Fail, learn, go again: lessons from the co-founder behind a £20 million fundraise – Sadra Hosseini, Ryft

Founders and Funders, with Susannah Streeter · Oct 8, 2026 · 39m

This week's guest Sadra Hosseini has built three businesses.

His latest, Ryft, has just raised £20 million in a Series B round. The company describes it as the largest UK payments Series B this year. Gresham House Ventures led the round, with existing investors Pembroke VCT and Ingenii Capital also taking part.

Before that round, Susannah interviewed Sadra about his entrepreneurial experience, including the parts that didn't go to plan. He tells the story of selling his previous venture and pivoting his team to build Ryft.

How has the funding process been for him? When did he realise the need…