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Retail vs Commerce Media Networks: Growth, Data & AI with Danilo Tauro
Every publisher wants a bigger slice of ad revenue. In retail, that only happens if you can prove ads drive incremental sales, not just clicks.
In this conversation, I sit down with Danilo Tauro (ex–Global Director of Media, Tech & Data at Procter & Gamble; former Head of Product for Amazon Ads; ex–GM of Uber Eats Advertising; now Managing Partner at Cardigraphy AI) to unpack how retail media networks (RMNs) and commerce media networks (CMNs) really grow.
We cover:
The difference between retail media and commerce media – and why RMNs are a subset of CMNs
Where each model has the “right to…
The skinny
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