Latest / Marketing Automation with Fexingo: HubSpot, Marketo, and Automated Customer Journeys
The Attribution Gap In Automated Journeys
Lucas and Luna dissect the silent killer of modern marketing automation: attribution decay. Using a concrete example from a mid-market SaaS company that saw conversion rates drop despite perfect trigger hygiene, they explore how cross-device friction and cookie deprecation are breaking standard last-click models. The episode offers a practical framework for implementing incrementality testing and first-party data stitching to reclaim lost budget in October 2026.
#MarketingAutomation #AttributionModeling #FirstPartyData #CustomerJourney #MarTech #ConversionOptimization #IncrementalityTesting…
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