Latest / Earn Your Leisure / Study Hall: Keys to Branding on Social Media with Dan Fleyshman

Transcript

Study Hall: Keys to Branding on Social Media with Dan Fleyshman · Earn Your Leisure

• 0:00
  Speaker 1: An illegal alien from Guatemala charged with raping a child
• 0:03
  Speaker 1: in Massachusetts. An MS thirteen gang member from Al Salvador
• 0:07
  Speaker 1: accused of murdering a Texas man of Venezuelan charged with
• 0:11
  Speaker 1: filming and selling child pornography in Michigan. These are just
• 0:15
  Speaker 1: some of the heinous migrant criminals caught because of President
• 0:19
  Speaker 1: Donald J. Trump's leadership. I'm Christy nom the United States
• 0:23
  Speaker 1: Secretary of Homeland Security. Under President Trump, attempted illegal border
• 0:28
  Speaker 1: crossings are at the lowest levels ever recorded, and over
• 0:31
  Speaker 1: one hundred thousand illegal aliens have been arrested. If you
• 0:35
  Speaker 1: are here illegally, your next you will be fined nearly
• 0:39
  Speaker 1: one thousand dollars a day, imprisoned, and deported. You will
• 0:43
  Speaker 1: never return. But if you register using our CBP home
• 0:46
  Speaker 1: app and leave now, you could be allowed to return legally.
• 0:50
  Speaker 1: Do what's right. Leave now. Under President Trump, America's laws,
• 0:55
  Speaker 1: border and families will be protected.
• 0:57
  Speaker 2: Sponsored by the United States Department of Homeland Security.
• 1:00
  Speaker 3: This is the first time that we've done open enrollment
• 1:03
  Speaker 3: in a couple of months. It's been a while for
• 1:07
  Speaker 3: anybody that's not familiar with opening roll and open enrollment.
• 1:10
  Speaker 3: We traditionally do this the last Wednesday of the month,
• 1:17
  Speaker 3: and this wasn't the last Wednesday of the month, but
• 1:20
  Speaker 3: we just kind of rescheduled a little bit. But it's
• 1:23
  Speaker 3: a window into eyl University. That was kind of the
• 1:28
  Speaker 3: whole premise of it was to kind of give people
• 1:32
  Speaker 3: an idea of what we have going on here at
• 1:36
  Speaker 3: EYL University. But you know, obviously we've been traveling, we've
• 1:40
  Speaker 3: been moving around, you've been doing a lot of stuff,
• 1:41
  Speaker 3: So we haven't actually been able to do one of
• 1:44
  Speaker 3: these on YouTube in a long period of time. But
• 1:47
  Speaker 3: I felt that, you know, now, it was a good
• 1:50
  Speaker 3: time to bring it back, and also it's perfect timing
• 1:56
  Speaker 3: with the relaunch of Eyo University, which will be talking
• 2:00
  Speaker 3: about in detail, but first one to kind of just
• 2:04
  Speaker 3: let you guys know what will be going on today
• 2:07
  Speaker 3: during this session. So we're gonna be talking about credit,
• 2:10
  Speaker 3: we're gonna be talking about business branding, and we're gonna
• 2:13
  Speaker 3: talking about real estate. We have some Esteam guests. We
• 2:16
  Speaker 3: have Dan Fleischman, we have Herman Dolfs, we have Matthew Garland,
• 2:22
  Speaker 3: and we're gonna be answering questions towards the end. We're
• 2:25
  Speaker 3: gonna you know, have Q and A so very educational
• 2:29
  Speaker 3: timely you know, webinar, I think because these are all
• 2:35
  Speaker 3: extremely important topics right now, but especially heading into twenty
• 2:40
  Speaker 3: twenty three. And this is where we're at right now,
• 2:43
  Speaker 3: so you know it's important for you guys to start
• 2:47
  Speaker 3: planning your next year because it's here pretty much.
• 2:52
  Speaker 4: Yeah, there's no time better than right now. I mean
• 2:55
  Speaker 4: it's the fourth quarter now with the first quarter is
• 2:57
  Speaker 4: how you want to set you a year on. And
• 2:59
  Speaker 4: when you got people talking about how to build business credit,
• 3:02
  Speaker 4: talking about how to build your brand from a marketing standpoint,
• 3:05
  Speaker 4: talking about real estate. I mean, these are these are
• 3:08
  Speaker 4: things that can change your life, right Like these aren't
• 3:11
  Speaker 4: this things that can change your day? This can change
• 3:12
  Speaker 4: your life, can change your family's life. And anytime you're
• 3:15
  Speaker 4: going to have people like this level of this cowboy expertise, man,
• 3:18
  Speaker 4: you got to take advantage of it. So shot everybody
• 3:20
  Speaker 4: that's in here. I see the earners of piling in.
• 3:22
  Speaker 4: Shot to everybody on the tube. This is going to
• 3:23
  Speaker 4: be one of them sessions. And I'm glad. I'm glad
• 3:25
  Speaker 4: we're back doing it. You know, I kind of miss
• 3:28
  Speaker 4: a little bit. I feel like that these these open enrollments,
• 3:30
  Speaker 4: which is jam packed with information people from the highest
• 3:33
  Speaker 4: level you know, in their in their fields. And uh,
• 3:36
  Speaker 4: tonight's no no exception. We got we got a jam
• 3:40
  Speaker 4: packed show. We might have a few surprises. We may
• 3:41
  Speaker 4: we'll see. You never know, you never know, you never
• 3:44
  Speaker 4: know who we know.
• 3:45
  Speaker 3: That's a fact. So all right, so let's get into this.
• 3:47
  Speaker 3: But first, before we start, I'll give you a rundown
• 3:50
  Speaker 3: of EYL You. Of course, if you're familiar with us,
• 3:54
  Speaker 3: you know that we do you know, the classes every week,
• 3:56
  Speaker 3: we do the financial planning calls with myself, we do
• 3:59
  Speaker 3: the book club that Troy, we do the MG the
• 4:02
  Speaker 3: mortgage Guys Home by his Blueprint, Volume one, Volume two,
• 4:05
  Speaker 3: real estate calls. But we're revamping it and we'll talk
• 4:08
  Speaker 3: about you know that a little later. But you know,
• 4:12
  Speaker 3: we see the landscape changing and we see our position
• 4:17
  Speaker 3: in leadership rising, so you know, we wanted to kind
• 4:21
  Speaker 3: of add a higher level of service, a higher level
• 4:26
  Speaker 3: of you know, curriculum, and make it more of a
• 4:30
  Speaker 3: structured organization. So we've been actually working on this for
• 4:33
  Speaker 3: six months and you know, just announced a few things
• 4:37
  Speaker 3: and we'll be announcing more things to come. But a
• 4:40
  Speaker 3: lot of exciting stuff happening. We're gonna be rolling out
• 4:43
  Speaker 3: live interactive courses, chapters across the United States and across
• 4:48
  Speaker 3: the world, like real graduations, private community events. So we
• 4:53
  Speaker 3: wanted to just double down. We already built the community,
• 4:56
  Speaker 3: but we wanted to see how we can actually take
• 4:59
  Speaker 3: it to the next level. Next level education. That's what
• 5:02
  Speaker 3: everything that we do is kind of like next level, right,
• 5:04
  Speaker 3: So it's like, Okay, we had to assess what was
• 5:07
  Speaker 3: going on and then see, okay, how can we ten
• 5:10
  Speaker 3: next this situation and make it, you know, one hundred
• 5:13
  Speaker 3: times more powerful. So we'll be announcing everything on Friday,
• 5:18
  Speaker 3: but in the meantime, you can text the word learn
• 5:22
  Speaker 3: l e a r N two four zero one two
• 5:28
  Speaker 3: three eight seven four seven nine to be added to
• 5:33
  Speaker 3: the wait list and you will get, you know, all
• 5:35
  Speaker 3: the updates and all the information once everything is announced.
• 5:38
  Speaker 3: So I'm gonna pin that in YouTube and once again
• 5:42
  Speaker 3: that is text the word learn two four zero one
• 5:48
  Speaker 3: two three eight seven four seven nine, and you will
• 5:52
  Speaker 3: be added to the wait list and you will get
• 5:54
  Speaker 3: all the updates and everything as you know, everything on rolls.
• 5:59
  Speaker 4: So I think that's one of the beautiful things right, like,
• 6:01
  Speaker 4: as we're doing this, we're realizing like we could be better,
• 6:05
  Speaker 4: and what better way to do it than show people like, yo,
• 6:08
  Speaker 4: we're going to get better. Here's how we're going to
• 6:11
  Speaker 4: do it. It's just one of those things that it's
• 6:14
  Speaker 4: happening in real time, just like everything we've done, it's
• 6:17
  Speaker 4: happened in real time. And like we've always said, like
• 6:19
  Speaker 4: anytime we do something, it's historic because it's never been
• 6:21
  Speaker 4: done before. So we built a community. Obviously, Uyo University
• 6:26
  Speaker 4: they started in twenty nineteen, in December twenty nineteen with
• 6:30
  Speaker 4: maybe like seventy people, and to see how fast it's grown,
• 6:33
  Speaker 4: it's like, great, this is great. How can we be better?
• 6:36
  Speaker 4: So we looked at the landscape and we said, all right,
• 6:39
  Speaker 4: like that piece over there, that piece is good, we
• 6:42
  Speaker 4: can add that. Let's make this the best educational experience,
• 6:46
  Speaker 4: the most expansive educational experience that is out there. And
• 6:50
  Speaker 4: so I'm so happy to show the earners and show
• 6:53
  Speaker 4: everybody what we got. Man, it's going to be a
• 6:56
  Speaker 4: historic day, historic weekend.
• 6:58
  Speaker 3: Or so probably. So so okay, let's bring Dan up
• 7:04
  Speaker 3: if we can.
• 7:05
  Speaker 4: Let's bring him up there. You go and see him
• 7:07
  Speaker 4: right there, perfect. He just raised it in made it
• 7:11
  Speaker 4: even easier.
• 7:12
  Speaker 3: Yes, Yes, very excited to have this conversation to start
• 7:16
  Speaker 3: it off. Hey, what's going on?
• 7:20
  Speaker 4: How's it going?
• 7:21
  Speaker 3: Good? Good?
• 7:22
  Speaker 5: Are just happy to be here? Really impressive to you guys,
• 7:26
  Speaker 5: been watching you for years. I'm happy to be here.
• 7:29
  Speaker 3: Appreciate that. Thank you, thank you, thank you. So if
• 7:32
  Speaker 3: anybody that is not familiar with Dan, I'll give his rundown.
• 7:37
  Speaker 3: He is the youngest founder of a publicly traded company
• 7:42
  Speaker 3: in history. Could probably just stop there.
• 7:44
  Speaker 4: Keyword history.
• 7:45
  Speaker 3: That's extremely impressive. That means like ever, that's extremely impressive.
• 7:49
  Speaker 3: Feet After licensing his apparel for nine point five million
• 7:54
  Speaker 3: dollars at the age of nineteen, he went on a
• 7:56
  Speaker 3: scale and energy drinks product into fifty five and retail stores.
• 8:01
  Speaker 3: Over the years, he's launched one of the top five
• 8:05
  Speaker 3: online poker sites globally, has thrown forty nine elevator night events,
• 8:10
  Speaker 3: co founded one hundred million Mastermind experience, spoken at over
• 8:15
  Speaker 3: two hundred and fifty business events. Angel invested in forty
• 8:19
  Speaker 3: three companies, and his agency has spent over sixty million
• 8:22
  Speaker 3: dollars with social media influencers, fashion brands, film studios, mobile apps,
• 8:28
  Speaker 3: and consumer products, and just the mastermind when it comes
• 8:32
  Speaker 3: to business, business branding and the new age of business
• 8:36
  Speaker 3: that we're in right now, when it comes to social
• 8:39
  Speaker 3: media influencers and what we're on now, YouTube, TikTok, different
• 8:44
  Speaker 3: things of that nature. Is extremely important. And Dan has
• 8:47
  Speaker 3: been a mastermind and somebody that a lot of our
• 8:50
  Speaker 3: friends have built relationships with and they all speak extremely
• 8:54
  Speaker 3: highly of him. So first and foremost, thank you for
• 8:57
  Speaker 3: joining us.
• 8:57
  Speaker 5: Appreciate it, pleasure, thanks for having me.
• 9:00
  Speaker 4: Do we miss anything.
• 9:03
  Speaker 5: My charity for the homeless, We've been doing it for
• 9:05
  Speaker 5: eleven years. We make backpacks for the homeless with one
• 9:07
  Speaker 5: hundred fifty items inside.
• 9:10
  Speaker 6: That's my real one, very important I say it this time. Yeah,
• 9:14
  Speaker 6: absolutely all right, So let's let's start this off. So
• 9:19
  Speaker 6: I would like to talk to you about, you know, branding.
• 9:21
  Speaker 6: Business branding is extremely important, but let's start off with
• 9:25
  Speaker 6: something that you know, I'm very passionate about when it
• 9:28
  Speaker 6: comes to content creation. And you know, I saw a
• 9:31
  Speaker 6: post where you talked about, you know, the best things
• 9:34
  Speaker 6: online of free.
• 9:35
  Speaker 3: Like they say the best things in life are free.
• 9:37
  Speaker 3: The best things online is free, like you can scale
• 9:39
  Speaker 3: your business and grow it organically and you really don't
• 9:43
  Speaker 3: have to have a budget. So this is extremely important conversation.
• 9:46
  Speaker 3: So can you talk about that?
• 9:48
  Speaker 5: Yep. So the hard part for most people on social
• 9:51
  Speaker 5: media is that they have these things in their mind
• 9:53
  Speaker 5: of why they can't do it, or why they don't
• 9:54
  Speaker 5: want to do it, or why it's scary, like I'm
• 9:57
  Speaker 5: not gonna do TikTok, so I gotta dance around. I
• 9:59
  Speaker 5: only do this videos. I don't dance around on TikTok,
• 10:01
  Speaker 5: and I get lots of views. You can too. They're like, oh,
• 10:04
  Speaker 5: I don't want to tweet. I don't know if anybody's
• 10:06
  Speaker 5: gonna listen. People go viral with four hundred followers and
• 10:09
  Speaker 5: get millions of views off of Twitter. Because of the
• 10:11
  Speaker 5: way the reality works on Twitter, people get like, I
• 10:14
  Speaker 5: don't want to do Facebook because I don't want to
• 10:15
  Speaker 5: see my aunts and uncle argue about politics. You don't
• 10:18
  Speaker 5: have to use it as social media. You can just
• 10:20
  Speaker 5: use it as media. You don't have to do the
• 10:22
  Speaker 5: social part if you don't want to. If you don't
• 10:23
  Speaker 5: like Facebook, don't do it. You don't like TikTok. You
• 10:25
  Speaker 5: don't have to use it for the social element, but
• 10:27
  Speaker 5: you do need to use it for media because you
• 10:29
  Speaker 5: have a personal brand, whether you like it or not.
• 10:32
  Speaker 5: Your friends from high school think about you, your coworkers
• 10:34
  Speaker 5: think about you, the people in your neighborhood think about you.
• 10:37
  Speaker 5: People interact with you, and they think about you, and
• 10:39
  Speaker 5: you have a personal brand. It's up to you to
• 10:40
  Speaker 5: decide if you're going to tell your story or let
• 10:42
  Speaker 5: them gossip and have rumors and think about you without
• 10:45
  Speaker 5: you telling your story. And so for me, the reason
• 10:47
  Speaker 5: that I'm so passionate about social media is that I've
• 10:50
  Speaker 5: watched it change so many people's lives, and I watched
• 10:52
  Speaker 5: people make money, make careers, make babies, like a lot
• 10:55
  Speaker 5: of things happen when you create social media content and
• 10:59
  Speaker 5: it's free. Facebook, Instagram, Twitter, LinkedIn, Snapchat, TikTok, YouTube, every
• 11:03
  Speaker 5: single one of those platforms is free. So there's no
• 11:05
  Speaker 5: excuse about the budget part because it's free. You already
• 11:08
  Speaker 5: have a fancy phone because you're watching right now on
• 11:10
  Speaker 5: a laptop or an iPhone or an Android, so you
• 11:13
  Speaker 5: already have a really fancy phone and really fancy camera.
• 11:15
  Speaker 5: So everything that you need to make social media is
• 11:17
  Speaker 5: completely free.
• 11:20
  Speaker 4: That's important. Can you talk about the importance of where
• 11:23
  Speaker 4: you're placing the content. I know you said that. You
• 11:26
  Speaker 4: know I'd rather have two thousand hits on LinkedIn rather
• 11:30
  Speaker 4: than twenty thousand views on Instagram. Having the importance of
• 11:33
  Speaker 4: where you're placing the content and the value add of
• 11:35
  Speaker 4: each one of those yep.
• 11:37
  Speaker 5: So depending on your career, passion, or hobby, there's going
• 11:40
  Speaker 5: to be different platforms for you. LinkedIn is very very
• 11:43
  Speaker 5: business focused, which is why it's the best platform when
• 11:46
  Speaker 5: you're trying to be a real estate agent, an investor,
• 11:49
  Speaker 5: and accountant, you're looking for a job, you're trying to
• 11:51
  Speaker 5: hire people. LinkedIn is the best platform for that. But
• 11:54
  Speaker 5: at night might not be the platform you make your
• 11:56
  Speaker 5: content for. Most people make their content for Instagram or facepook.
• 12:01
  Speaker 5: What you can do is then repurpose that exact same
• 12:03
  Speaker 5: content on LinkedIn, on TikTok, on Facebook, et cetera. So
• 12:07
  Speaker 5: you're gonna make your content for a platform that you're
• 12:09
  Speaker 5: comfortable with, which is usually Instagram or Facebook, and then
• 12:12
  Speaker 5: repurpose that exact same content on the other platforms. What
• 12:16
  Speaker 5: you're not gonna do is don't post about your dogs
• 12:18
  Speaker 5: on LinkedIn. You're not gonna post about kids on LinkedIn.
• 12:21
  Speaker 5: That's more for Facebook, Instagram, and TikTok and Twitter. LinkedIn
• 12:24
  Speaker 5: is going to be very business career focus. But all
• 12:27
  Speaker 5: the other platforms, Facebook, Instagram, and TikTok, you can post
• 12:30
  Speaker 5: the exact same content on all those platforms and then
• 12:32
  Speaker 5: use your business content on LinkedIn.
• 12:36
  Speaker 3: So I want to talk about, you know, building relationships.
• 12:41
  Speaker 3: I know you worked with the Kardashians, right, yep. So
• 12:46
  Speaker 3: how did that go? What's the story behind that?
• 12:48
  Speaker 5: So that started back in the Fashion Nova days, when
• 12:50
  Speaker 5: fashion was first getting started. I was driving to Kylie's
• 12:54
  Speaker 5: house and driving to Kim's house and dropping off dresses
• 12:56
  Speaker 5: and cashiers, check or wire transfer, whatever it was back then,
• 13:01
  Speaker 5: to do posts. And then fifty I was doing their campaigns.
• 13:04
  Speaker 5: They were spending six figures a month with me, sometimes
• 13:06
  Speaker 5: millions dollars a month with me.
• 13:07
  Speaker 4: Same thing.
• 13:08
  Speaker 5: I go over to Kylie's house, go over to Kim's house,
• 13:10
  Speaker 5: drop off fifty, explain what I wanted for the posts,
• 13:13
  Speaker 5: and from there I was doing Black China, Scott, Disick,
• 13:16
  Speaker 5: amber Rose, all the different characters on social media. When
• 13:19
  Speaker 5: it was first getting started. You know, they only had
• 13:22
  Speaker 5: five hundred thousand fowers than a million, than two million,
• 13:24
  Speaker 5: ten million. They didn't have hundreds of millions of followers
• 13:26
  Speaker 5: like now, and so watching the evolution of it has
• 13:29
  Speaker 5: been fascinating to see the fashion of as the fifties
• 13:32
  Speaker 5: pretty little thing, all these different brands that have scaled
• 13:35
  Speaker 5: from social media, but it all really started back in
• 13:37
  Speaker 5: the fashion of the fifteen days.
• 13:40
  Speaker 3: Okay, so my follow up question for that is, but
• 13:43
  Speaker 3: people that's looking to work with influencers, now, what advice
• 13:46
  Speaker 3: would you give them to, you know, start working, like
• 13:50
  Speaker 3: if they have a clothing brand or if they are
• 13:52
  Speaker 3: a trainer, what advice would you give people that's looking
• 13:54
  Speaker 3: to work with influencers.
• 13:55
  Speaker 5: Absolutely, it's never been easier to get connected with an
• 13:58
  Speaker 5: influencer because you can just slide their dms, they have
• 14:01
  Speaker 5: their email addresses and most of the time in their bios,
• 14:03
  Speaker 5: and you can also go to platforms where they're not
• 14:06
  Speaker 5: as big. So let's say they're on Instagram and they
• 14:08
  Speaker 5: got three million followers, they might not see your DMS,
• 14:11
  Speaker 5: But on Facebook or Twitter or LinkedIn, they might only
• 14:14
  Speaker 5: have four thousand followers or fifty thousan followers, one hundred
• 14:16
  Speaker 5: thousand followers, et cetera. So it's easier to connect with
• 14:19
  Speaker 5: them not on their main platform by dming or emailing
• 14:21
  Speaker 5: them on a different platform. Also, be really clear with
• 14:25
  Speaker 5: what you want to offer. So if you're saying I
• 14:27
  Speaker 5: want to give you free clothes, or I want to
• 14:28
  Speaker 5: pay you two hundred bucks or five hundred bucks or
• 14:30
  Speaker 5: a thousand bucks or whatever you want to pay for
• 14:32
  Speaker 5: the posts, make that clear in the first five words
• 14:35
  Speaker 5: of your message so that they open up your message.
• 14:37
  Speaker 5: This is really important. Don't say Hi, how are you doing,
• 14:40
  Speaker 5: and then say I want to pay you five hundred bucks,
• 14:42
  Speaker 5: because what will happen is if I'm Amber Rose or
• 14:45
  Speaker 5: I'm Taiga and I'm looking at your DM that came in,
• 14:49
  Speaker 5: I'm going to see, Hi, how are you doing. I've
• 14:50
  Speaker 5: got thousands of those, so I'm not even going to
• 14:52
  Speaker 5: open it if I'm the influencer. Does that make sense?
• 14:54
  Speaker 5: So it's important in the very first few words to
• 14:56
  Speaker 5: say paid posts, free clothes. Start off with exactly what
• 15:00
  Speaker 5: you want to offer in the first five words so
• 15:02
  Speaker 5: that they can see it.
• 15:04
  Speaker 4: Yeah, that makes perfect sense. That happens a lot if
• 15:07
  Speaker 4: I look at my dms and somebody says, hey, mister millions,
• 15:10
  Speaker 4: I'm always looking because I feel like there's a student
• 15:12
  Speaker 4: from my past that's reaching out to me. So that's
• 15:14
  Speaker 4: very important. I want to talk about the consistency right
• 15:17
  Speaker 4: as your network and you're gaining obviously clients, you have
• 15:22
  Speaker 4: to be consistent with what you're putting up at. What's
• 15:23
  Speaker 4: the strategic plan that you have or does it change
• 15:26
  Speaker 4: based on clients' needs? Yep.
• 15:29
  Speaker 5: So what's interesting for our agency? For example, we paid
• 15:33
  Speaker 5: three five hundred influencers just this year, so thirty five
• 15:36
  Speaker 5: hundred separate w NI influencers. And if you understand influencers,
• 15:40
  Speaker 5: that's like chasing cats, like to try to get them
• 15:42
  Speaker 5: to fill out a W nine form. It's not easy
• 15:43
  Speaker 5: in the influencer space. That happened because of the consistencies.
• 15:47
  Speaker 5: For the last nine years, I have no long term contracts.
• 15:50
  Speaker 5: I do all the TV shows for BT for the
• 15:52
  Speaker 5: last four years. I do everything for Oracle for the
• 15:55
  Speaker 5: last five years. All my clients are four years, five years,
• 15:57
  Speaker 5: six years, nine years, et cetera. From consistency, not from
• 16:00
  Speaker 5: them being locked into contracts. I don't even have a
• 16:02
  Speaker 5: lunch term contract. The way I do it is everything
• 16:06
  Speaker 5: I say, I underpromise and I over deliver. And by
• 16:09
  Speaker 5: doing that, even if it's just a little bit If
• 16:12
  Speaker 5: I do that, the clients are gonna reorder over and
• 16:14
  Speaker 5: over and over. And that's what my whole life's been like,
• 16:16
  Speaker 5: is that I always say, hey, you know what, we're
• 16:18
  Speaker 5: gonna get you one million views. If we get them
• 16:21
  Speaker 5: one point nine million, what's gonna happen. They're gonna reorder, right.
• 16:24
  Speaker 5: But what if I over exaggerate and say, you know what,
• 16:26
  Speaker 5: I'm gonna get you two point five million views and
• 16:29
  Speaker 5: then I get them one point nine I'm a failure, right,
• 16:31
  Speaker 5: They're gonna fire me. And so I always underestimate what
• 16:34
  Speaker 5: I'm gonna do for them and don't ever say, like,
• 16:37
  Speaker 5: I'm gonna get you fifty posts and then get them
• 16:40
  Speaker 5: forty five. They'll hate me. If I say I'm gonna
• 16:42
  Speaker 5: get you thirty posts and get you in forty five,
• 16:44
  Speaker 5: I fifty percent over delivered. And so I'm not gonna
• 16:47
  Speaker 5: lose a client by saying something that's a realistic number
• 16:50
  Speaker 5: and then overperforming. A lot of times people say I'm
• 16:52
  Speaker 5: gonna get you one hundred different posts and I'm gonna
• 16:55
  Speaker 5: get you one hundred million views. Why would you You
• 16:57
  Speaker 5: don't have to do that, you don't have to exaggerate.
• 17:00
  Speaker 5: I'm really big on underpromising and over delivering.
• 17:04
  Speaker 3: Yeah, that's extremely important. And I learned that, you know,
• 17:06
  Speaker 3: I used to be in financial services, and it's like
• 17:09
  Speaker 3: as an advisor, like you might tell somebody, you know,
• 17:13
  Speaker 3: you can expect a six percent rate of return over
• 17:15
  Speaker 3: the course of a couple of years, and then if
• 17:17
  Speaker 3: they get a twelve percent rate of return, then they're
• 17:20
  Speaker 3: looking at you like, you know, you're a hero. But
• 17:23
  Speaker 3: if you told them that you're going to get an
• 17:25
  Speaker 3: eighteen percent rate of return, even if they get fifteen
• 17:27
  Speaker 3: percent rate of return, which actually leads the market, they're
• 17:30
  Speaker 3: disappointed because the expectations that you set early on were
• 17:34
  Speaker 3: too high. That's an extremely valuable lesson. You have to
• 17:37
  Speaker 3: know how to set not even realistic expectations, a little lower, yeah,
• 17:42
  Speaker 3: than realistic expectations, so you can over deliver and now
• 17:46
  Speaker 3: psychologically you look like a champion as opposed to somebody
• 17:50
  Speaker 3: that didn't hit the benchmark in.
• 17:52
  Speaker 5: All aspects of life. Imagine you tell your wife, I'm
• 17:54
  Speaker 5: gonna be home at nine o'clock and you get there
• 17:55
  Speaker 5: at nine to twenty five. You're in trouble, right, you
• 17:57
  Speaker 5: say I'm gonna get there at ten o'clock. Get their
• 17:59
  Speaker 5: nine twenty five. You're here out.
• 18:02
  Speaker 4: I missed you so much, honey, I came home early.
• 18:06
  Speaker 3: I want to I want to talk about branching out right.
• 18:10
  Speaker 3: So it's like you have multiple streams of income. And
• 18:13
  Speaker 3: this is something that a lot of entrepreneurs struggle with
• 18:15
  Speaker 3: as well, where they always hear that they're saying you
• 18:18
  Speaker 3: need seven streams of income, and I always say, like,
• 18:20
  Speaker 3: it's not necessarily that you need seven stream seven different
• 18:23
  Speaker 3: businesses or seven different jobs. You just need to perfect
• 18:26
  Speaker 3: one thing really well and then you'll have spin offs
• 18:29
  Speaker 3: off of that one thing. So like a restaurant, right,
• 18:33
  Speaker 3: Like a restaurant owner can now you know, write a cookbook.
• 18:37
  Speaker 3: A restaurant owner can now you know, be a private chef,
• 18:41
  Speaker 3: they can coach, they can consult other restaurants. So you
• 18:44
  Speaker 3: can create a whole ecosystem of revenue streams based off
• 18:48
  Speaker 3: of one level of expertise. So how have you been
• 18:50
  Speaker 3: able to to kind of, you know, diversify your business
• 18:54
  Speaker 3: model by doing multiple different things off of your core
• 18:57
  Speaker 3: principle of business.
• 19:00
  Speaker 5: So my core businesses Elevator Studios, that's my social media agency.
• 19:03
  Speaker 5: I've done it for niney years. I'm gonna do it
• 19:04
  Speaker 5: for many many years. I'm never going to sell it
• 19:06
  Speaker 5: because you can't sell agency. You only get a one
• 19:08
  Speaker 5: x multiple yearsly on agencies. So I'm never going to
• 19:10
  Speaker 5: exit my agency. I use it for leverage to do
• 19:13
  Speaker 5: exactly what you just said. I now have Elevator Rolling Fund,
• 19:16
  Speaker 5: which is my hedge fund. I have Elevator Syndicate, which
• 19:19
  Speaker 5: is eight hundred and forty six investors in my syndicate group,
• 19:21
  Speaker 5: so I get twenty percent of fees when I invest
• 19:23
  Speaker 5: into deals. We did forty one million dollars in investments
• 19:26
  Speaker 5: just this year. So I'm using my social media agency
• 19:29
  Speaker 5: as my leverage point to pay influencers to build the brand,
• 19:32
  Speaker 5: get connections with brands. Relationships make influencers happy because I'm
• 19:36
  Speaker 5: paying them for stuff. And then when I invest in
• 19:38
  Speaker 5: the companies, I now have favors, right because I in
• 19:41
  Speaker 5: mess in this company, I say, hey, I made you
• 19:43
  Speaker 5: one hundred grand the last four months on social media.
• 19:45
  Speaker 5: Will you post about this drink or this food, or
• 19:48
  Speaker 5: this skateboard or this brand or this bike or this
• 19:50
  Speaker 5: restaurant whatever, And they're happy to do it because I've
• 19:52
  Speaker 5: helped make them money. And so I use my core
• 19:54
  Speaker 5: business exactly like you said. And then I branch out
• 19:57
  Speaker 5: where I'm speaking at events. I throw Elevator Nights, which
• 19:59
  Speaker 5: is my fe event. I don't make money from that,
• 20:01
  Speaker 5: but it's my free event that I bring in three
• 20:04
  Speaker 5: hundred and one thousand guests at each event. But all
• 20:06
  Speaker 5: these things build relationship, some of them build income, but
• 20:09
  Speaker 5: all of it comes from the stem of this is
• 20:11
  Speaker 5: my core business. I do social media posts. I've done
• 20:13
  Speaker 5: one hundred and ten thousand paint posts. That's my day job.
• 20:15
  Speaker 4: That's my core earners, What's up? You ever walk into
• 20:19
  Speaker 4: a small business and everything just works like the checkout
• 20:22
  Speaker 4: is fast, the receipts are digital, tipping is a breeze,
• 20:26
  Speaker 4: and you're out the door before the line even builds
• 20:28
  Speaker 4: Odds are they're using Square. We love supporting businesses that
• 20:33
  Speaker 4: run on Square because it just feels seamless. Whether it's
• 20:35
  Speaker 4: a local coffee shop, a vendor at a pop up market,
• 20:39
  Speaker 4: or even one of our merch partners. Square makes it
• 20:42
  Speaker 4: easy for them to take payments, manage inventory, and run
• 20:45
  Speaker 4: their business with confidence, all from one simple system. If
• 20:49
  Speaker 4: you're a business owner or even just thinking about launching
• 20:52
  Speaker 4: something soon, Square is hands down one of the best
• 20:55
  Speaker 4: tools out there to help you start, run and grow.
• 20:58
  Speaker 4: It's not just about payment, It's about giving you time
• 21:02
  Speaker 4: back so you can focus on what matters most Ready.
• 21:04
  Speaker 4: To see how Square can transform your business, visit Square
• 21:08
  Speaker 4: dot com backslash, go backslash eyl to learn more that
• 21:13
  Speaker 4: Square dot Com backslash, go backslash eyl. Don't wait, don't hesitate,
• 21:18
  Speaker 4: Let Square handle the back end so you can keep
• 21:21
  Speaker 4: pushing your vision forward. This episode is brought to you
• 21:27
  Speaker 4: by P and C Bank. A lot of people think
• 21:29
  Speaker 4: podcasts about work are boring, and sure they definitely can be,
• 21:33
  Speaker 4: but understanding a professionals routine shows us how they achieve
• 21:37
  Speaker 4: their success little by little, day after day. It's like
• 21:41
  Speaker 4: banking with P and C Bank. It might seem boring
• 21:44
  Speaker 4: to save, plan and make calculated decisions with your bank,
• 21:47
  Speaker 4: but keeping your money boring is what helps you live
• 21:50
  Speaker 4: or more happily fulfilled life. P and C Bank, Brilliantly
• 21:54
  Speaker 4: Boring since eighteen sixty five, Brilliantly Boring since eighteen sixty
• 21:58
  Speaker 4: five is a service market of the P and C
• 22:00
  Speaker 4: Financial Service Group, Inc. P and C Bank National Association
• 22:05
  Speaker 4: Member a FDIC.
• 22:07
  Speaker 1: An illegal alien from Guatemala charged with raping a child
• 22:11
  Speaker 1: in Massachusetts. An MS thirteen gang member from Al Salvador
• 22:15
  Speaker 1: accused of murdering a Texas man of Venezuelan charged with
• 22:19
  Speaker 1: filming and selling child pornography in Michigan. These are just
• 22:23
  Speaker 1: some of the heinous migrant criminals caught because of President
• 22:27
  Speaker 1: Donald J. Trump's leadership. I'm Christy Noman, the United States
• 22:31
  Speaker 1: Secretary of Homeland Security. Under President Trump, attempted illegal border
• 22:35
  Speaker 1: crossings are at the lowest levels ever recorded, and over
• 22:39
  Speaker 1: one hundred thousand illegal aliens.
• 22:41
  Speaker 2: Have been arrested.
• 22:42
  Speaker 1: If you are here illegally, your next you will be
• 22:46
  Speaker 1: fined nearly one thousand dollars a day, imprisoned, and deported.
• 22:50
  Speaker 1: You will never return. But if you register using our
• 22:53
  Speaker 1: CBP home app and leave now, you could be allowed
• 22:56
  Speaker 1: to return legally. Do what's right. Leave now. Under President Trump,
• 23:02
  Speaker 1: America's laws, border and families will be protected.
• 23:05
  Speaker 2: Sponsored by the United States Department of Homeland Security for.
• 23:08
  Speaker 5: Business, and then all the other things are tacked on
• 23:10
  Speaker 5: under the exact same name too. It's all elevator.
• 23:12
  Speaker 4: Just like you said, there was a lot inside of day,
• 23:16
  Speaker 4: and I'm glad you brought up the word the syndicated
• 23:18
  Speaker 4: investing because I was watching the clip on it. I'm like,
• 23:21
  Speaker 4: that's pretty interesting. Can you break down exactly syndicate investing?
• 23:26
  Speaker 4: And I guess angel investment because I feel like maybe
• 23:28
  Speaker 4: our audience is familiar with the angel side of it,
• 23:30
  Speaker 4: but you spoke about syndicate. Can you break that down? Yep.
• 23:34
  Speaker 5: So as an Angel investor, that's you as an individual.
• 23:36
  Speaker 5: So I've done forty three. Angel investments average one hundred
• 23:39
  Speaker 5: thousand to five hundred thousand per check. Most Angel investments
• 23:42
  Speaker 5: range from a twenty five thousand, which is kind of
• 23:44
  Speaker 5: the average check, to one hundred thousand. Even the really
• 23:47
  Speaker 5: really wealthy guys are doing twenty five k to one
• 23:48
  Speaker 5: hundred k, and then when they get into it deeper,
• 23:51
  Speaker 5: they'll start to do two fifty five hundred, et cetera.
• 23:53
  Speaker 5: If they're really behind a brand, if they're really behind
• 23:55
  Speaker 5: the business. On the syndicate side, the eight hundred and
• 23:58
  Speaker 5: forty six investors that are there, that's where I'm able
• 24:01
  Speaker 5: to do a zoom call like this and say, Hey,
• 24:03
  Speaker 5: I'm raising money for let's call it ever Bowl, which
• 24:06
  Speaker 5: is an asie bowl chain. I'm raising money for Ever Bowl.
• 24:09
  Speaker 5: I'm investing five hundred thousand, my friends investing one hundred thousand,
• 24:12
  Speaker 5: this person investing two hundred thousand. So collectively, me and
• 24:15
  Speaker 5: four friends we're putting in a million bucks. We're raising
• 24:17
  Speaker 5: four million dollars more. Now the syndicate members can make
• 24:20
  Speaker 5: a decisions bluely optional if they want to invest. They
• 24:23
  Speaker 5: can say I'll do twenty five K, I'll do fifty K,
• 24:26
  Speaker 5: I'll do one hundred K, and they can text your
• 24:27
  Speaker 5: emails saying that they're going to invest as a group.
• 24:30
  Speaker 5: Now those forty two people come in. We've raised the
• 24:34
  Speaker 5: four million dollars plus the million dollars that me and
• 24:36
  Speaker 5: my friends are contributing, So now we have five million
• 24:38
  Speaker 5: dollars to give to the company. Ever bowl in this example,
• 24:42
  Speaker 5: we then give the five million dollars to the company.
• 24:45
  Speaker 5: The founders were happy because they're getting one check. All
• 24:48
  Speaker 5: of the people in the syndicate group have to wire
• 24:50
  Speaker 5: to me at Elevator Syndicate, and then I wire one
• 24:53
  Speaker 5: check to the company, which is important because the company
• 24:55
  Speaker 5: doesn't have to deal with forty seven different people. They
• 24:57
  Speaker 5: just deal with me. They have optional to inter interact
• 25:01
  Speaker 5: with them because they're strategic investors. But they don't have to.
• 25:04
  Speaker 5: So syndication deals are really powerful in that fashion for
• 25:07
  Speaker 5: an entrepreneur because you can collectively raise a bunch of
• 25:09
  Speaker 5: money in smaller twenty five k, fifty k, hundred k
• 25:12
  Speaker 5: checks for the company. Now the syndicate in our in
• 25:15
  Speaker 5: our situation, there is a twenty percent carry, so some
• 25:19
  Speaker 5: people take a two and twenty. It was like a
• 25:21
  Speaker 5: normal hedge fund where you'd take two percent of the
• 25:23
  Speaker 5: money raised, so five million in that example, normally we
• 25:26
  Speaker 5: take two percent. We don't take that, and then twenty
• 25:28
  Speaker 5: percent and not say you shouldn't. In case you do
• 25:30
  Speaker 5: a syndicate, you can and should take the two percent,
• 25:33
  Speaker 5: and then the twenty percent carry is when that company sells.
• 25:36
  Speaker 5: So let's say we put in five million at a
• 25:38
  Speaker 5: fifteen million valuation and we own a third of the
• 25:39
  Speaker 5: business in that example, later that company that was worth
• 25:42
  Speaker 5: fifteen million sells for sixty The syndicate investors get their
• 25:47
  Speaker 5: money back at the fifteen million valuation, and then out
• 25:49
  Speaker 5: of the forty five million, we then get twenty percent
• 25:53
  Speaker 5: of their profits. So we don't get any money from
• 25:55
  Speaker 5: what they put in, but we get twenty percent above.
• 25:57
  Speaker 5: So let's say you put in one hundred thousand and
• 25:59
  Speaker 5: you got back for hundred thousand. We would get twenty
• 26:01
  Speaker 5: percent with a three hundred thousand profit as a syndicate group.
• 26:04
  Speaker 5: And you guys can replicate this for business. People can
• 26:08
  Speaker 5: do it for real estate as well. It's a different model.
• 26:10
  Speaker 5: You can't use angelists. Angelists is what we use. That's
• 26:13
  Speaker 5: the biggest platform the world. It's very inexpensive to use
• 26:16
  Speaker 5: it if anybody wants to do a syndicate, but we
• 26:18
  Speaker 5: use angelists. You cannot do that for real estate, but
• 26:20
  Speaker 5: you can do syndication deals for real estate. It's a
• 26:22
  Speaker 5: really powerful way to raise capital and smaller checks for
• 26:26
  Speaker 5: one big deal.
• 26:29
  Speaker 3: So you're in the business, you say you put up
• 26:32
  Speaker 3: hundreds of thousands of the posts, right, what Okay, this
• 26:37
  Speaker 3: is the million dollar question. What is the secret formula
• 26:40
  Speaker 3: for having post work?
• 26:42
  Speaker 4: Like?
• 26:43
  Speaker 3: What works and what does not work?
• 26:46
  Speaker 5: So it's interesting is I've handwritten almost all the captions.
• 26:49
  Speaker 5: Out of one hundred and ten thousand posts, We've done
• 26:51
  Speaker 5: almost every caption I've written. And the basic things are
• 26:55
  Speaker 5: the human eye the brain. When we're scrolling through social
• 26:59
  Speaker 5: media and we see something that we like that gets
• 27:01
  Speaker 5: us a serotonin, we see the visual thing that photo
• 27:04
  Speaker 5: or video. Let's say Kylie Jenner is holding up glow
• 27:07
  Speaker 5: water last week, right visually you see her holding up
• 27:10
  Speaker 5: glow water. The caption has to be easily readable. If
• 27:14
  Speaker 5: the caption would have said I'm Kylie, I love glow water,
• 27:18
  Speaker 5: thank you, and shout out to this photographer, this location,
• 27:21
  Speaker 5: this makeup artist, this hairstylus, the human eye would see
• 27:24
  Speaker 5: too many things and too many tags, and we wouldn't
• 27:26
  Speaker 5: think about glow water and we wouldn't click on it
• 27:28
  Speaker 5: because there's too much action happening. If it says I
• 27:31
  Speaker 5: love a glow water, now, us as consumers and followers
• 27:34
  Speaker 5: know what to do. Right If they she says I
• 27:37
  Speaker 5: love Fashionova or thank you to fit Te, et cetera,
• 27:40
  Speaker 5: the human eye knows what to do because there's only
• 27:42
  Speaker 5: three to eight words of what to click on. If
• 27:45
  Speaker 5: it starts to be not a sentence, the human eye
• 27:48
  Speaker 5: will skip through it. When you give us too many options,
• 27:50
  Speaker 5: we choose none. And so it's really important when you
• 27:53
  Speaker 5: do shoutouts, when you do influencer campaigns, make the caption
• 27:56
  Speaker 5: really easy to read. Ideally, it's like four to fifteen
• 27:59
  Speaker 5: words and it's not like a speech. It's not tagging
• 28:03
  Speaker 5: multiple things. There's no extra hashtags. Just think about what
• 28:06
  Speaker 5: the human eye could see. And think about for yourself
• 28:08
  Speaker 5: when you're scrolling through, what do you want to look at?
• 28:10
  Speaker 5: If you see something with five tags in it, you're
• 28:12
  Speaker 5: not going to click any of them because there's too
• 28:14
  Speaker 5: much noise.
• 28:15
  Speaker 3: So you said how many words max?
• 28:19
  Speaker 5: You want four to fifteen so that way it doesn't
• 28:21
  Speaker 5: go more than three sentences. On Instagram, for example, you
• 28:24
  Speaker 5: don't want to go more than three sentences because then
• 28:26
  Speaker 5: it becomes under the fold. Under the fold means they
• 28:29
  Speaker 5: have to click it to be able to see the
• 28:30
  Speaker 5: rest of the words. You don't want to be able
• 28:32
  Speaker 5: to have. You don't want them to have to click it.
• 28:35
  Speaker 4: How often are you updating you know the changes that
• 28:38
  Speaker 4: happening on social media? Right? Because that makes sense and
• 28:42
  Speaker 4: it sounds like, yeah, we could do that, but then
• 28:44
  Speaker 4: there's an algorithm that catches us and then people don't
• 28:47
  Speaker 4: see what we're posting. How do you combat that?
• 28:50
  Speaker 5: So the hard part with the algorithm it changes every day,
• 28:52
  Speaker 5: not every week, not every month. We just don't notice
• 28:54
  Speaker 5: all the little changes that happen as they're testing and
• 28:57
  Speaker 5: they're testing for different segments different audiences, different countries, different cities, etc.
• 29:02
  Speaker 5: So there's a lot of changes happening. The main thing
• 29:04
  Speaker 5: to keep in mind is if you want people to
• 29:05
  Speaker 5: see your content is keep your photos and videos for
• 29:10
  Speaker 5: the people that are watching, not for yourself. If you
• 29:14
  Speaker 5: make shareable content and people engage with it, whether you
• 29:16
  Speaker 5: show them something interesting, make them laugh, or teach them something.
• 29:20
  Speaker 5: If you do one of those three things. If you
• 29:22
  Speaker 5: teach them something, they will share it. If they share it,
• 29:24
  Speaker 5: Instagram knows ding you're doing something good because someone forwarded
• 29:28
  Speaker 5: your posts. If they see that people are liking it, Ding,
• 29:31
  Speaker 5: they see that people like it, now, they're going to
• 29:33
  Speaker 5: show it to some more people. If you made them
• 29:35
  Speaker 5: laugh and they're tagging their friends ding see it. You
• 29:38
  Speaker 5: have to make people want to engage. The way you
• 29:40
  Speaker 5: do it is make the content for the people. That
• 29:42
  Speaker 5: part will never change. The algorithm will always reward engagement
• 29:46
  Speaker 5: on the posts, and the way to get engagement is
• 29:48
  Speaker 5: to make it for the people watching, not for yourself.
• 29:53
  Speaker 3: So how do you feel about videos? How long should
• 29:57
  Speaker 3: a video? Because now every videos are real, even if
• 30:00
  Speaker 3: it's four minutes, it's still a real And we know
• 30:03
  Speaker 3: that reels performed better than just regular videos. How long
• 30:09
  Speaker 3: should a video be?
• 30:12
  Speaker 5: So for the most part, I don't do any videos
• 30:14
  Speaker 5: on over fifty nine seconds. We live in a very
• 30:17
  Speaker 5: add society, and TikTok has made it even faster. You know,
• 30:21
  Speaker 5: Vine first made it really fast at six seconds. Instagram
• 30:24
  Speaker 5: was fifteen seconds and then finally became sixty and then
• 30:26
  Speaker 5: they made IGTV. But IGTV is the proof that people
• 30:29
  Speaker 5: are not watching long form content on Instagram because IGTV
• 30:33
  Speaker 5: is not here, So people are not going through that
• 30:36
  Speaker 5: platform to watch long form content. They are there for
• 30:39
  Speaker 5: short form content. Same thing with ig stories. You want
• 30:42
  Speaker 5: to keep your clips under fifteen clips because if you
• 30:45
  Speaker 5: have forty five clips, we're going to skip all of
• 30:47
  Speaker 5: them because we're not in that time. We're not there
• 30:50
  Speaker 5: in our mindset when we're looking ig stories, we want
• 30:53
  Speaker 5: to be fast, and so when someone's enjoying Instagram, you
• 30:56
  Speaker 5: want to keep those videos to under a minute for
• 30:58
  Speaker 5: the most part, unless you need it zep dive nless
• 31:00
  Speaker 5: you need to go down the rabbit hole. On YouTube,
• 31:02
  Speaker 5: it's the opposite. Unless you're doing a YouTube short, you
• 31:05
  Speaker 5: want to make four minute, twelve minute, twenty minute videos
• 31:08
  Speaker 5: because that's where people are going for long form content.
• 31:11
  Speaker 5: YouTube is like TV to people, so they'll watch them
• 31:13
  Speaker 5: from content. But for the most part, just keep in
• 31:16
  Speaker 5: mind what you would watch if you're on Instagram, you're
• 31:18
  Speaker 5: on Twitter, you're on Facebook. Under sixty seconds is what
• 31:21
  Speaker 5: I do for all my videos because I want it,
• 31:23
  Speaker 5: and all my ads. I don't do any ads over
• 31:24
  Speaker 5: fifty nine seconds. Never, It's never happened. Never will you
• 31:28
  Speaker 5: want people to be able to consume that content in
• 31:31
  Speaker 5: a short in a short form fashion unless you're on YouTube.
• 31:35
  Speaker 4: So, when you have obviously high profile clients, is there
• 31:40
  Speaker 4: a specific peak time that you ideally that you like
• 31:44
  Speaker 4: to post in how consistently, how consistently and how many
• 31:47
  Speaker 4: times or how often do you suggest people post yep
• 31:51
  Speaker 4: on a daily basis?
• 31:52
  Speaker 5: So the main thing to keep in mind is it's
• 31:55
  Speaker 5: kind of like if a tree falls in the forest
• 31:56
  Speaker 5: and no one's around. The main thing to do is
• 31:58
  Speaker 5: post when people are awake. I often see people posting
• 32:01
  Speaker 5: at three am and midnight, et cetera, and then they're
• 32:04
  Speaker 5: on the West coast and now it's three hours later
• 32:06
  Speaker 5: on the East coast. If people are awake, they cannot
• 32:09
  Speaker 5: engage with their content and they are unlikely to see
• 32:11
  Speaker 5: it the next day, because if your post doesn't do well,
• 32:14
  Speaker 5: Instagram or the other platforms are not going to show
• 32:16
  Speaker 5: it to them, and so then it's like a double
• 32:18
  Speaker 5: whammy against you. So the main trick is post when
• 32:20
  Speaker 5: people are awake first. Second, when you start to get granular.
• 32:24
  Speaker 5: Eight and nine in the morning is always going to
• 32:26
  Speaker 5: be the best because that's when people are first getting up,
• 32:29
  Speaker 5: going to work, first getting to school, or they're at work,
• 32:32
  Speaker 5: and the first thing they do is check their phone.
• 32:34
  Speaker 5: And so a lot of the things I talk about
• 32:36
  Speaker 5: are just real life common sense. The same way you
• 32:38
  Speaker 5: read a caption, the same way human behavior is if
• 32:40
  Speaker 5: my eye can't see it, or I'm on my way
• 32:42
  Speaker 5: to work, that's the times that I'm looking at content.
• 32:45
  Speaker 5: The next part is at five pm. Five pm to
• 32:48
  Speaker 5: six pm is when people are leaving work, leaving school,
• 32:51
  Speaker 5: just getting home. During that time, it can also now breathe.
• 32:56
  Speaker 5: Breathing means the post is getting some engagement, and it
• 32:59
  Speaker 5: can breathe because the platform is showing to more people.
• 33:01
  Speaker 5: And so if you post at five to six pm
• 33:03
  Speaker 5: and people are starting to trickle home again, one of
• 33:05
  Speaker 5: the first things they do is they open up their
• 33:08
  Speaker 5: phones to look at social media, So eight to nine
• 33:10
  Speaker 5: in the morning when they first get to school or work,
• 33:12
  Speaker 5: five to six pm when they're first leaving all of
• 33:14
  Speaker 5: my posts. For paid posts, I'm requesting an eight am
• 33:18
  Speaker 5: post or a nine am post, depending on what city
• 33:20
  Speaker 5: they're in, or a five or six pm posts depending
• 33:22
  Speaker 5: on what city are Then Monday through Friday, the weekends
• 33:25
  Speaker 5: are much different because there is no driving to work,
• 33:27
  Speaker 5: there is no getting home from school, et cetera. So
• 33:30
  Speaker 5: the weekends are mostly just posting any time between eight
• 33:32
  Speaker 5: am and six pm. It could be eleven, one three.
• 33:36
  Speaker 5: There's no formula to the weekends because sometimes there's football games,
• 33:40
  Speaker 5: sometimes there's award show, sometimes there's them going to a picnic.
• 33:43
  Speaker 5: There's things happening on the weekends. So you're going to
• 33:45
  Speaker 5: have a very different ebb and flow when it comes
• 33:47
  Speaker 5: to the weekends. But Monday through Friday, keep in mind
• 33:50
  Speaker 5: eight am to nine pm is ideal and five to
• 33:52
  Speaker 5: six pm is ideal.
• 33:54
  Speaker 3: Is when you say PM, are you are you referring
• 33:56
  Speaker 3: to Eastern Standard Time, So.
• 34:00
  Speaker 5: I'm referring to a PSD referring to the West Coast time.
• 34:03
  Speaker 5: Except if the majority of your followers are in East Coast,
• 34:06
  Speaker 5: then the time is the same for you. If you
• 34:08
  Speaker 5: have a national audience or international audience, then you're going
• 34:11
  Speaker 5: to want to go a bit earlier, keeping in mind
• 34:13
  Speaker 5: the time difference.
• 34:14
  Speaker 3: So you look geographically where your followers are and base
• 34:19
  Speaker 3: it off of that.
• 34:22
  Speaker 5: Correct If I have an East Coast, if I have
• 34:24
  Speaker 5: someone from New York or Miami doing a post, I'm
• 34:26
  Speaker 5: having them post usually at ten eleven AM, because that's
• 34:30
  Speaker 5: going to be eight to nine am out here on
• 34:32
  Speaker 5: the West Coast. I'm not going to have someone on
• 34:34
  Speaker 5: the West Coast. I won't let them post at ten
• 34:36
  Speaker 5: pm because that's one in the morning. You know, if
• 34:38
  Speaker 5: you're in Atlanta, in New York, Miami, it's so late
• 34:41
  Speaker 5: they're sleeping. So I'm very strict about that eight am posts,
• 34:45
  Speaker 5: nine am post or five to six pm posts on
• 34:47
  Speaker 5: the West coast.
• 34:48
  Speaker 3: Do you feel that for entrepreneurs right? How do you
• 34:53
  Speaker 3: feel about people selling from social media pages? Do you
• 34:57
  Speaker 3: think that social media should just be, you know, not
• 35:00
  Speaker 3: really for a hard sale or can you sell from
• 35:03
  Speaker 3: a social media page? How do you feel about that?
• 35:05
  Speaker 5: You absolutely positively can sell from the social media page
• 35:09
  Speaker 5: if you believe in something that it helps people either
• 35:13
  Speaker 5: make more money, better credit, get a house, lose weight,
• 35:17
  Speaker 5: improve their marriage, better food, et cetera. It is rude
• 35:20
  Speaker 5: of you not to sell it. If you think what
• 35:23
  Speaker 5: you sell helps people, it is rude of you not
• 35:26
  Speaker 5: to sell it. And people pay for what they believe in.
• 35:29
  Speaker 5: So if someone buys something from you, and you're selling
• 35:32
  Speaker 5: them something at one hundred dollars, where you give it
• 35:34
  Speaker 5: to them for free, I promise you, without a shot
• 35:36
  Speaker 5: of a doubt, I've done this my whole life. If
• 35:38
  Speaker 5: they paid one hundred bucks, they will take it way
• 35:40
  Speaker 5: more seriously. They'd give it to them for free. And
• 35:43
  Speaker 5: a lot of people are taken back by that because like, oh,
• 35:45
  Speaker 5: if you believe in your product and you're gonna help people,
• 35:47
  Speaker 5: just give it away for free. People will do not
• 35:49
  Speaker 5: take action when they get something for free. If you
• 35:52
  Speaker 5: throw an event, I'll give you an example. When I
• 35:54
  Speaker 5: throw Elevator Nights, which is similar to yours business conference.
• 35:57
  Speaker 5: My event's free. I have to have two to three
• 36:00
  Speaker 5: times the amount of people RSVP to show up because
• 36:03
  Speaker 5: of the free ticket your guys event. If they paid
• 36:05
  Speaker 5: two hundred, five hundred bucks, a thousand bucks, two grand whatever,
• 36:08
  Speaker 5: they're gonna show up because they pay five hundred bucks
• 36:10
  Speaker 5: one thousand bucks. Right, They're always going to show up
• 36:12
  Speaker 5: for my event that's free. If I don't get a
• 36:15
  Speaker 5: thousand people RSVP and I'm not gonna get three to
• 36:17
  Speaker 5: five hundred people to show up because it's a free ticket,
• 36:20
  Speaker 5: they don't mind. I'll be late. Who cares it was free?
• 36:24
  Speaker 5: So when I have my Mastermind events, my Mastermind Events
• 36:27
  Speaker 5: one hundred thousand dollars, nobody misses it. Right, they'll cancel
• 36:31
  Speaker 5: whatever they have to cancel, fly across the country, the
• 36:33
  Speaker 5: planets to be there because they paid a lot of
• 36:34
  Speaker 5: money to be there. If they don't pay anything for it,
• 36:38
  Speaker 5: they're not gonna take it as seriously. So do not
• 36:40
  Speaker 5: be scared to sell on social media. However, keep one
• 36:43
  Speaker 5: thing in mind. Do not sell every day. If you're
• 36:46
  Speaker 5: selling every day, people are going to be blocking you.
• 36:49
  Speaker 5: They don't want to watch it. They don't want to
• 36:50
  Speaker 5: they don't want to feel sold to every single post.
• 36:53
  Speaker 5: And so the idea is, give content, make them load,
• 36:57
  Speaker 5: make it interesting, teach them something, et cetera. Boom ask
• 36:59
  Speaker 5: for the sale, make content, make them laugh, make them interesting,
• 37:03
  Speaker 5: make them part of your life, build some emotional attachment,
• 37:05
  Speaker 5: top of mind awareness, boom, go for the sale. If
• 37:08
  Speaker 5: you do that, I promise you your engagement will go
• 37:10
  Speaker 5: through the roof and they'll help you sell rather than
• 37:12
  Speaker 5: if you're trying to sell every day, people are gonna
• 37:14
  Speaker 5: stop watching.
• 37:16
  Speaker 3: If you don't pay, you're not paying attention. And that's
• 37:19
  Speaker 3: really true a lot of times. And yeah, we do
• 37:22
  Speaker 3: a lot of free events as well, so we know
• 37:24
  Speaker 3: the ratio. Sometimes it's even worse than that. Sometimes you
• 37:26
  Speaker 3: have to do like a five to one, a four
• 37:28
  Speaker 3: to one ratio, depending on the event, depending on the market,
• 37:31
  Speaker 3: depending on the day. And you know, it's one of
• 37:34
  Speaker 3: these unfortunate situations, but it's a reality. And you have
• 37:40
  Speaker 3: a free event and you have to get five thousand
• 37:44
  Speaker 3: people to RSVP for one thousand people to show up,
• 37:47
  Speaker 3: and they just don't take it serious because you could
• 37:51
  Speaker 3: be an Idaho and just RSVP for an event in Miami,
• 37:54
  Speaker 3: and it's like, why not just do it? Just because
• 37:59
  Speaker 3: we've seen so's. I have to say that's important for
• 38:02
  Speaker 3: when you're starting your business. Anybody that's listening, if you
• 38:05
  Speaker 3: have a free anything, if you're doing giveaways, free events,
• 38:08
  Speaker 3: understand that you have to take that into consideration, because
• 38:12
  Speaker 3: you might not take that in consideration. You might just think, Okay,
• 38:15
  Speaker 3: I'm looking for a thousand people, A thousand people signed
• 38:18
  Speaker 3: up for this free giveaway, A thousand people sign up
• 38:20
  Speaker 3: for this free event, and I'm good, and then you
• 38:22
  Speaker 3: get disappointed with only three hundred or two hundred people
• 38:25
  Speaker 3: actually show up. So if you're if you haven't done
• 38:28
  Speaker 3: that before, then that's that's an important lesson that we
• 38:32
  Speaker 3: had to learn.
• 38:33
  Speaker 4: Actually, yeah, we learned it in real time.
• 38:35
  Speaker 3: Yeah.
• 38:35
  Speaker 4: Yeah. So social media obviously play plays a major part.
• 38:38
  Speaker 4: But people in small businesses, they have social media pages,
• 38:42
  Speaker 4: but they also have landed pages and websites. Can you
• 38:44
  Speaker 4: talk about the importance of having or give us some
• 38:47
  Speaker 4: tips on having a landed page or a one page
• 38:51
  Speaker 4: website where it's going to get the most effective traction
• 38:55
  Speaker 4: for our business.
• 38:56
  Speaker 5: Yep. So you only have three to seven seconds when
• 38:59
  Speaker 5: people land on to your funnel page or to your
• 39:01
  Speaker 5: landing page for them to make a decision if they're
• 39:03
  Speaker 5: going to stay. And so the very top of your
• 39:06
  Speaker 5: page is the most important part. The very top screen
• 39:08
  Speaker 5: is the most important part. To be very visual and
• 39:11
  Speaker 5: have four to nine words that explain what they're looking
• 39:14
  Speaker 5: at then they will make a decision if they're going
• 39:17
  Speaker 5: to keep scrolling. There's actual ways you can see how
• 39:20
  Speaker 5: far they looked, how long they spend time within your website.
• 39:23
  Speaker 5: They can show you it's called a heat map. They
• 39:25
  Speaker 5: can show you the heat map of where they went,
• 39:27
  Speaker 5: how long they stayed, et cetera. For the most part,
• 39:29
  Speaker 5: all of the decision happens in that very top of it.
• 39:32
  Speaker 5: And in that top page. You should also have your
• 39:34
  Speaker 5: buy now or your RSVP or your email sign up
• 39:37
  Speaker 5: should be in the bottom of that top side. If
• 39:39
  Speaker 5: you look visually, let's say on your phone or a laptop,
• 39:42
  Speaker 5: the bottom of that top of the screen, that bottom
• 39:45
  Speaker 5: frame should have your buy now or claim this, or
• 39:48
  Speaker 5: sign up or give your email there they call the
• 39:50
  Speaker 5: action should be there on the top screen because you
• 39:53
  Speaker 5: don't know if they're going to scroll down, but if
• 39:54
  Speaker 5: they see it, they can take an action if they
• 39:56
  Speaker 5: want to.
• 39:57
  Speaker 4: Now.
• 39:57
  Speaker 5: Next thing, do not have a site with nineteen different pages.
• 40:01
  Speaker 5: I promise you they're not going down that rabbit hole
• 40:03
  Speaker 5: with you. That's not what they're there for. When you're
• 40:06
  Speaker 5: trying to sell the products, unless you're trying to build
• 40:08
  Speaker 5: some long term brand, and even then people do not
• 40:12
  Speaker 5: want to go down nineteen different pages. You want to
• 40:14
  Speaker 5: make it as easy as possible. Dummy proof it. So
• 40:17
  Speaker 5: when they get to your page, if you're selling fashion
• 40:19
  Speaker 5: or protein or CBD or real estate or credit or
• 40:23
  Speaker 5: whatever you're doing, top of the page, explain what you're doing.
• 40:26
  Speaker 5: The middle part, it should definitely be able to take
• 40:28
  Speaker 5: an action. You're telling your story by the time they
• 40:30
  Speaker 5: get to the lower third, like two or three pages
• 40:32
  Speaker 5: down on your one main page, you have to be
• 40:36
  Speaker 5: They should know, they should be able to explain your
• 40:38
  Speaker 5: business to other people. They should be able to brag about.
• 40:40
  Speaker 3: You, Dan, as we can go on all day about this,
• 40:47
  Speaker 3: but you know that you you know, we respect your
• 40:50
  Speaker 3: time and we have a couple other people to bring on.
• 40:52
  Speaker 3: But before before we let you go, wanting to thank
• 40:56
  Speaker 3: you for actually adding your course to the Eyo University platform.
• 41:00
  Speaker 3: So that's part of the remodeling that we're doing. We've
• 41:02
  Speaker 3: added I believe nineteen different courses and Dan's course is
• 41:06
  Speaker 3: one of the courses that have been added to the platform.
• 41:09
  Speaker 3: So if you're on the Eyo University platform, then you
• 41:11
  Speaker 3: have access to the course.
• 41:12
  Speaker 4: So I should put some gems in the chat from
• 41:15
  Speaker 4: our earners right now.
• 41:15
  Speaker 3: Yeah, appreciate appreciate that. You appreciate that for sure. Thank you.
• 41:21
  Speaker 3: Any last words you want to leave the people with.
• 41:24
  Speaker 5: Just get started. So many people are scared and nervous
• 41:28
  Speaker 5: about getting started. If you just start, make your website,
• 41:31
  Speaker 5: make your social media, get your name, get your bank account,
• 41:34
  Speaker 5: just getting all the things getting set up, you'll feel
• 41:36
  Speaker 5: like a business. And it's kind of like if I
• 41:37
  Speaker 5: three in the pool, you start swimming, You're gonna feel
• 41:39
  Speaker 5: more way more comfortable once you start swimming.
• 41:43
  Speaker 3: Appreciate it, Appreciate it.
• 41:45
  Speaker 4: Let's start, Dan.
• 41:46
  Speaker 3: It was great connecting with you. I've heard a lot
• 41:48
  Speaker 3: about you. This is the first time I've actually been
• 41:50
  Speaker 3: able to connect. Hopefully we can connect again. Thank you
• 41:54
  Speaker 3: for coming and once again thank you for adding your
• 41:56
  Speaker 3: course to the platform. Really appreciate it.
• 41:57
  Speaker 4: Happy holidays to you and the family.
• 42:00
  Speaker 5: You got it anytime, guys.
• 42:01
  Speaker 3: Thank you all right, take care. My graduates from my
• 42:06
  Speaker 3: school being force back drop drop Mike Drotdroproft.
• 42:23
  Speaker 1: An illegal alien from Guatemala charged with raping a child
• 42:27
  Speaker 1: in Massachusetts. An MS thirteen gang member from Al Salvador
• 42:31
  Speaker 1: accused of murdering a Texas man of Venezuelan charged with
• 42:35
  Speaker 1: filming and selling child pornography in Michigan. These are just
• 42:39
  Speaker 1: some of the heinous migrant criminals caught because of President
• 42:43
  Speaker 1: Donald J. Trump's leadership. I'm Christy Noman, the United States
• 42:47
  Speaker 1: Secretary of Homeland Security. Under President Trump, attempted illegal border
• 42:52
  Speaker 1: crossings are at the lowest levels ever recorded, and over
• 42:55
  Speaker 1: one hundred thousand illegal aliens.
• 42:57
  Speaker 2: Have been arrested.
• 42:58
  Speaker 1: If you were here illegal, your next you will be
• 43:02
  Speaker 1: fine nearly one thousand dollars a day, imprisoned, and deported.
• 43:06
  Speaker 1: You will never return. But if you register using our
• 43:09
  Speaker 1: CBP home app and leave now, you could be allowed
• 43:13
  Speaker 1: to return legally. Do what's right. Leave now. Under President Trump,
• 43:18
  Speaker 1: America's laws, border and families will be protected.
• 43:21
  Speaker 2: Sponsored by the United States Department of Homeland Security.