Episode 62 (S2:E13): Shooting the Bull with PBR CEO, Sean Gleason

Wait, What? Sportsbiz Chat with DP & McGhee · Apr 12, 2023 · 50m

The growth of bull riding as a major sports property has been nothing short of phenomenal. A lot of credit for that goes to Sean Gleason, the CEO of the Professional Bull Riders. From creating not one, but two docuseries around the sport to selling franchises to the Team Series, Sean has been among the most innovative leaders in sports. On this episode, Sean talks about PBR’s founding 30 years ago, its milestone anniversary, and the sport’s future.

DP & McGhee open the show by recapping the recently completed Masters, and of course LIV Golf works its way into the conversation. They also talk…