Latest / CattleUSA Daily / 254: A Hot Cattle Market Collides With Politics, Protests, and Beef Labels with John Campbell

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254: A Hot Cattle Market Collides With Politics, Protests, and Beef Labels with John Campbell · CattleUSA Daily

0:00
In today's podcast episode with John Campbell, he is coming on
0:03
to tell us everything that is going on with the cattle markets
0:07
over the past week. It's been a little bit of a
0:09
weird week in the Midwest with all of the weather that we've
0:11
had, all the snowstorms have kind of kept people home.
0:14
But John is still here today to share with us everything that he
0:19
has seen over the past week and some recaps from the week prior
0:22
that we missed last week as well.
0:24
And then when we get into the meat of the podcast, John is
0:28
answering some questions from some viewers, talking about some
0:32
hot topic news, things that we're seeing in the news,
0:35
talking about Minnesota, some different immigration things,
0:38
and John gives all of his opinions on those.
0:42
Before we hop on today's podcast with John, you could take a
0:45
second. If you're watching on YouTube,
0:46
make sure you hit that subscribe button and like this episode.
0:49
And if you're watching on any of our other podcast platforms,
0:51
make sure that you are following the show and go rate and review
0:54
it as well. We answer a couple questions on
0:56
today's podcast from our Ask John segment.
0:59
So if you are subscribed to our newsletter, there is a button in
1:02
there where you can click it and submit a question to ask John.
1:06
You can also throw some things down in the comments.
1:08
If you guys have any specific questions, we do check those
1:11
periodically. As for those questions for John
1:14
to answer and topics for him to discuss.
1:16
Without further ado, let's go ahead and hear from John.
1:23
Welcome to the Cattle USA Daily Podcast, your go to source for
1:26
the latest livestock markets, industry insights and the
1:29
updates shaping agriculture today.
1:31
I'm your host, Lauren Moylan, a passionate advocate for
1:34
agriculture here to keep you informed and connected.
1:38
Now let's dive into today's episode.
1:46
John, welcome back to the podcast.
1:49
How how are you doing, Mr. If you're not watching on video,
1:52
guys, John is just sitting back and giggling right now.
1:56
What? What?
1:57
John, how are you? How's Colorado?
2:00
I'm terrific. I'm still trying to get over
2:03
that stuff. You can.
2:05
If you wanted to be a wrestler, they could call you Stone Cold
2:08
Lauren, I mean. My RBF hits hard, I tell you
2:14
what. Like you might see me in person
2:17
and you might think that I am the meanest wrench ever I can
2:21
be. I bet you in person you're a
2:24
wonderful human being. Exactly.
2:27
But if you pass me on the street, you might look at my
2:29
face and be like, Oh my gosh damn girl.
2:33
It just and to let everybody in on what we're talking about.
2:36
I got on the podcast and Lauren knows all the jargon for for
2:42
what we're talking about, but she was captivated by some
2:46
reading something and I'm over here doing the mariachi deal and
2:51
clicking and firing it. And I'm like, she is locked on
2:55
to the screen. I am not.
2:59
And I like I said, Laura, that that's probably getting a little
3:01
too personal. I I really don't want to want
3:04
you what you were looking at, but I wasn't breaking the stair.
3:09
I can tell you that she hell, it was 10 minutes before she even
3:13
realized I was there. It was not 10 minutes, and
3:17
that's on you for having your mic muted, Sir.
3:21
Oh my gosh. Well, it provided some good
3:23
humor for us before we got on the podcast.
3:25
And you are still giggling like a school girl in the background
3:28
over there, so it's great. You are a student of your game.
3:33
I can swear by that. You are.
3:39
Oh my gosh, I love it. I love it.
3:41
Well, beside our antics, how are the markets doing what?
3:46
What are we looking at on cash? The markets are really good.
3:49
Before I get started, I want to give a big shout out to a friend
3:54
of mine and he they have a podcast and it is called the
4:00
Lonesome Lands podcast. And my friend Shad Sullivan,
4:04
he's a heroin guy. He's a cattle guy through and
4:08
through. He's local native.
4:09
He's born and raised right up here about 40 miles north
4:12
Atlanta. And he and a guy named Jim
4:16
Mundorf, who I've not met from Iowa, they have about as
4:21
informational a show as you will ever find.
4:26
And they're not in it for the money.
4:28
They're not in it for sponsors that I mean, they would take
4:31
them. They're they're not selling
4:33
stuff. Well, you get a what happened to
4:34
key chain if you send them enough money, I think.
4:37
But that's not my point is they are completely impartial.
4:41
They just doing this because they're doing it.
4:44
But you know, if you have trouble pulling a lot of this
4:48
information all together, whether whether it's, you know,
4:52
personal property rights, the check off M cool the big four
4:58
Trump, even liberty, justice and animal ID methane, global
5:06
sustainability watch lonesome lands and you know, we just
5:12
shotgun or not you me approaching.
5:14
Hey, this is what's going on. Hey, this what's going on?
5:17
Hey, this what's going on. Lonesome lands will give you an
5:20
appreciation and how you can pull all of this stuff together
5:25
in a nutshell in a way that I'm telling you you, you will be
5:31
amazed. I just, I can't give a bigger
5:34
endorsement. And honestly, when they come out
5:36
with some stuff, I say, well, I didn't realize that.
5:40
So I start looking it up and I would tell you a lot of the
5:43
ideas that I get come from those two guys and they, I mean, they
5:49
have like Brooke Rollins on their show and Harriet Hagman.
5:53
And I know Shad for a fact, I don't know how many trips he has
5:58
taken to Washington, DC on his own die.
6:00
He's not backed by anybody, supported by anybody.
6:03
And he puts his money where his mouth is.
6:07
I would tell you that. And anyway, it's worth worth a
6:11
watch. Plus, he's my friend.
6:13
Absolutely. I love it when there's other
6:16
people in the industry that can take these complex topics and
6:19
they can really start to break them down and explain them and
6:22
explain how it all is intertwined and all the things
6:25
like that. So good shout out John, I love
6:28
it. Well, you know, I mean, hell,
6:30
we're not. We're not in here pulling the
6:32
cash Ridge. I get paid just as much when I
6:35
come on here or I don't. So don't make any difference to
6:38
me. And but I guess what I'm saying
6:41
they're, they're completely impartial that they don't have
6:44
anybody prodding them or sponsoring them or saying be
6:47
sure and you know, drop this and drop that because we're big
6:51
advertised with you. It's just two guys sat around in
6:55
the house and, and, but you talk about a couple intellects that
7:00
will really bring things on for you.
7:03
You'll, you'll like it. But anyway, the markets, no snow
7:07
storm, cold. Everybody just ran for the house
7:11
and put their feet in the fire. We didn't get that much snow
7:16
here, actually got more of the weaker 10 days before, but got
7:19
awfully cold. Windy result, 10142 cattle here
7:24
in Lahata. I thought everything steady
7:27
except maybe those big, you know, the cattle we called
7:30
weaker last week. We're probably backed up 5 to 15
7:34
bucks higher. Those 450 to 550 weight steers
7:37
kind of a rundown. Here's some 380.
7:40
These were actually Red Angus steers brought 610.
7:44
We had some 400 LB steers up to six O 7 and I have some 5 weight
7:49
black steers to 519 here in La Hotta.
7:54
Over on the heifer side. 560 for some 385 LB eppers up as high as
7:59
514 on some heifers weighing 4 and 427 for some 5 weight weaned
8:07
eppers. So none of that you would call
8:09
any cheaper. Same way on the stalker steers.
8:12
570 weights at 4:22 we had some 6 weight actually Red Angus and
8:19
Charlotte cross tears at or rather heifers.
8:23
Excuse me. I thought hell that didn't look
8:25
high enough. Heifers at 411 and those 4570
8:30
weight heifers at 422. The steers again didn't have any
8:35
loads of feed and heifers or stairs.
8:37
We will next week but 6 weight steers up to 449 which would be
8:42
as high as anything we did last week.
8:44
And some 7 weight cattle again 398 crowding right up against 4
8:49
bucks for some 7 weight steers with some condition.
8:53
We did have a stock cow sale in the mid in the middle of all of
8:58
this and thank goodness for the Internet because 23122 cattle
9:06
and it was snowing and it was blowing and it was blowing and
9:09
it was cold. And I thought who in the hell
9:12
are we going to sell all these cows too?
9:13
But most all of the cattle here in a lot of are spring cavers,
9:19
four and five year old cows. Up to 4450 we had 33 and of five
9:26
year old dispersal cows to 4200, the some 3 year old red Angus
9:32
cows and we're great. Big huge cows bring 43 1/2 five
9:37
year olds to 43 at a package. Not a lot of solid mouth cows,
9:42
but up to 3600 on the solid mouth cows, best bred heifers 51
9:47
ahead of them bring 4175 and they had all bells, whistles,
9:53
Chrome, you know, low birth weight, synchronized calving,
9:56
one Raisin, high altitude. They go anywhere.
9:59
The Red Angus counterpart brought $4000 again on some
10:04
first cap effers. The old cow market again, really
10:08
stout old cows right up against $3000.
10:12
I was in Dodge City yesterday. Lord, I rode the train to Dodge
10:17
City and this is a fun fact. It's like flying.
10:21
Do not take the train if you are in a hurry because they were
10:25
three hours late coming to La Honda and I was the only person
10:30
in the Grand Terminal of La Honda Colorado which is 2
10:35
folding chairs and half a desk. And so not a lot of action in
10:41
the La Hana terminal, but but you can ride the train from La
10:46
Hana, Colorado to Dodge City, KS for what's your guess. 30 bucks.
10:53
Oh, Crimes 35. Well, you don't have to just
10:57
shoot a hole in my whole production.
11:00
You're supposed to say 216 dollars.
11:05
Well, Todd, if it was $216.00, I know you too well.
11:09
You'd get your ass and your own pickup and you'd drive.
11:12
But Can you believe that? Yeah, sure.
11:15
That's crazy. You guessed it was $35.
11:20
Wow. You can't drive it for $35.00.
11:23
So anyway, and I'm not even on the board of Amtrak or not
11:28
wanting to get a free pass or anything.
11:30
I just, I thought, well, shit, this will cost 100 and
11:33
something, you know, I had to go back there and pick up a vehicle
11:36
and drive it on, Well, $35. OK, would you look at that?
11:41
Anyway, don't do that again. When I'm coming with a big
11:46
finish and it's the drum roll, you come hard, you know, with
11:52
boy, I mean, OK, all right, great.
11:55
I knew. Sorry, yes Sir.
11:56
We should have went in with that.
11:59
I'd say that's shit. You're too young.
12:03
You can't do anything for $30. Hell, you got all FM jewelry
12:10
dripping off of you and $30 shit that really really discourages
12:17
me but OK 13166 dollars 1300 and see I'm all I'm all 13166 cattle
12:31
in Dodge City, KS. I was there.
12:34
I know this is what happened. It was colder than hell there
12:37
too, but warmed up some 356 LB stairs 622 1/2 five weight
12:43
steers not like ours up to 517. They did sell some stairs.
12:49
Weighed right at six, weighed 590 something at 461.
12:54
So light receipts in the weather has not backed anybody off of
12:59
these Stocker weight cattle. They had 6 1/4 weight stairs at
13:03
45685 at 4:14 and some big guys weighed up close to 8, 785 to be
13:11
exact at 369 and a quarter 450 weight efforts.
13:18
Dodge City, KS 484. My friend Dale Leedy sold some
13:22
Red Angus efforts weighed 530 at 4:44 and they had some 7 weight
13:29
efforts at 350. Pratt.
13:32
We didn't get to talk about them last Thursdays broadcast, but
13:39
actually last Thursday they had 2300 Cal.
13:42
They're going to be short this week and so is Salina on account
13:46
of the weather. You people just don't get out.
13:49
It gets cold, but next time it gets cold you'll think, oh hell,
13:52
we got to get used to it and you'll get back out on the
13:55
roads. I don't know if the Jayhawkers
13:57
can't drive or what the Hell's wrong with them, but anyway.
14:00
Associate with those. Thank you very much.
14:04
Yeah. No, No.
14:06
OK. Yes, because I'm from Kansas.
14:08
I'm AG Hawker. No, no.
14:11
If we're being technical, yes, but I don't associate with The
14:14
Jayhawks. What are the?
14:16
Are you a power cap? OK.
14:19
I'm recording this on K States campus right now.
14:22
Go cats. OK, All right, all that unlike
14:27
you, I apologize. I, I and I can say that because
14:32
my daughter and about $30,000 so she could get her purple Power
14:39
Cat diploma. So I know a little.
14:42
John, I'm not going to apologize for being right.
14:46
Do what? I'm not going to apologize for
14:49
being right. I'm I'm with you.
14:51
So I'm sorry, but I'm not. I agree, I agree.
14:55
You got me there. OK Pratt, KS Talk about Pratt,
14:58
KS 320 LB stairs. We got it.
15:02
We're getting sidetracked way too much here $6.20 four 50
15:08
weight stairs at 542. Now this would have been a week
15:10
ago today, but nothing is happening to back that off other
15:14
than cold weather damage, their receipts.
15:17
But 550 LB steers and Pratt AT4756 weights at 4:47.
15:23
So you see what's going on that that's just kind of the market.
15:27
They did have some little 320 weight efforts at 56515, efforts
15:34
at 452. Some heifers weighing right next
15:37
against 6 416 on a heifer and they had their seven way their
15:43
best ever brought 358 Salina last week.
15:47
Like I said, I talked to Mason Winter yesterday.
15:49
He said boy John, we're not going to have anything this
15:51
week. But they had a great run last
15:54
Thursday 38153 cattle and I know this is old news but 440 weight
16:01
stairs at 5:30 5/17 at 5:15 six weight steers up to 470 and I
16:09
had some 7 weight cattle about like ours 396 eight weights up
16:13
to 361. Salina KS 5 weight efforts
16:17
TO4656 weights to four O 1 and their best 7 weight ever brought
16:23
360. So anyway, that is the long
16:29
version of the short mark market report of what's going on winter
16:34
livestock world out and about. Well, you know, John, if we
16:38
didn't get sidetracked about 10 times that we're taking about
16:40
1/3 of the time. But what's the fun in that?
16:44
Like, come on, come on. The pantry is the best part.
16:48
People love us, at least I think they do.
16:51
If they don't, then that's that's a them problem.
16:53
I love us. So.
16:57
Oh my gosh. Well, what are what's, what's
17:00
the topic you got for us today, John?
17:02
We didn't, we also didn't talk about this beforehand.
17:05
On what? What pot would you like to stir
17:08
today? Well, of course the big news is
17:12
about the shooting in Minnesota, and really too bad.
17:17
I mean, wouldn't wish that on anybody.
17:19
Sad, sad story. Guy got shot, but you know,
17:22
maybe not the best life choice to show up at a protest against
17:27
armed federal agents packing a sidearm.
17:30
You know, the guy was a nurse, but he missed to take maybe a
17:33
few too many classes. And stupid, he might have went
17:36
to KU. But you know, I support
17:39
everybody's right to bear arms. But you know, I'm always afraid
17:44
that when the shootout starts and the cops pull up and you got
17:49
your pistol drawn and you're in full Bodie hairy mode, how do
17:54
they know who the good guy is? You're duck behind your, your
17:59
tire and I just say I got to go. Well, hell, I, I mean, do you
18:03
have a sign that says I'm the good guy or have you ever
18:07
thought about that? You know, I, I mean, I, I, I
18:11
think everybody ought to be able to pack a sidearm.
18:13
I, I, I don't like walking around with people that are got
18:18
a holster strapped on, but you know, if you, if you weren't
18:22
forced to use it and like I said, the cops show up, what the
18:26
hell does it keep them from shooting you?
18:28
So anyway, but this, you know, the immigration deal, it said
18:33
that as of the year 2515 million illegal, not total illegal
18:41
immigrants. And here in the US, why we
18:45
support the largest population of them in the world in the
18:49
world, more of them here than there is anywhere.
18:52
And the the good news is, is that it's down 3,000,000 head
18:56
from 2020. Four, 2.2 million of them.
19:02
Well, they bought their own bus ticket and 675,000 of them opted
19:08
for the more personal Iceman escort.
19:12
So we've lost a lot of them. And I was reading it, it, it
19:16
marks the first time the population of illegals has
19:20
shrunk since the 1960s. Granted, we're at high levels,
19:25
but they're going in, in the right direction.
19:27
You know, we, we elected guy to clean up a mess and my God, he's
19:31
doing it. And and some of it might not be
19:34
very pretty, but most of my circle of friends, so they kind
19:39
of like it. It's funny in, you know, have
19:43
you ever noticed that in conservative rural America
19:47
usually don't have a big turn out when the requirements
19:50
involve protest sign and throwing bricks through windows,
19:54
looting or shitting on the hood of a police car.
19:57
You know that rural people really don't turn out big
19:59
numbers when that kind of protest comes out.
20:02
And I've always thought if you're pre protest.
20:06
A routine includes strapping on a man purse, wearing sandals, or
20:11
putting your blue hair up in a man bun.
20:14
You probably better stick to saving Prairie dogs or marching
20:18
in the Pride parade, because if not, some ICE agent might end up
20:23
stroking your fur the wrong way. So anyway, that's my feelings on
20:27
the Minnesota situation. Yeah.
20:32
You know, and I and like I said, it's too bad I'm not good.
20:36
Loss of life is never good. But you know, you show up to one
20:39
of those deals and you think you want to go to an ass kicking and
20:42
then you get yours kicked. Why?
20:44
Maybe you should have stayed in the house.
20:46
Yeah, yeah, for sure. I'm definitely on the sentiment
20:49
that a loss of life is never good.
20:53
It's never good. It's sad.
20:55
We can be upset and more on that aspect of it, but at the same
20:59
time, I think that some decisions were made along the
21:02
way that maybe led to this as well.
21:05
And I agree and everyone's right to bear arms.
21:08
I carry myself all, like all very frequently either my
21:12
husband or I are carrying and she expects that from me, John.
21:18
But I believe in responsible caring as well.
21:21
And I think with that is education and understanding and
21:26
the fact that, hey, if you are going to be in a situation where
21:29
you are going to be around armed federal agents and law
21:33
enforcement in a heated situation like that, I think
21:37
that you need to understand when it is appropriate and
21:39
responsible to adjust your hand placements and different things
21:44
like that. I was always raised that, hey,
21:46
if a police officer pulls you over on the side of the road,
21:49
you keep your hands at 10 and two the entire time.
21:52
If he is walking up to you, you're not wrestling around in
21:54
your center console looking for your registration and your
21:57
license and all those things. Because it, it makes them tense,
22:00
right? Like they don't know who you
22:02
are. They don't know that I'm just
22:03
some, some innocent woman from the Midwest that just feels bad
22:07
for speeding in the 1st place. While I don't really feel bad
22:10
for speeding, I got places to be, but you know what I mean?
22:12
And it's you keep it up there and notify them I do have a
22:16
firearm in this vehicle. It is here.
22:18
All of those things. You're responsible with carrying
22:21
that firearm. And I think that there comes a
22:24
certain level of self reflection that we need to do when it comes
22:27
to that and our responsibility that we carry when it comes to
22:31
that. I think that we have a awesome
22:34
ability here in the United States to have the right to
22:36
protest, but we also need to be responsible when it comes to
22:38
that. That does not mean that we need
22:40
to be acting in the way that we do when we walk into these
22:43
situations. I think one thing that really
22:45
stands out to me is as a population in the United States,
22:48
I think that we've really started to shy away from having
22:50
real and true conversations and being able to talk and disagree
22:55
about something and have a conversation about that rather
22:58
than just immediately resorting to this is right, this is wrong.
23:03
My opinion is this, you're not going to change my mind.
23:05
All of these different mindsets that we have or my party thinks
23:08
this. And so therefore, I think this,
23:10
I think we've lost our ability to strategically think for
23:14
ourselves and analytically process situations and really
23:18
have that deep thinking ability anymore.
23:21
I think that's really lost amongst us.
23:23
And so I, my biggest thing is whenever things like this
23:26
happen, it is a tragedy. It is really sad that we had to
23:29
lose a human life and that the media is doing what it is doing
23:33
with it and using it, loss of life as a polarizing topic
23:37
within conversations right now. That is where I stand on it.
23:41
And I think that it's one of those things that like
23:44
strategically and analytically think for yourselves.
23:46
Do not believe what the media says.
23:48
Do not believe what Fox knows and CNN are throwing at you.
23:50
And I encourage people to analyze situations for
23:53
themselves and come up with their own opinions.
23:55
I want to be the first to ask you, have you ever been in a
24:01
protest? No.
24:04
Really. Nope, not once.
24:07
I haven't had anything any topics that I have felt I needed
24:11
to protest about. Now I would like to be able to
24:14
say that, but I think I was in my second year of college and we
24:21
actually stopped traffic on College Ave. in downtown Fort
24:27
Collins. Have you ever heard of a moon
24:30
blockade? John.
24:33
True story. What did you guys do?
24:36
I guess I was trying to think you you had this big exaggerated
24:39
answer for everything, and I'm trying to think protest.
24:42
I wonder if Lauren's ever been hey, why did you think for that
24:46
time I was in a protest? We.
24:48
Have never moon blockaded John. That I would believe, that I
24:51
would believe, but it was it. It would have been late or
24:57
probably early morning, but and it was organized.
25:01
There probably was 15 head of us out of the farmhouse fraternity.
25:06
Of course, not a big traffic time of morning, you know what
25:10
for 1/2 in the morning. But what vehicles were there did
25:13
stop and it was. I bet they stopped to see the
25:17
spectacle. Well, they did.
25:19
There was plenty of moons over Miami or moons over Fort
25:23
Collins. So anyways, that's.
25:25
Crazy, I thought we only had one moon, John, but it must have
25:28
just been a real special night out there.
25:30
Oh no. And. 15.
25:32
They were bright. It was probably winter time and
25:35
no sun can. So anyway, that's just came to
25:40
mind as far as my protesting days back when I was a liberal
25:44
in college. Hey, we did have some people
25:47
present some questions. Yes, we did.
25:51
Forwarded to me and under we had what one viewer commented and
25:56
this kind of is reflecting a glass, I don't know, probably 2
26:00
weeks ago, but they commented that they thought most important
26:04
beef is produced with drugs, chemicals and practices that are
26:09
not up to US standards. And then when it's commingled
26:13
with US beef, it undermines the quality of ours.
26:17
I don't know about what foreign practices are as far as drugs
26:21
and chemicals in their beef, but I, I, I, I think that's a fair
26:24
assessment. And I really think that's what a
26:28
lot of people are, are after. They want to be able to
26:32
differentiate the product. And if it's this, it's this.
26:36
And if it's this, it's this, I tend to take it a little further
26:39
as far as what's that going to do for you?
26:42
I, you know, I, I mean, if it makes you feel better and, and,
26:45
and, and, and I'm all for it. You know, no doubt we're we're
26:49
more advanced than our practices of product and husbandry and
26:54
drugs and whatever, whatever you want to talk to talk about.
26:57
I don't know how that affects the need, but I am for even
27:00
cool. I mean, that's great identify.
27:03
It's 100% product of the USA and I think that's right and rights
27:08
right and wrongs wrong. And if it isn't, why it
27:10
shouldn't be labeled that way. And and I think that's the point
27:13
most people are trying to make rather than me.
27:17
I, I tend to take it a step further and say, but, but how
27:21
does that help in the merchandising of the product?
27:26
And, and maybe I, I, I take it out of context a little bit, but
27:30
I really think a better question for that person would be to ask
27:34
maybe why the NCDA is against M cool.
27:38
You know, after the check off gives you $26 million, which
27:43
amounts to 70% of your entire budget.
27:46
Why you might maybe be ought to be a little more in favor of M
27:51
Cool. The second question, do you
27:54
think if a product is 1% fake meat, it should have a red *?
28:05
I don't know what a Red Star is, but it it's actually a better
28:09
question than it than it sounds like because I think educating
28:15
the the consumer about labeling is much more important than the
28:21
label itself. You know, the the label says
28:23
this label says that. Well, you know, I'm all for
28:28
distinguishing, like I said, the US product and identifying where
28:31
it comes from and if it's 1% foreign B for 1% lab grown, why
28:37
I think people deserve to know about it.
28:40
But the fallacy I think it to assume that the customer will
28:45
run like water diarrhea away from anything that doesn't have
28:50
a cool stay up. I think it is asinine, you know,
28:55
back to what the hell does a Red Star mean?
28:59
You know, OK, it's got this Red Star.
29:01
You have to educate the people about your label and what the
29:05
label may be, what it may mean. My, my point is, without a huge
29:10
100% USA beef only promotion to back up the label, I really
29:18
think everything's lost. You know you you need to pay
29:22
Peyton Manning to drop that limp wristed Bud Light can pick up
29:27
AUS cheeseburger. If you're going to promote your
29:30
label, hell, you got to have some wee bit meat behind it, Not
29:33
just the label. You have to convince the masses
29:37
that your product is better. If it's 95% US and 5% Brazilian,
29:43
they need to realize that that's inexcusable.
29:47
As for only 100% beef, not just put it on on the label because I
29:54
don't think other than the Super affluent most consumers you know
29:59
about labels there they're give a shit is broke and they don't
30:03
read the label or make a purchase decision at all.
30:07
I don't think based on what it says to identify your product,
30:12
but let's go a step further. If if we're going to put 100% US
30:17
beef, you have to re educate the population that man, this means
30:22
something. Look for only the USA 100% beef
30:27
label to be assured nada nada na, and you have to have
30:30
somebody that's got some sex appeal promote the word.
30:37
But just to put a label on it. OK, it's got a Red Star on it.
30:44
Hell, what have you accomplished, you know?
30:46
So anyway, that's my answer roundabout way to the two
30:51
questions and we appreciate the questions.
30:55
We absolutely do. We do appreciate the questions.
30:58
I don't know what the Red Star label thing means or what that
31:00
was referring to. I just looked it up to there's
31:02
nothing in reference to Red Star and fake meat.
31:04
So I don't know quite what that was meaning.
31:06
But yeah, I agree, I think we need another label in our AG
31:10
products like we need a kick in the ass.
31:13
That's my personal opinion. Because a label without the
31:16
consumer education is just screaming to a room full of
31:20
empty people like you're not going to get anywhere.
31:22
It might make us feel bad as producers at the end of the day,
31:25
like a little pat on the back, yeah, good job.
31:28
But is it really going to affect our market demand?
31:33
I don't know. And I think that there are
31:35
people out there researching that.
31:37
I'm going to kind of leave that in their hands on that.
31:39
Although I would love to have product of the USA 100% US beef
31:43
on all of our products. I think that'd be great because
31:45
yes, that's awesome. But at the same time, is it
31:47
worth the effort that would have to go into it in order to
31:51
differentiate and would our consumers at the end of the day
31:54
even care? I think that's also a question
31:56
that we have to continuously ask ourselves as producers to put
31:59
things in the context sometimes that we are 1.9% of the
32:04
population and unfortunately there is that other 98% of the
32:08
population that is kind of impacting what decisions get
32:12
made and what we actually need to be doing.
32:14
Well, yeah. And you know, I mean to get
32:17
started you got to take the first step and it is the step in
32:20
the right direction. But unless you got a huge
32:23
infrastructure surrounding that label, that's all you're going
32:27
to do is take one step. So if it's all in, why then the
32:32
beef check off needs a step in there and start dumping bulk
32:36
loads of money into why 100% USB is so beneficial to you, the
32:43
consumer, and why this label makes a difference.
32:46
But they're probably not going to do that because the money
32:49
they should have spent on that they give to the NCBA and
32:52
they're against it. So there you go.
32:55
Yeah, yeah. And I do want to say, like on
32:57
our import statuses of things, we do have regulations and
33:01
guides that we go by on what is allowed to be imported in the
33:04
United States. We're not just importing
33:06
anything and everything or anything that Brazil is sending
33:08
us or anything Argentina is sending us.
33:11
We do have standards and regulations that we do have to
33:14
uphold. I am not an expert on what those
33:16
standards and regulations are, but I do see where people's
33:21
concerns are coming from when exactly that is broken down and
33:25
when that meat comes in and it's ground and it is mixed with US
33:29
beef having the concern that it is maybe diminishing our
33:32
products that we have worked so hard for.
33:34
I think that's a valid concern. But I also encourage people that
33:37
like, if that is a concern of yours, look into it like go and
33:41
research what are the rules, what are the regulations?
33:44
What do those standards look like?
33:45
And if they are not up to your standards as a producer, then
33:49
you need to speak up about it and you need to talk to people
33:52
that can actually start to implement change there.
33:55
Well said. Perfect.
33:57
Well, John, you got anything else for us today?
34:00
No other than Lauren is really going to get on her management
34:05
thinking cap and we have some, we have some stuff planned.
34:12
We're going to do some work with Cattle USA of the insurance guys
34:17
and and Dan, if you're listening, get ready.
34:21
I mean, we're, yeah. Our our wheels are turning.
34:24
Shirts off, T-shirts off and I'm going to.
34:28
I'll bet Dan's got a cowboy hat, but if he doesn't, it's OK.
34:32
He's. Needless.
34:33
I bet he does. I bet he does somewhere.
34:36
Dan does some things he does. Dan eats cattle.
34:39
Dan knows what's going on. Dan is the man.
34:43
You heard it here first, guys. Dan is the man.
34:46
If he is listening to this, you and I better both get a text
34:49
message from Dan the man. I'm actually Dan, if you're
34:52
listening to this, I'm going to go change your contact from Dan
34:54
Gerholt to Dan the man. Thank you and good night.
34:58
Dan, we're, we're going to, you're going to take that cap
35:00
off like that time you did with that crazy shirt on and put the
35:04
gloves on. Not, not you against me.
35:07
Hell, you'd kick my ass in no time.
35:08
But we'll, we'll start talking about some subjects.
35:12
He suggested cocktails and cigars.
35:14
But I mean, like, again, you have to take that first step.
35:18
And so Lauren's going to, it's just going to be open for him.
35:22
I mean, and we can do it right here.
35:26
And it, it's going to, it's just going to happen.
35:29
Lauren's going to make that's a chance for you, for him.
35:33
We we've got to get out of our comfort zone here.
35:36
Sir. Yes, Sir, I'm sick.
35:38
Of being able all the time. I never say anything
35:40
controversial and just straight. What, John?
35:45
Controversial. No, those two things don't
35:47
belong in the same sentence. On again with Dan back out on
35:50
the edge is a Wildman at heart. I know it.
35:56
Yes, yes, Unchained that guy and look out.
36:00
Everybody just stand back. I am here for I'm here for it.
36:05
We're we're getting on it. So to all of our listeners, be
36:07
on the lookout for some Dan and John crossover episodes and see
36:11
what we can bring you guys on the podcast.
36:14
And it is. Shit, what he hears about that.
36:20
I don't even like that guy. Oh my gosh, we're all in telling
36:24
him that he is going to be doing a crossover episode, so be on
36:27
the lookout for that guys. John, as always, thank you for
36:31
your time. Thank you for your insight, your
36:32
candor, all of the things that you bring to this podcast.
36:35
To all of our listeners out there, thanks for listening to
36:38
another episode of the Cattle USA Daily Podcast.
36:40
We will see you all on another episode next time.
36:43
Have a good weekend y'all.