. Good morning. Wake that
• 35:09
  Speaker 1: ass up in the morning. The Breakfast clubm