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Latest / The Home Care CEO

Facility Contracts That Pay: How to Win Recurring Private‑Pay Work From Assisted Living Without a Sales Team

Most new home care agencies survive or stall on predictable monthly revenue. Drawing on Scott McKenzie’s direct experience and HCAB’s 531+ licensed agency launches, this episode shows how one well-structured facility contract can move an agency from fragile cashflow to predictable payroll. You’ll hear three expert voices — Daniel on the CEO strategy, Claire on the licensing and compliance guardrails (including state-specific considerations for Texas and Florida), and Sophia on the founder language that closes pilots — work through scripts, a compliance checklist, pilot pricing benchmarks, and…

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