Nobody Bulks Up by Accident

Build for Health with Srdjan Injac · Oct 22, 2026 · 24m

Fitness was marketed in two languages for a very long time. Men got strength, muscle, and heavy weights. Women got weight loss, toning, aerobics classes, and the little pink dumbbells. None of those activities are bad. The message underneath them was the problem: this is how women are supposed to exercise.

That message is still showing up in gym consultations. Women walk in with a goal and a fear in the same sentence. They want to be stronger and they do not want to get big. So this episode starts with how hard it actually is to add a significant amount of muscle, for anyone, and why "toned"…