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SBP 012: The Laws of Marketing with, Dr. Nicole Hartnett
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In this week's show, we welcome Dr. Nicole Hartnett, Senior Marketing Scientist from the Ehrenberg-Bass Institute for Marketing Science. We discuss the laws of marketing, what happens to brands when you stop advertising, how to build strong brands on distinctive assets, and even spend time discussing loyalty myths. Nicole shares a lot of insights that we know you will find valuable!
Enjoy the show!
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Our Guest:
Follow Dr. Nicole Hartnett on LinkedIn: https://www.linkedin.com/in/nicole-hartnett/.
Ehrenberg-Bass Institute: https://www.marketingscience.info/…
The skinny
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