REPLAY: Story Farm Marketing with Marty McDonald

Farm Small Farm Smart Daily · Jul 14, 2017 · 46m

The latest trend in marketing is story marking. Telling your story in a way that unique, honest, and in a way that resonates with your target market.

But not all stories are created equal. And not all stories should be told by anyone. Because a good story told poorly is in affect a bad story.

So what makes a good story?

It's a bit like pornography; you know a good story when you hear it.

But at it's core good stories take us on a journey. They are easy to follow and resonate with us emotionally. Good stories are often concise and have a clear theme, which also makes the stories shareable…