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Ryan Morris on Why Vendor Growth Depends on Active, Profitable Partners—Not Just Big Numbers
The primary structural shift examined is the move from vendor emphasis on quantity of partner recruitment toward a more nuanced focus on partner program health, accountability, and mutual business growth. This mechanism is highlighted by Dr. Backup’s acquisition by Hosvara, with the new owner, a former MSP operator, prioritizing the effectiveness and sustainability of the partner base rather than purely expanding headcount. The episode examines how explicit disclosure and management of active versus inactive partner numbers—rarely published in the sector—reflects a deeper push toward…
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