Latest / Through the Line: Packaging and Processing
Beautiful Vandalism, and the Problem of a Product With No Shelf: Packaging World
Where do you shelve a carbonated, dairy-free coffee? Not with the energy drinks, and not with the canned lattes.
This episode digs into how Indian brand Black Poetry and consultancy OPEN Strategy & Design solved that problem on the can itself, using a design concept called beautiful vandalism that splits classical portraiture from street-art graffiti with a ragged torn-paper edge.
Along the way: why abstract disruption communicates carbonation better than literal bubbles, how a rigid information hierarchy keeps the chaos legible, why the shrink sleeve spec is what lets the effect run 360…
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