Customer Lifetime Value Strategies in B2B | Michael Migliore (News UK, TMAC)
Michael Migliore is a Lifetime Value (LTV) expert and was Head of Customer Value at News UK, CMO of The Modular Analytics Company (TMAC) and has worked with a number of other organisations on their LTV and growth strategies.
In today's episode:
• How Marketing and Product teams can work better together
• Fundamentals of an LTV strategy in B2B products
• How to approach pricing of a B2B product
• Ways to reduce churn and where it is positioned in LTV strategies
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Michael's contact info:
• LinkedIn: https://www.linkedin.com/in/michael-migliore-75966636/
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Where to find the host, Adam Wakeling…
The skinny
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