How Will AI Change Marketing Analytics? [Ft. Alex Lirtsman, CorralData]
Most attribution setups reward the click and the form fill. Alex Lirtsman, founder and CEO of CorralData, built his platform to reward the person who actually shows up and pays, then feed that signal back to the ad platforms so bidding optimizes toward revenue instead of cheap leads.
He and Keith get specific: how Corral sits between a company's data and its LLM of choice as a governance and semantic layer, so permissions set once carry into Claude or ChatGPT, and every metric answers to the company's own definition. Now serving 120 brands, Alex lays out why he thinks the software moat…
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