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Divisional perspectives on trust in generative AI: an empirical study of senior decision-makers — Khac et al. (2025)

ChatGPT opened a new chapter for using artificial intelligence (AI). Our results from 500 senior corporate decision-makers, focus on trust in introducing company internal generative AI applications. We find that decision-makers’ perspectives differ between organisational departments, particularly those that face each other. Counterintuitively, ability is the most important factor to explain trust for decision makers in sales departments while for non-IT departments in organisations integrity is most important. We contribute to understanding how technology is trusted in different divisions of…

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