Why Great Products Fail And Average Ones Scale with Muneeb Mushtaq
What actually makes a business succeed — the product, or the way it’s positioned?In this episode, we go beyond surface-level advice and break down what really happens behind building, scaling, and exiting companies.From early rejections to building one of Canada’s fastest-growing platforms, and now developing a deep tech company at the intersection of AI, scent, and human performance — this conversation reveals what most founders overlook.We talk about why great products fail, why distribution and perception matter more than ever, and how mindset, resilience, and decision-making shape…
The skinny
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