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When a $12M pipeline evaporated and forced a shift to recurring revenue — with Annie Eaton (EP 011) | Growth Under Pressure
Annie Eaton is the CEO of Futurus, an extended reality (XR/VR) company that started from an Atlanta meetup in 2014 and grew into enterprise training work with customers like Delta, Walmart, and Mars. She shares the cash-flow volatility of project-based services (including layoffs and stalled deals) and how she's building a licensing model to create more predictable recurring revenue.
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🌟 Highlights
How education-first selling and partner referrals led to enterprise customers like Delta, Walmart, and Mars
Why Annie won't celebrate a deal until the contract is signed, especially with long…
The skinny
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