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57 // Podcast SEO Tips That Actually Work: Get Your Show Found on Google and Apple Podcasts
If you’ve been pouring time into your podcast but still feel invisible online, there’s a good chance the problem isn’t your content — it’s your podcast SEO strategy.
Because here’s the truth: creating great episodes is only part of the equation. If platforms like Apple Podcasts and Spotify don’t fully understand what your show is about, who it serves, and how it fits into listener search behavior, your podcast becomes much harder to discover.
And honestly? Most podcasters are getting oversimplified advice.
Things like “just use keywords in your titles” barely scratch the surface of how…
The skinny
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