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SETTANTAxOTTANTA: STP, il logo figo per i ragazzi degli anni 70 · 70 80

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  the deepening of the topics discussed in the
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  articles of the portal. We are with the director
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  Massimo Lualdi who introduces the topic of today.
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  What are we talking about today? Brands. The
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  minimum was the sticker to be attached to the
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  car, on the motorcycle, on the motorbike or,
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  in absence, on the bicycle, on the school diary
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  or on the door of the room. But for the most
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  fortunate, the STP logo, and he, the one we are
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  talking about, could camp on a hat, a bag, a
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  jacket, a shirt. There has been an important
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  change in STP to better protect your engine.
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  un prodotto della Chemical Compounds, impresa
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  di San Josef nel Missouri, fondata nel 1953 da
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  Charles Dwight, Jim Gill e Robert Ehr, con un
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  capitale di soli 3 .000 dollari. In realtà, durante
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  la loro esperienza, i tre realizzaron un unico
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  prodotto, la STP Oil Treatment, che ebbe un positivo
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  riscontro di mercato, tanto che solo otto anni
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  dopo, nel 1961, cedettero la società alla Studebaker
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  Packer Corporation, che ne aveva intuito le potenzialità.
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  Now, here in your oilways, STP fights to keep
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  dirt and sludge from building up. in more than
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  200 ,000 gasoline distributors in all the United
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  States. That year, in 1969, the STP sponsored
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  its IndyCar racing team with Mario Andretti,
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  the winner of the 500 miles of Indianapolis.
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  Intuitive to racing opportunities, shortly after
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  the company launched a collaboration with the
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  pilot Richard Petty, an initiative that favored
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  the sale of products in almost 100 countries
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  around the world. STP is the racer's edge. In
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  1976, another handover. STP is bought by Esmark,
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  which manages it for eight years, before giving
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  it to Beatrice Fulz in 1984. But Beatrice Fulz's
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  management doesn't last long. After just a year,
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  the now famous brand is ceded to Union Carbide.
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  It's the beginning of a tourbillon society. In
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  1986, Union Carbide's automotive assets, including
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  Preston and Simon, are incorporated and agglomerated
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  under a single company, the First Brands, which
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  in turn was purchased by Clorox in 1998. In 2010,
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  Clorox sells the Armor All and STP to the Capital
• 4:01
  Partners investment fund, which in April 2015
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  alienates the Armored Auto Group, of which STP
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  was part, to the Spectrum Brands. Subsequently,
• 4:09
  in 2018, Energizer bought from Spectrum the brands
• 4:14
  of the Armor All group for 1 .25 million euros.
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