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S2 EP5 - How a TV Drama Can Change Financial Behaviours in Kenya with Rahma Seif, Producer at Mediae
In this episode, we sit down with Rahma Seif, Producer at Mediae, to go behind the scenes of one of East Africa's most successful edutainment initiatives. Edutainment (education through entertainment) is moving from experimental to essential in the financial inclusion sector, with evidence showing it achieves significantly better knowledge retention and behaviour change than traditional approaches.
Rahma walks us through Mediae's long-running serialised drama Makutano Junction and its spin-off Maisha Makutano, an educational TV drama set in a fictional Kenyan village that brings financial…
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