How Do I Deal With Cravings and Triggers?

That Sober Guy Podcast · Apr 3, 2026 · 20m

Let me paint you a picture.

You walk into the grocery store for a normal errand… and suddenly the beer aisle lights up like a Christmas tree. You weren’t planning on drinking. You weren’t even thirsty. But out of nowhere, the craving hits.

If you’ve ever found yourself negotiating with your own brain -

"Maybe just one."

"No, don’t do it."

"Come on, you deserve it."

- then you know exactly what I’m talking about.

In this episode of That Sober Guy Podcast, we’re continuing the 4-week series from my book:

Sober Guy: How Do I? — Real Answers for Men Who Want to Quit Drinking, Lead Strong, and Win…