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0073: Sora 2, VO3, And The Next Wave Of Social Video
What happens when a single selfie and a ten-second voice clip can produce a convincing, fully voiced video of “you” on demand? We dive into Sora 2 and why it feels less like a lab demo and more like a social media earthquake. We walk through the creative upsides—fast ideation, brand-friendly explainer reels, and a wild new cameo economy where creators can license their likeness—and the thorny edges around consent, estates, and the taste line that recent AI celebrity clips have crossed. Watermarks and platform policies are coming; the question is who sets the rules and who gets paid.
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