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LED Billboard Challenges Santa Monica Landmark | Venice Beach News
Santa Monica’s Landmarks Commission is set to debate a bold, thousand-square-foot LED billboard proposal for the Third Street Promenade — a full-motion digital display that could transform a historic landmark building. Backed by XYZ NOW LLC, the project sparks debate over blending cutting-edge tech with preserved architecture, raising questions about progress vs. preservation. The hearing on July 13th at 7 PM could decide whether this flashy, attention-grabbing installation gets the green light — and it’s a pivotal moment for how cities evolve their public spaces. Listen in comfort:Get a…
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