Latest / Discomfort Required / Why Betting On Yourself Should Be Your Superpower | Steve Owens Owner Of Heavy Handed

Transcript

Why Betting On Yourself Should Be Your Superpower | Steve Owens Owner Of Heavy Handed · Discomfort Required

• Trent: I got my buddy Steve Owens on today. Steve is owner of Heavy Handed, and he used to own Q CrossFit. And we're gonna get in the whole story of how he got into this whole entrepreneur game and what he does now for a living. Steve, how are you today, man? Steve Owens: I'm doing well. How are you? Trent: Doing great. it's been busy day. Been I went to the gym to coach this morning, had a couple of personal training clients, came home, edited a podcast, put it up, and then now bam, here we are. We're rolling through it. So Steve Owens: Nice. Trent: yeah, it's a good day. Good day. so Steve, what does discomfort required mean to you? Steve Owens: all right, jumping right into it. discomfort Trent: Yeah. Steve Owens: required it is just it's the challenging path. You always have an easy route or a challenging route, but I've you know learned that the easy route leads to more discomfort later. You're just choosing your discomfort early to create the life that you want, and nothing is ever gonna be easy about it. If if the path the if if the path is easy, you're not challenging yourself. Trent: I love it. It's so good. and it's so true. So, so true. I'd choose the hard path every t every single time. Well, it's like kinda weird Steve Owens: You have to. Trent: because my body and my brain just kinda always chooses the hard path. Even if there's less some easy shit to do, it's like, nope, let's take the hard way around just for fun to see how it goes. Steve Owens: Yeah, and and it's it's daily life. It's every everything you do in a day. You go to the airport, you take the stairs instead of the escalator. you get up at four o'clock in the morning, you get a workout before you go into work. Like it's just it's small tasks that just there's just small decisions throughout the day that just add up. It it doesn't have Trent: Yeah, definitely. Steve Owens: to be some big grandiose thing. It is just small decisions that you make every day that cause discomfort, that toughen you up and keep moving forward. Trent: Love it. that's I I try to explain that a lot to my remote athletes. Steve Owens: Yeah. Trent: There's times where there's I I don't have it in me today. I'm like, hey, guess what? It's just like any other workout. Let's just grind. We got this. No big deal. up guys? Today's episode is brought to you by Heavy Handed, where tough hands don't have to be rough hands. the folks over at Heavy Handed spend a ton of time perfecting their formulas so you don't have that greasy hand feeling from hand creams. This stuff is absolutely amazing. It helps prevent dryness and cracking from overworked hands, whether your hands are beat up from working outside, doing 6,000 pull-ups, or burpees in the dirt. This is the hand cream for you. Head over to heavyhanded.com. Put in DR20 for twenty percent off your order. Again, that's heavyhanded.com. You won't be disappointed. so I want to get into your whole backstory and everything. First off though, how did you even get into CrossFit? where did that come from? Steve Owens: So I was actually anti-CrossFit for a very long time. I Trent: Ha ha ha. Steve Owens: my ex-wife had done CrossFit. I had a bunch of friends that did it. And I just I don't know why. I was just like vehemently against it. I think I just like heard the haters before I heard anything else and Trent: Mm-hmm. Steve Owens: just kind of like, yeah, you don't want to do that. but like I moved to Hawaii in I believe 2014, and the closest gym was a CrossFit gym, and it was like open air outdoor gym with a awesome like buffet style food spot right next door. So I was like, all right, this is a win-win. and Trent: Yeah. Steve Owens: started doing it and just fell in love with it. I think it just fueled Trent: That's awesome. Steve Owens: that like competitive side that you kind of lose after high school because you don't have any more like I'm not any kind of leagues or anything like that. So you just lose that competitive spirit and edge. And this just kind of gives Trent: Mm. Steve Owens: you it back a little bit. Trent: Yeah, for sure. So how did you end up in Hawaii? That sounds fun. Steve Owens: yeah, so I actually went there for work. there was a wastewater pipeline going from Kaneohe to Kailua and I'm a geotechnical driller, so we would basically go there and drill a path for the tunnel boring machine and like kind of solidify the ground so it has something to tunnel through. So at that time I was living in LA, found out we were going to that job and I just put all my stuff in storage and just moved to Hawaii for two years. Trent: I'd have done the same thing, man. Like I'm like, I'm I'm not coming back. That you yeah, you Steve Owens: Right yeah, I'm I'm not going back. Trent: can't you can't get me to come back for sure. so how long did you do CrossFit before you decided like I'm gonna start coaching and things like that? Steve Owens: Dude, it was quick. I started Trent: Okay. Steve Owens: doing CrossFit in in Seattle. I'm sorry, in Hawaii, like 2014, 15. And then I believe my buddy Clint approached me about opening a gym. And he's like, when he gets his mind on something, there's just no stopping. So I took it as like kind of a, yeah, that's a good idea. And then a week later he sent me a CrossFit level one class that was in Oahu. And he's like, Signed you up for this, go take the class. And I'm Trent: Perfect Steve Owens: shit, we're doing this. so we just started kind of finding locations, pulling funding together, discussing what we wanted to do. And then that job had ended. I went to San Francisco and I was there for probably three months. And then I left my company, moved to Seattle, and we built Q out for about eight months and we opened in 2017. So it was Trent: Dude, that's so awesome. Steve Owens: two years from my first prospect class to opening a gym. Trent: That's wild. so how scary was it leaving a job that was like very secure and everything to being like, I'm gonna go to a gym that I don't know anything about? Steve Owens: Scariest thing I've ever done in my life. I've always I've always had a job. Like that was just kind of ha like what was ingrained in me. Like I was in the union when I was younger. like I joined the labor's union right out of high school. I was drilling for eight or nine years. It's good work, steady money. Like you don't mess with that. You have great benefits, Trent: Mm-hmm. Steve Owens: retirement plans, like that is the path. And going out of your own was absolutely terrifying. Trent: Yeah. So when I started coaching, I realized that like I want to coach full time, right? And at the time I was Electrical Workers Union and I was a data infrastructure project manager. Right. So I was union, I had pension, I had all this stuff, and I was like, I don't want to do this anymore. I'm gonna go coach full time. And Steve Owens: Yeah. Trent: I was like, I wasn't scared about it, but my ex wife was like, This is a terrible idea. I'm like, don't shit on my dreams, you know? Steve Owens: Yeah. Trent: And it let it it all ended up working out, right? Because it led me to Steve Owens: Yeah. Trent: hear. you know, I know you know that I moved to Seattle to be part owner of Riot with Jordan, which was Steve Owens: Mm-hmm. Trent: an entire adventure, let me tell you. Steve Owens: Yeah. Trent: but it was like it was also a scary thing, right? Because when I moved to Seattle, I didn't know anybody. Like there I knew three people and it wasn't even like we were homies. It was just like, I know a couple people and like this is where we're at, right? So it's like, Steve Owens: Mm-hmm. Trent: did you know anybody besides your friend in Seattle? Steve Owens: No, didn't know anybody. Trent: Perfect. Steve Owens: and the Seattle Freeze is real. Cause that was like I don't if I didn't have Q, Trent: so real. Steve Owens: I don't know. Well, I I coached at Loft for probably like six months before Q opened. And Trent: Mm-hmm. Steve Owens: then so I met some amazing people there, made some good friends there. But if it wasn't for CrossFit, me moving to Seattle, I don't think I would have known anybody. I never met anyone outside of it. Like the Seattle Freeze is real. You just kinda don't talk to people. Like it everybody just does their own thing. Trent: Yeah, it dude, it's it's the same. Like I felt the same exact way. And I moved here during the pandemic, which was awful. Right. And like leaving California where people are mostly they're pretty, you know, okay with talking to you and moving to somewhere where people don't talk to you. I was like, this is crazy. I don't know how I can deal with this. Like, I'm sorry for existing, my bad. Right? so Steve Owens: Yeah. Right? If you you say hi to somebody and they just kinda give you a side eye like, sorry, saying hi. Yeah, right. Tri apologies for having a human connection. Trent: Yeah, right. Or just being nice. I'm sorry that I'm nice, right? so when you made the transition from drilling to owning a gym, what was the biggest hurdle that you had just in that transition? Steve Owens: I would definitely say I'm very task oriented. and I w I will just give this as general advice. You can't be your own boss and a shitty employee. You can't do both. You know what I mean? So I Trent: You can't, you just can't. Yeah. For sure. Steve Owens: just like it is very difficult because I'm I for my entire career it was like I'm doing XYZ, I have this many holes to drill, show up at this time, leave at this time, Trent: Mm-hmm. Steve Owens: lunch is here. Cool, done. Now it's like, okay, Trent: Yeah, Steve Owens: what do I do? all right, Trent: yeah. Steve Owens: every time I have t every time I research something that I need to learn, I learn three more things that I need to research. it's just Trent: Yeah. Steve Owens: a it's a never ending learning cycle where you think you got it and then you're just like, shit, now I have to learn this. Trent: Yeah. one thing that was probably the toughest for me, having a business partner's tough, right? cause you guys it's two different visions, and it's like I'm really good at like I work and I work really hard. And I'm like, that's what I'm built to do, is just work, right? And I have ideas and all this stuff, but when it comes to owning a gym, it's not like any other business. It is like you are in a relationship business. You're not in the service industry, you're not into anything like that. It's relationships. And if you Burn bridges, it goes so much further than you think. And it goes like wildfire. Right? So it it was Steve Owens: the CrossFit community is so small in these cities. Trent: Right. Steve Owens: they'll they may be fifteen different gyms, but everybody knows everybody. Trent: For sure, especially Seattle. Seattle's a very, very unique CrossFit space, that's for sure. so what was the best part about owning Q? Steve Owens: I'd say the people, man. I met some amazing people, great friendships, you know, awesome backpacking trips, like you know, I will say like, you know, Seattle had the the freeze we were talking about, but man, once you get to know people in Seattle, like the ev everybody was amazing. So I would say the Trent: That's Steve Owens: relationships and the the friendships I took away from it was by far the best. Trent: That's awesome. so how long did you end up owning Q for? Steve Owens: so it was three years. I left Trent: Okay. Steve Owens: Q in October of nineteen and then COVID hit immediately after that and I believe Q made it about another like eighteen months before it just we ended up selling and that was that Trent: Mm-hmm. Steve Owens: was it. Trent: So what what made you decide to get out of it? Steve Owens: So when I moved to Seattle, I had been living in Hawaii and Southern California for ten years. I knew Trent: Yeah. Steve Owens: this was gonna be a transition and I was like, all right, we're gonna get up there. I checked the weather, I'm like, it's not gonna be that bad. people are probably just being dramatic about it. the first winter was rough. it is nine months of overcast rain, but then you have three months of the most beautiful place you've ever seen in your life. so I would like I hung in there and I made it to summer and I was like, this is incredible. I love it here. I'm backpacking every day. It's so much fun. winter comes back around just as bad. And I'm like, all right, I'm gonna give myself three years because I've just I give it a give it a fair chance. on the third year, I was like, I can't do another winter. And ended up ended up going because like my hat's off to you if you can, because I just I can't hang with that. Trent: Yeah. It's so funny. Like we have almost the same story because I'm from Southern California and then I lived in Northern California. And then like the win the first winter here, I was like, what did I do? And it was COVID. So like no one's out. Steve Owens: man. Trent: You couldn't go anywhere. It was it was crazy. Steve Owens: Vou. Trent: Right. So I'm like, I was losing my mind. I'm like, this is the worst decision I've ever made in my entire life. And stayed until summer and I was like, summers here are legit. The first year I was here, we had a pretty long summer. And it was, it was over a hundred a couple days. I'm like, this is this is gonna work out great. Year two happened, year three happened, and I'm like, man, I can't do this winter anymore. in October this year, this is gonna be year six, which flew by. But me and my wife now you've met Chelsea we're like, April, we're gone. So like we're we can't do it anymore. We're moving to Boise, and that's what we're doing, right? Cause we want to be able to We wanna be able to buy some property and we sure as hell ain't buying property here, that's for damn sure, Steve Owens: there's yeah, there's not a lot of it and what there is is pretty astronomical right now. That was why we ended Trent: Yeah, it's insane. Steve Owens: up moving from Color I'm sorry, from Southern California to Denver three years ago, 'cause it was just the the cost of living, we just couldn't hang with it. we my wife and I were both making good money and we're just like we we can't afford the life that we want here, so we wanted to go somewhere Trent: Mm-hmm. Steve Owens: else. Trent: So when you left Seattle, where did you go? Steve Owens: I just went on the road full time. so my job, Trent: nice. Steve Owens: I'm I'm on the road 300 days a year. My company sets me up in hotels, company truck. So I had two do two totes, my dog Bernadette, and my golf clubs, and wherever the job was, I just kinda stayed there for about a year. And Trent: Mm-hmm. Steve Owens: then they moved me to Southern California and I was gonna be the jet grout driller for pretty much the entire West Coast. So they Trent: wow. Steve Owens: got me a book I'm sorry, I was a member of local three out of San Francisco for the union. So I was just gonna cover west coast drilling. Trent: wow, right on. And then did you end up meeting your wife when you in Sokal? Steve Owens: I did. So I was actually in Long Beach and she lived in Orange County. We had met online, had one date and I was like, Yep, this is it. moved in with Trent: Ha ha ha. Steve Owens: her remarkably fast. I think it was like three weeks later. and Trent: wow. Steve Owens: yeah, we got married almost two years ago and been yeah, living together for six years now. Trent: That's good good congrats, man. Dude, I love stories like that. when I met Chelsea, I'm like, yeah, she's the one for sure. And we just got married a month ago, Steve Owens: Yep, that was it. Trent: today, which is actually pretty great. So is Steve Owens: Congrats, ma'am. Trent: Thanks man best party I've ever been to. That's for damn sure. It was such a good time. Steve Owens: Yeah, hell yeah. I ours was awesome. We just eloped in the mountains. We drove up to Bailey, had Annie's dad married us and we just had our parents there and that was it. Trent: That's legit, man. We had a super small one, but that that sounds Steve Owens: Yeah. Nice. Trent: like pretty magical, dude. that's something like that's good Steve Owens: It it was pretty awesome. Trent: that's super cool. so when you were in California and you decided to go to Colorado, what was then what was the main driving force about going to Colorado? Steve Owens: so I was actually on a job there at or work working at Gross Reservoir. they're doing a dam expansion project there. So Trent: Mm-hmm. Steve Owens: I was working there for about six months and one of my best friends lives in Denver, so I was hanging out with him a bunch. we're going up into the mountains. You know, he's an avid skier, he's got a couple snowmobiles, so like we're getting out having fun. And Trent: Mm-hmm. Steve Owens: he was having a Christmas dinner, so he's like, dude, fly Onie over. So she flies over. She spent thirty-six hours there. We drove up through the mountains. And as we were on our way down, she was like, Do you want to live here? And I I kinda looked, I was like, Absolutely. I go, This is the dream and she goes, Okay. So she pulls up Zillow, starts looking at houses, she drafted a response to get us out of our lease and we bought a house and moved less than two months later. Trent: Dude, that's so cool. I I love Steve Owens: Yeah, well Trent: that. What an adventure. So you had your best friend there, but did you know really anybody else there besides who you worked with? Steve Owens: No, but he's a social butterfly. So he's always having people over at his house for the fights. you know, he's got a boat we go out on. So he's just like he's a very social person. So it was just as soon as we moved there, we just kind of stepped into an awesome friend group right off the bat. Trent: Dude, that's super cool. after you decided to sell Q and everything, did you coach at all after that or was just like that was a hard stop, like done with it? Steve Owens: That was pretty much it. I was on the road a lot. I obviously would drop into CrossFit gyms wherever I was at and just kinda training, but with my the drilling work schedule, most CrossFit gyms don't open until like the earliest class will be five. Trent: Mm-hmm. Steve Owens: but that's even kind of rare. So most of them are six o'clock and I've got to be at work at seven and a lot of times I'm working in New York City where you have to leave, you know, an hour and a half early because traffic is just atrocious everywhere. Trent: Right. Steve Owens: So the only real thing I could do is like I carry a Planet Fitness membership now, just 'cause they always have a location within ten minutes of the hotel. but yeah, after after Q, I haven't coached anymore since. I've done like some personal training, helping friends out and stuff, but nothing professionally. Trent: So when you open Q, did you guys buy the building? Steve Owens: No, so we leased out the building. Adam Rosen owns the building. He's like so I believe his family owns Alaska Copper Company, and our Trent: Okay. Steve Owens: building was the original location for that. So that was like the track Trent: awesome. Steve Owens: b the tracks going around for like pulley systems and stuff. That's where we had like our ropes and our rings and stuff hanging from. So you can kind of see like the the bones from like Alaska Copper Company. Trent: that's awesome. Right on. when did heavy handed start coming about? Steve Owens: So heavy handed, it was we launched in January of twenty twenty three. I had been working on it for about eighteen months before then. This was probably three months after I met Ani. We were sitting on the couch just hanging out, and I put my hand on her back and she kinda winced and I was like, sorry, babe, I'm heavy handed. Trent: Mm. Steve Owens: And then it just kinda the wheels started turning. I like heavy handed. And so I I thought back to CrossFit. And one of the number one injuries is hand injuries. When you're in construction, the number one injury is hand injuries. And like my hands were always trashed to the point where I would have to put back balm all over my hands and sleep with tube socks on my hands just so they wouldn't like crack and bleed. so Trent: man. Steve Owens: yeah, we I got the domain the next day and started doing some research and putting together an ingredient list for a formula and look it up labs. Trent: Okay, so t to walk me through 'cause I don't know anything about hand lotions or or anything like that. Walk me through I'm five years old on how this whole process went down. Steve Owens: So they're it's very user friendly now. You just have to know exactly what you want. so I started out working with a company called Dynamic Blending. And basically I'll reach out to them, I have a product idea. They're like, Okay, cool, you're gonna send us five products that you like, that you'd like to kind of compare yours to. five ingredients you do want, five ingredients you don't want, color, texture, absorption, scent, like answer this whole list. And they're like, okay, you pay a a formulation retainer. And then they go to work. So they started putting together the formulas. And then they send me an example and I try it out. And then they'll have a full list of okay, one through five. How do you like the absorption rate? How do you like the color, the consistency? And you'll rank it all the way through, add any notes, and then they will revise it again. Every lab's gonna be a little bit different. This one I was allowed up to five revisions under the first contract, but then after that, you have to pay per revision. the first one ended up taking 18 months and I think 11 revisions. I was just n I was never happy with it. Trent: man. Right. Steve Owens: I've I don't like wearing hand cream. That's how my hands would get so trashed. All of them felt oily, greasy. it would end up in that chapstick cycle to where you put chapstick on, you feel a little relief, and then it wears off, they're just as bad. I feel like a lot of hand creams are doing the same thing. They're more of a barrier cream. So they mask the symptoms to where you feel like it's working, but then it's not actually healing your hands. So yeah. Trent: I agree. Like, I I can't stand lotion because it's because it's greasy. Like it Chelsea's like, put some lotion on my back, and I'm like, here you go. Like, ugh. Steve Owens: Yeah. Trent: Right. And it's just it's it's gross. But I I have heavy handed in my in my bathroom right now, and it's like I put it on all Steve Owens: Awesome dude. Trent: the time. Like I I absolutely love it. And like, you I mean, there's like no calluses on my hands, right? That's legit. And it's like, shave them, put that on, and and go for it. So Eleven iterations in eighteen months. What is the turnaround per iteration of what they were working on? Steve Owens: Depends on how busy I I was kinda having to hound them a little bit towards the end, but it one revision would take five weeks. One they would want to try a new ingredient, so they would have to order the ingredients, get those in, then they'll have some supply chain issues with that. So there's there's a lot that goes into it. If you're expecting anything with like quick turnarounds, like you gotta have some patience in this. This is this is the point where you wanna take your time because if you have a product that you know contains any kind of oils and stuff like that. that can separate. So you want to make sure, okay, I got this iteration. I love it. Let it sit on the shelf for a month. What does it do? Let it get warm. Let it get cold. What does it do? cause you like a product day one, you order five thousand units, and then you're just out, twenty thousand dollars and it starts separating after three weeks. And then you can't sell Trent: Yeah. Steve Owens: any of it. Trent: That would suck big time. That's just like lighting money on fire. Steve Owens: Yeah, so it's it's definitely a Trent: you got the right formula and all that stuff, what was the first order of how many units that you got? Steve Owens: the first order was actually my friend Mike, it was before the web, I even launched the website. Like I I made it live, I did not announce it, and then I got an order like fifteen minutes later, and I saw that it was Mike and he ordered one of each product. At that time it was twenty eight and thirty-two. and Trent: Okay. Steve Owens: yeah, I was like and he goes, Dude, are you not even like marketing that you're live yet? And I 'Cause we're not live yet, dude. I'm just testing out the website. The Yeah, he was the first order. Trent: That's that's awesome. when it started rolling out, walk me through what it was like building a company from ground up like that. So you have the formula, you have the website, and you're and it's all ready to roll. Steve Owens: take so much patience. there is, like I said with everything else, like everything you learn, you learn three things that you need to know. So Trent: Mm. Steve Owens: I'm looking at like, okay, where am I gonna get my product packaging? Okay, well, I can go with a US based company, this costs a little bit more. Do I outsource into China? Where where do you get your packaging? And then once you get your packaging, all of your labels, so at that point I couldn't even put an ingredient list on it because we didn't have a finalized ingredient list. So all I could do is make up an ingredient list and then get all the sizing correct because if it's incorrect, then the FDA steps in. So Trent: Mm-hmm. Steve Owens: it is at this point I will say it is just research, research, research. Trent: Mm-hmm. Steve Owens: Because you just you don't know what you don't know. And when you're starting Trent: Mm. Steve Owens: out, you don't know a lot. everything on the back end, like I use platform Shopify. But then if you want to have reviews, you have judge me. If you're working with an affiliate program, there's a dozen different affiliate programs. they all seem great, but like one offers a little bit more like if you're trying to scale your affiliates based on tier for percentages, one platform will offer that, one will not. so I guess to answer your question is just research. Like everything that you're gonna be doing, you gotta look into and look at every possible option. Trent: Yeah, I when I first started my company as a personal trainer sh and and everything like that, I didn't do a lot of research. I'm like, I'm gonna get money. And it was like after setting up my business and the first year of having to go through taxes and all that shit, I was like, Man, Steve Owens: Mm-hmm. Trent: this is a nightmare. I'm so glad that when I walked into Riot, all that stuff was already built out. And I was just like, all I have to do is just get people in the door and have give me money. It's fine. But yeah, Steve Owens: I can imagine. Trent: yeah, business is business is is hella tough. So when you started getting started and you launched your product and everything, what was the biggest market that you were trying to push to at first? Steve Owens: So at first I was leaning very heavily into CrossFit because that was the the role that I just came from. And I've heard how many horror stories about somebody ripping their hand open, packing it with chalk, and then going right back on the bar. Trent: Yeah. Steve Owens: so we initially started just targeting CrossFit, started working with some CrossFit games athletes, Colton Mertens, Christine Middleton, Austin Hatfield, they're all amazing athletes and loved working with them. But we realized it's a it's a smaller market. So we're trying to market to just a smaller pool of customers. So we started expanding it out a little bit because I I thought our product could help a lot more people. this example, I'm in construction and a lot of the guys that I work with use it. So we recently, probably about eight months ago, started kind of broadening our marketing to including more just working hands. your construction workers, nurses that are washing their hands twenty, thirty times a day. So after about two years it started broadening out a little bit. Trent: CrossFit's not necessarily like a niche, but it it is a smaller market for sure. there's a whole grand scheme of things that, your product would be super helpful with. When you decided Steve Owens: Mm-hmm. Trent: to make that transition, did you start pulling the plug slowly on, CrossFit or did you or you just broadened it and added in the new, the new demographic or whatever? Steve Owens: But just broadened it out. I did not want to leave the CrossFit space because we've sponsored a ton of events. We still sponsor a lot of events going on. the Mountain West Classic coming up in Caldwell. so we got a bunch of product headed up there. so yeah, I definitely didn't want to like cut any market off. I just wanted to basically provide some help to people that may not hear about us 'cause we're marketing too narrowly. Trent: right on. Yeah. we just went out to Boise and we went and spent s five days out there and we went and dropped in to John's gym in Caldwell. And that gym is beautiful, let me tell you. Steve Owens: Nice. Trent: And it is like it is everything in that gym is dialed. and from what I've heard about Mountain West Fitness Championship, that comp is supposed to be very pristine. So I'm like, that's really, really cool. So Steve Owens: Dude, I've heard amazing things. This is back to back years I wasn't able to make it. next year I definitely gotta put it on the calendar and make sure nothing gets nothing gets in there 'cause this year last year it was work and this year we're actually going to Hawaii. so definitely not upset about that, but definitely bummed to miss the competition. Trent: You're right. Steve Owens: I I'd love to get up there and see what they're doing. Trent: For sure. So I'm gonna be out there next year because we're gonna be moving to Boise in in April for sure. so I'm definitely gonna yeah, Steve Owens: Awesome. See you there. Trent: defin yeah, definitely gonna be out there for that. and I had a couple athletes actually qualify for it. So it's gonna be really, really Steve Owens: cool. Trent: cool. I'm I'm not gonna be able to go out there this year because we just went out there, but it's like, hey, they're gonna do fine. It's it's gonna be a good time for sure. Steve Owens: Yeah. Trent: so what is the roadmap for heavy handed look like for the next moving forward? Steve Owens: so right now is basically just all everything on the back end is dialed in. Right now is just marketing. when you're a smaller company, you're not working with a budget like an O'Keeffe's or like Loctane, all these major companies. You just you don't have the budget. They're buying the ad space. So right now is basically doing exactly what we're doing right here, talking to you and getting some people to listen. TikTok has been a a good performing app for us. but yeah, just, you know, keep plugging away one day at a time and just keep working with people. Trent: Yeah, I love it. And I I I I love your stuff and you're a great dude. So I'm gonna be pushing it like no joke for sure. And it's like I'm so I'm Steve Owens: Thanks, man. I appreciate that. Trent: super stoked that I still cannot thank you enough for s for sponsoring our competition that I put on two years ago and I got the first heavy handed banner ever made. So that's super dope. Steve Owens: Ye I think that's the only one ever made. Trent: Perfect. I'm I feel like Steve Owens: Yeah. Trent: I'm I've I've won. I do, and I'm s super stoked on it. Steve Owens: Yeah, you've got a collector's item. I was actually looking at I need to make a couple for my garage. Trent: Yeah, that'd be dope. so what are you doing for fitness now? Steve Owens: so actually I'm on a bit of a hiatus. I'm ba battling some injuries. got a little tendonitis Trent: no. Steve Owens: going, kind of a shoulder tweak. I think I just with being off work so much for the last three months, Trent: Mm-hmm. Steve Owens: went a little bit harder than I should have, forgetting that I'm 42 years old and been been in construction for 20 years. So Trent: You're right. Steve Owens: I'm I'm really just dialing in on stretching, mobility, just trying to get back to healthy again before diving back into anything, but I think the next one is gonna be kettlebells. I I might hit up Trent: I like it. Steve Owens: Jeff Sokel and I'm not sure if you know him. He he worked at Fuel House in Seattle. but that dude is the absolute man. So might hit him up for a training program and just throw around some bells. Trent: Dude, that'd be super fun. me and Chelsea, we we are making a transition into tactical games, which is something new and super fun. And it's like playing with sandbags and doing just like grunt work stuff and then shooting guns. Super, super fun. Like, Steve Owens: Yep. Isn't s doesn't Spencer Pancheck do that? Trent: yeah, Spencer does, Cody Anderson does. Steve Owens: Yeah, that's awesome. Trent: Jacob Hepner has has like won nationals three years straight. he's he Steve Owens: Mm-hmm. Trent: it's like CrossFit is built for this, right? But it's like it's a new challenge because you're wearing plate carrier and all this kit and it's like it's it's super fun and it it's the transition's been super cool. So I really, really love that. Steve Owens: Yeah, that's awesome. It's I wanna transition into something where I'm not training just to be good at training. I wanna be training Trent: Mm-hmm. Steve Owens: to be good at other things. I wanna start throwing rucksacks on and just climb my driveway is like a half a mile up four hundred feet elevation. just like throwing a rucksack on and doing that because I love backpacking. Like I just wanna Trent: Mm-hmm. Steve Owens: focus my training more on the activities I love to do, not just being good at training. Trent: Right. So last year I did we did five competitions, like big ones. Right. And like I saw you at INW, And it was too many. I'm forty-four years old. I it's too many. I'm like, I'm I'm I'm burned out on it, right? But the thing is, is like I was good at CrossFit. Can I do things out in life? Yes, I can do out things out in life, but I'm good at CrossFit. You know what I like? I don't want to just be good at CrossFit. I want to be able to good be good at all the things and not worry about it. Right. if if somebody is like, I have an idea, let's go just do just sandbags or just flip tires. I'm like, I'm gonna get tired really, really fast because I don't do that very often. I so I'm more purposeful training and like, who doesn't like shooting guns? Shooting shooting guns is super fun. You know? Steve Owens: that's that's why we got our our place in Colorado, 'cause in Colorado at ten acres or over you can shoot on your property. So our place is ten point one nine acres and we have a fifty yard shooting range in the backyard. So that was that was a big selling Trent: I love it. Perfect. There you go. Yeah. I mean you might as well just start doing Steve Owens: point. Trent: Yeah, you might as well just start doing some tactical game stuff, man. There you go. Steve Owens: I know right. I'm excited for it. Let's do it. Trent: roadmap for for Heavy Handed, you're looking into like how much do you do you want this to grow? Do you have like a an like a big grandiose dream of it? Or like what what is that starting to look like? Steve Owens: there there's always the grandiose dream of just having fifty million in the bank. but honestly, I'm just pretty happy with where I'm at in my life. So I don't want to grow anything too fast where it gets out of control. I want to enjoy what I'm doing, keep my team small, and just keep keep advancing really. there's no Trent: I love it. Steve Owens: there's no like I'm not picturing myself on a yacht and in bolly or anything. I'm just kinda enjoying being on my mountain, paying the bills and just living my life on on my terms. Cause when you travel for twenty years, you just like you're always told where to be what to do. I just wanna be home exactly where I wanna be and do what I want to do. And as long as heavy handed can afford me that, then I'm very happy. Trent: Dude, that's so awesome. I love that. That's part of the reason why we're moving, because we want to get some property. And it's like, man, I want some chickens. That's like one of my goals. I just Steve Owens: Yeah. Trent: I want some chickens. I want a cow. And I just want to chill. That's it. I Steve Owens: Highland cows all day. Trent: just want to I just want a miniature Highland cow. A couple goats, maybe, definitely some chickens. And I just want to chill. I like, I don't want anybody bugging me. I'm the further away from humans, the the better. You know, it's like, Steve Owens: Yep. Trent: I'm just like, I'm in this mode where And it was like a it was almost a light switch. It wasn't like my age or anything like that. It was just you know what? I think I just I like I'm doing the things that I wanna do and I'm like living pretty good. I just wanna remove myself from where I'm at here and put it somewhere where there's some land around me. It's gonna be it's gonna be dope for sure. Steve Owens: Absolutely. That was that was the selling point on our house because it's it the the 10 acre plot we are dead center at the top of the mountain. So our next closest neighbor is like 200 yards down the hill, so we can't see anybody. We're just, you know, no no noise pollution, no light pollution, just kind of up there by ourselves. but it's funny you mentioned Highland Cows because on our way out, there is two Highland cows for sale that we get to see every day. And my wife does the Every time we drive by for her Trent: Nice. Steve Owens: birthday, I actually went and met the neighbors and I was like, There is nothing my wife would love more than to just pet your cows. It is her birthday on Friday. Can we please come over? And I Trent: Nice. Steve Owens: I got to meet Alex, but I didn't get to meet her husband. but we went out there and gotta play with the cows and stuff. So there's two for sale, but we're not quite ready. I gotta get the fence up and Trent: Mm. Steve Owens: got a few things to dial in first. Trent: Yeah, definitely. And it it's funny because I'm like obsessing over this Highland Cow that I want. And my wife she just keeps like sending me Instagram messages. Highland cow, eight hundred bucks. I'm like, don't tell me that. We're gonna end up with a cow at this house if you don't stop, just so you know. Steve Owens: We we just visited my my family up in Spokane and my sister has a cow and four goats. So we gotta go up there and they actually needed to give the goats a pedicure, so I gotta go out there and practice roping goats. I was able to heal one of but yeah, Trent: Yes. Perfect. Steve Owens: I gotta play with cows, goats, and it was a blast over there. Trent: That's awesome, man. That's awesome. so Steve, what do you have going on that's super exciting that you have coming up? Steve Owens: Man, we are going to Hawaii on the tw on the yeah, twenty-ninth through the eighth. so my wife, Trent: Perfect. Steve Owens: she owns a couple businesses. She teaches a hair extension method that's hers and also owns a hairline. So she schedules classes all over the country and I get a go with her on the cool ones. So we're Trent: Nice. Steve Owens: going to Hawaii in a few weeks and just gonna go hang out down there and just have some downtime. Trent: I love that man. That's super cool. That's super, super cool. Steve Owens: Yeah, every everything right now 'cause it's just been, all travel all the time for twenty years and now it's just just being home, just relaxing and then kinda Trent: Love it. Steve Owens: Yep, going out when we want to. Trent: That's so cool, man. That's so cool. so where can everybody find you heavy-handed and all that stuff that you want to get out there? Steve Owens: Yep. All platforms. Instagram is heavy dot handed. The website is heavyhanded dot com. We are on Amazon. yep. We are literally everywhere. drop us a DM. We Trent: Are you guys on shop too? Steve Owens: love hearing from you guys. Trent: guys on the shop are you guys on the shop app too? Steve Owens: Yes, we are. Trent: So easy. Just click you say, man, it's like a it's a that app is like my downfall. They're like, new release. I'm like, cool. This is great. It's it's awful. So like I Steve Owens: Mine's TikTok shop. I can't help myself. Like those Vivor tools. I just like, yeah, I want a vice for eighty Trent: Yeah. Steve Owens: four dollars. I can't help myself. Trent: Right. I'm so glad that like I I I don't have TikTok on my phone. Like I I've like not gone down that rabbit hole. Cause like I know it's just Steve Owens: Mm-hmm. Trent: gonna be I'm gonna be watching dumbass videos and I'm gonna be buying dumbass shit. And then all of a sudden there's gonna be dumbass shit in my house. And then Chelsea's Steve Owens: Yeah. Trent: gonna be like, What are you doing? I'm like, Yeah, I need to I need to stop doing that. If I want a cow, that's what I gotta stop doing. Perfect. Steve Owens: Yeah, I just bought a V Bor long sweeper. even though that was a thing. It works great though. Trent: I love it. That's super awesome. Steve, thank you so much for being on, man. I appreciate you taking the time and hanging out with me. And it's always good catching up. I will put all the links and everything in the show notes for you. remember guys, like, subscribe, share, do all the fun things, help grow the channel as much as you can. Steve, anything you want to add before we get out of here? Steve Owens: No, man, just thank you so much for having me on. I appreciate it. Love what you're doing. yeah, started listening to podcasts a little bit ago and love it, man. Keep up the good work. Trent: Thanks, man. thanks. I really, really appreciate it.