Latest / Customer Service Revolution | Customer Experience & Employee Experience for Business Leaders
052: Talking "Ultimate Guest Experience" with Author Scott McKain
Senior Customer Experience Consultant for The DiJulius Group, Dave Murray, talks with Scott McKain, author and member of the Speakers Hall of Fame and the Sales and Marketing Hall of Fame, about creating the ultimate guest experience.
You will learn:
The difference between the customers we attract versus the customers we pursue
The true importance of setting expectations
What the primary differentiator for your business is
What reverse mentors are and why they're important
What can happen in sales when great things happen in service
Why companies don't focus on experience
Resources mentioned…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.