
We Tested Every Dupe So You Don't Have To (Trader Joe's, Ulta & More)
Dupes aren't underground anymore — they're a full business strategy. This week, Julia and Sasa dive deep into the dupe economy: what a dupe actually is in 2026 (hint: it's more than just a cheaper lookalike), how Trader Joe's quietly became one of the biggest beauty dupe players in the game, and which drugstore and mid-range products genuinely hold up against their high-end counterparts. They test 10 product matchups live — from Rhode vs Bubble to Drunk Elephant vs a $7 Trader Joe's oil — and rate each dupe out of 10. Spoiler: one gets a perfect score.
Hosted by Julia Bellary & Sasa Li. New…
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