🎧 TikTok live is the new QVC
This week’s tabs: Beauty brands are bringing QVC-style shopping to TikTok Live, and creators are proving that the best brand partnerships are built on stories audiences are already invested in.
Timestamps:
💄 0:23 - Beauty brands are bringing QVC to TikTok. From Rihanna joining Fenty Beauty’s TikTok Live to brands building recurring livestream shopping shows, we’re unpacking why live shopping is gaining traction and what U.S. brands can learn from China’s multitrillion-dollar livestream commerce market.
* How Beauty Brands Can Ride the Live Shopping Wave, WWD
✨ 13:01 - The best creator…
The skinny
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