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Ashy Bines’ AI Ad Fail · Outspoken the Podcast

0:03
Speaker 1: Hello and welcome to Outspoken. It's your dose of the
0:06
Speaker 1: hottest influencer and pop culture news twice a week. I'm
0:10
Speaker 1: Sophie Torber, I'm Amy Torber and I'm Kate Torber and
0:13
Speaker 1: coming up on today's show... Sarah's Day teases her latest
0:17
Speaker 1: business venture, Ashley Bynes' fragrance brand comes under fire, and
0:22
Speaker 1: Olivia Rogers reconciles with her former bestie. But first, we
0:26
Speaker 1: have to apologise for the one minute straight of dog
0:30
Speaker 1: barking that kicked off last Friday's episode. I tuned in
0:34
Speaker 1: to listen and was like, what the fuck is going on?
0:37
Speaker 1: Let's throw to the clip. I was like, oh, we
0:40
Speaker 1: haven't had many hate comments lately. Is that because people
0:43
Speaker 1: don't care about the show? That's how fucked up I am.
0:46
Speaker 1: This cut me from the most sensitive person who has
0:48
Speaker 1: literally been saying for the last couple of years, please
0:51
Speaker 1: do not send us hate comments. Now, there are a
0:53
Speaker 1: lot of questions about whose dog that was. It was
0:55
Speaker 1: in fact my dog, Shadow. And I want to explain.
0:58
Speaker 1: The reason why you guys weren't reacting to it is
1:01
Speaker 1: because we were recording remotely and And I had my
1:03
Speaker 1: computer on mute while all of that was going on. Yeah.
1:06
Speaker 1: So when I went to edit, I was like, why
1:08
Speaker 1: the fuck is there a dog barking like through this
1:10
Speaker 1: whole podcast? And I have to put my hand up.
1:13
Speaker 1: It was my fault. This is Amy putting on the record.
1:16
Speaker 1: I got a panicked call from Kate on Friday morning
1:20
Speaker 1: and I was like, for fuck's sake. I was like,
1:21
Speaker 1: not again. So I need to explain. This is what happened.
1:25
Speaker 1: When I was editing, we have been putting up some
1:27
Speaker 1: quite hilarious clips of previous fights we have had to
1:30
Speaker 1: celebrate Outspoken's seventh birthday and we had a little bit
1:34
Speaker 1: of a doozy of an argument at the start of
1:36
Speaker 1: the episode. And so I had snipped up a clip
1:40
Speaker 1: to copy over to another project and And I thought,
1:43
Speaker 1: oh my God, this dog's barking. Like that makes it
1:45
Speaker 1: even funnier that there's this chaotic dog barking in the background.
1:47
Speaker 1: And I forgot to turn that section of the podcast down.
1:50
Speaker 1: So I am very sorry for that. It sounded like
1:52
Speaker 1: a lot of excuses happening there. Because there's been a
1:53
Speaker 1: few errors lately, as people have liked to point out
1:56
Speaker 1: in the review section. And also our mum did flag
1:59
Speaker 1: it with you because you always send it over to her.
2:01
Speaker 1: She always has a bit of a listen. I'm sorry.
2:02
Speaker 1: What would you like me to do? Should I go
2:04
Speaker 1: into the town square for punishment? Look, I'm just hoping
2:07
Speaker 1: and praying that this episode is error free. Like I
2:09
Speaker 1: almost feel like by saying that there's going to be
2:11
Speaker 1: some major error. Kate, we were laughing off mic before
2:15
Speaker 1: because I was explaining how the error occurred and I
2:18
Speaker 1: said that I had created a folder called Kate Rude
2:20
Speaker 1: where I was putting bits of of audio in where
2:23
Speaker 1: you had blown your lid. So maybe we could also
2:26
Speaker 1: share that if everyone wants that. Well, look, I'm going
2:28
Speaker 1: to try and get us off that because I feel
2:30
Speaker 1: like this is going to be a massive argument. No.
2:31
Speaker 1: We've already got an on-air compilation of all your errors recently.
2:35
Speaker 1: All right.
2:35
Speaker 2: All right.
2:36
Speaker 1: We'll put the errors up and also the Kate rude.
2:39
Speaker 1: All right. I'll start making my own compilation.
2:41
Speaker 3: Okay.
2:42
Speaker 1: Everyone go and tune in to Outspoken's Instagram because there
2:45
Speaker 1: are some funny things on there. It looks like there's
2:46
Speaker 1: set to be even more funny things. But a lot
2:48
Speaker 1: of listeners actually thought we were rage baiting them with
2:50
Speaker 1: that dog barking incident because– Last subs episode, we read
2:54
Speaker 1: out our hate comments and I joked that we weren't
2:56
Speaker 1: relevant anymore because we weren't getting as many bad reviews
2:59
Speaker 1: and people thought, oh, maybe we were purposely putting out
3:01
Speaker 1: bad audio to get bad reviews. Other people wondered if
3:06
Speaker 1: we were doing a bit, a bit off the back
3:08
Speaker 1: of Barnaby Joyce going viral for yelling at his dog.
3:10
Speaker 1: So for those who haven't heard it, let's throw to
3:12
Speaker 1: the clip. You're defending your leader, but are you really
3:16
Speaker 1: comfortable with where she is taking you? Five feet.
3:20
Speaker 2: Sit down.
3:22
Speaker 3: Sorry. It's a dog.
3:25
Speaker 1: That does sound a bit like you, Kate, when you
3:27
Speaker 1: are yelling at your dogs. I am so glad that
3:29
Speaker 1: somehow with your audio stuff up that it didn't include
3:32
Speaker 1: me yelling at them because sometimes I'm like, oh, that
3:34
Speaker 1: was a bit bad. Like if that went to air.
3:36
Speaker 1: Can I say that I actually thought it was quite
3:38
Speaker 1: foul how he yelled at his dog like that. Like
3:39
Speaker 1: it made me feel uncomfortable.
3:41
Speaker 3: Oh, it did.
3:41
Speaker 1: But it's difficult when we're trying to record our podcast
3:44
Speaker 1: and Shadow, as you heard, is very loud in the background.
3:46
Speaker 1: The difference with him though is He was doing a
3:48
Speaker 1: live sort of Zoom interview with the ABC. He knew
3:51
Speaker 1: that he was live. He knew that he was on
3:53
Speaker 1: camera and he still went ape like that. There's been
3:55
Speaker 1: times when I've been on Zoom and Archie's barked, but
3:57
Speaker 1: you're in front of people, you know what I mean?
3:59
Speaker 1: You pretend that it's okay. You can tell that he
4:01
Speaker 1: clearly yells at that dog all the time because that
4:04
Speaker 1: came too quickly. It was like a Freudian slur. The
4:06
Speaker 1: way he giggled after, like, oh, sorry. Well, some people
4:09
Speaker 1: speculated that his dog wasn't even creating a scene because
4:11
Speaker 1: you could actually even hear the dog, you know what
4:13
Speaker 1: I mean, at home. You couldn't hear the dog barking.
4:15
Speaker 1: People think that he was trying to– stem this awkward
4:19
Speaker 1: flow of questions that he was getting that he didn't
4:21
Speaker 1: know how to answer. Let's take a listen to how
4:24
Speaker 1: he explained what went down.
4:26
Speaker 3: Well, you can hear it, but she was right underneath
4:28
Speaker 3: my feet, underneath the deck, which is behind us. And
4:32
Speaker 3: just barking, not sort of like quality woof, woof. It
4:34
Speaker 3: was like continual, like woof, woof, woof, woof, woof, woof.
4:37
Speaker 3: And I couldn't hear Sarah Ferguson, which is not a
4:39
Speaker 3: great loss. And I couldn't hear the questions. And I'm
4:43
Speaker 3: sort of winging it. And Sarah Ferguson's getting a fair
4:47
Speaker 3: run up and giving me some media chin music. And
4:50
Speaker 3: I can't, I'm not on the balls of my toes.
4:52
Speaker 3: I'm not playing the good shots. So I'm getting a
4:54
Speaker 3: little bit angry. Then I'm getting really angry. And then
4:57
Speaker 3: I verbally assaulted the dog, which I'm incredibly sorry for.
5:04
Speaker 1: See, we didn't have these issues when people didn't work
5:07
Speaker 1: from home or relied on Zoom. This is a new
5:10
Speaker 1: phenomenon since 2020, really. Anytime Sophie and I have an
5:15
Speaker 1: important meeting for our PR business, My cats just seem
5:18
Speaker 1: to come in the room and just sit on my
5:20
Speaker 1: lap and then you have to acknowledge them. Oh, no,
5:22
Speaker 1: you don't have to acknowledge them, Amy. You always awkwardly
5:25
Speaker 1: acknowledge it. I'm like, oh, these are my cats. And
5:27
Speaker 1: I'm just like screaming in my head, shut the fuck up.
5:29
Speaker 1: It was funny. We had quite an important business meeting
5:32
Speaker 1: a couple of months ago. And I said to Sophie, look,
5:34
Speaker 1: we've got to act professional. Don't mention your dog. We
5:37
Speaker 1: actually had balloons up in the background for Archie's birthday
5:40
Speaker 1: and I was like, let's remove those anyway. Oh, my God.
5:43
Speaker 1: You've had balloons up for your son's birthday for about
5:47
Speaker 1: two weeks and a calendar on the wall. I don't know.
5:49
Speaker 1: Can I ask, why do you decorate your house with
5:52
Speaker 1: calendars on the wall? I don't have a calendar on
5:54
Speaker 1: the wall. It's so fucking 90s. I don't have a
5:56
Speaker 1: calendar on the wall. You do. You have one on
5:57
Speaker 1: the wall. I don't anymore. You do. Yeah, anymore. I
6:00
Speaker 1: haven't for about a year and a half. You've got
6:02
Speaker 1: one in the toilet though. My mother-in-law kindly does it
6:04
Speaker 1: and puts all people's birthdates and anniversaries. It's actually very helpful.
6:07
Speaker 1: I don't mind the one in the toilet, but I
6:08
Speaker 1: think get rid of the one in the family room.
6:10
Speaker 1: Kate's team set up like, it just looked like, yeah,
6:14
Speaker 1: it looks like you're a mum from the nineties because
6:16
Speaker 1: you had like this farmyard thing in the background. You
6:18
Speaker 1: have this painting of your like our cats in the
6:22
Speaker 1: background it's real I don't know we'll have to share
6:24
Speaker 1: a screenshot of it this is a nice little um
6:27
Speaker 1: promo for Kate's TikTok that she's apparently set to launch
6:30
Speaker 1: so I literally said this as an idea because Amy's
6:34
Speaker 1: you know doing all their comedy TikToks and I was
6:36
Speaker 1: like oh what can I do that's fun I mean
6:39
Speaker 1: not that I have any time but I have been
6:41
Speaker 1: trying to educate myself on interior designs and you know
6:44
Speaker 1: Clearly it's not working because I've got calendars on the
6:46
Speaker 1: wall and kids toys everywhere, but we're going to be
6:48
Speaker 1: getting our floorboards done. And I feel like that will
6:50
Speaker 1: be like the nice base to start making the room
6:53
Speaker 1: look a lot better. So I was like, do I
6:55
Speaker 1: start a series being like, okay, well, this is my
6:57
Speaker 1: un-aesthetic house. Help me redesign it.
7:00
Speaker 3: Yeah.
7:00
Speaker 1: Do you want me to come through and I can
7:02
Speaker 1: sort of. Tell you what's wrong. Look, I mean, there's
7:04
Speaker 1: budget constraints there as well. Like I don't have a
7:06
Speaker 1: big budget. So some of these will have to be
7:08
Speaker 1: done on the cheap. Do you know what I love
7:10
Speaker 1: is in Molly Mae's house, I mean, we're obviously talking
7:12
Speaker 1: about budget restraints. Those two don't go together. But in
7:16
Speaker 1: her house... She's got these amazing built-in shelves. Well, that's
7:19
Speaker 1: what I want to do. There is an Ikea hack
7:21
Speaker 1: for that that's quite thrifty. Kate, I could film your
7:25
Speaker 1: series for you with my videography background. I think people
7:28
Speaker 1: like the shit filmed on just your phone though. I
7:30
Speaker 1: can film shit, don't worry. You know what I mean?
7:32
Speaker 1: Like sometimes you just want it to look like someone's
7:34
Speaker 1: just picked up their camera. No, but all the before videos. Oh, okay, yeah.
7:37
Speaker 1: Getting back to the dog audio, I have been checking
7:40
Speaker 1: and we are yet to receive a bad review about that.
7:43
Speaker 1: The rage baiting didn't work. However, we did receive one
7:46
Speaker 1: rather strange review. So someone wrote, one of you girls
7:50
Speaker 1: sounds like you're talking with Nutella lipstick. I try and
7:53
Speaker 1: battle through the episode, but it's giving wasn't invited to
7:56
Speaker 1: the party. Now I shared this on our Instagram because
7:59
Speaker 1: I thought it was so funny. Well, because I love Nutella.
8:01
Speaker 1: Like that's my thing.
8:02
Speaker 3: Yeah.
8:03
Speaker 1: Are you the Nutella lipstick? I think I might be
8:05
Speaker 1: because So I put it up and I said, like,
8:07
Speaker 1: this is hilarious. Like, I don't even know what this means.
8:10
Speaker 1: And one listener wrote in saying like, look, I'm trying
8:13
Speaker 1: to be polite here, but I think possibly they mean
8:16
Speaker 1: that one of you speaks too close to the microphone.
8:18
Speaker 1: And for quite some weeks now, I haven't been able
8:20
Speaker 1: to listen with my AirPods in. It's fine if I
8:22
Speaker 1: listen in the car. And I think it's me because
8:25
Speaker 1: I've been using our crap old microphone still. We've got
8:27
Speaker 1: nice new microphones, which we're all using at the moment.
8:30
Speaker 1: So hopefully there's no Nutella lip smacking. I also asked
8:33
Speaker 1: my husband and he said, I think it means one
8:35
Speaker 1: of you is like, All the time. So I'm sorry.
8:37
Speaker 1: Apologies for doing that into the microphone. The teller is sticky.
8:40
Speaker 1: So is it that someone's not enunciating properly? No, is
8:43
Speaker 1: it they're licking their lips in a sticky way? Like
8:45
Speaker 1: there's like a– anyway, I don't think we should do
8:47
Speaker 1: the noises. Well, we will try and get to the
8:49
Speaker 1: bottom of who that is and try and stop that
8:52
Speaker 1: from happening because that sounds– Absolutely revolting. I mean, Nutella,
8:55
Speaker 1: that sounds delicious. And that's why I initially thought that
8:57
Speaker 1: maybe it was Sophie because she is a Nutella fiend.
8:59
Speaker 1: Maybe we need to be sponsored by Nutella at this point.
9:02
Speaker 1: What about the wasn't invited to the party bit? Looking within,
9:05
Speaker 1: I can kind of see where they're coming from. We
9:07
Speaker 1: are critiquing a lot of people. So we'll take that
9:09
Speaker 1: on board as well. I'm getting this general consensus from
9:12
Speaker 1: listeners that they are enjoying seeing some of this archival
9:15
Speaker 1: footage of some of our arguments. So I think I'm
9:17
Speaker 1: going to have to go through and find some more.
9:19
Speaker 1: And Amy, you have given us off the back of
9:21
Speaker 1: that vision a an idea for another slogan across a T-shirt.
9:25
Speaker 1: So to go with kick to the dick, we need
9:27
Speaker 1: just go dickheads because that is what you yelled at
9:30
Speaker 1: Kate and I to start going and a lot of
9:33
Speaker 1: people loved it. Yeah, I did have a laugh when
9:35
Speaker 1: I saw that video. I was like, oh, that was me. Hideaway.online,
9:41
Speaker 1: mix 5 for 100, link in my bio. Ashy Binds'
9:47
Speaker 1: fragrance brand Hideaway is under fire for its influencer marketing program.
9:51
Speaker 1: A micro-influencer has labeled the brand disrespectful while others are
9:56
Speaker 1: calling out their use of AI in ads. Okay, this
9:59
Speaker 1: is not a good look for Ashi's brand. Can you
10:01
Speaker 1: tell us what's been going down? Well, let's start with
10:04
Speaker 1: Hideaway's collab program. So a micro-influencer called Taylor Marie posted
10:08
Speaker 1: a TikTok claiming that she was approached by a fragrance
10:11
Speaker 1: brand for a contra deal. Now, she didn't name the brand,
10:14
Speaker 1: but she dropped clues that made it very obvious that
10:17
Speaker 1: it was Hideaway. Now, originally, Taylor was interested in working
10:21
Speaker 1: with the brand, so she ended up following the steps
10:24
Speaker 1: to apply for their Shopify collaboration program as directed. However,
10:28
Speaker 1: when she discovered the brand expected her to create four
10:31
Speaker 1: to six videos for Contra, she told them it was
10:34
Speaker 1: too much work. Now, the brand's partnership manager came back
10:37
Speaker 1: and said, oh, no, no, you just only have to
10:39
Speaker 1: do one or two. And they said, just go pick
10:41
Speaker 1: the products that you would like in exchange. Now on
10:45
Speaker 1: the form, there were nine products. However, when Taylor tried
10:49
Speaker 1: to click multiple products, she realized she could only select
10:53
Speaker 1: one product. Let's take a listen to what she said.
10:56
Speaker 2: But I was like, in what world do you think
10:59
Speaker 2: that I would waste my valuable time making not even
11:04
Speaker 2: one video? I wouldn't even make one video for a
11:06
Speaker 2: bottle of perfume in your initial asking of four to
11:09
Speaker 2: six videos for one perfume that are always on sale
11:12
Speaker 2: for like $ 30. It was so disrespectful to me.
11:16
Speaker 1: And as soon as I saw that, I was like,
11:18
Speaker 1: I'm never speaking to these people again. Look, I can
11:21
Speaker 1: see why she's upset. It's pretty insulting, particularly when the
11:24
Speaker 1: brand originally asked her to create four to six videos
11:28
Speaker 1: for one bottle of perfume that retails for about $ 30.
11:31
Speaker 1: That means they're paying $ 5 for each video. And also
11:34
Speaker 1: it's not just the videos. Like there's a lot of
11:36
Speaker 1: work that would go into creating a video, but it's
11:38
Speaker 1: also you $ 5 for tapping into her audience. How many
11:42
Speaker 1: followers does she have? She's got 4.6 thousand and I
11:45
Speaker 1: mean I know she doesn't have a huge following but
11:48
Speaker 1: often those audiences are a lot more engaged. I have
11:51
Speaker 1: been approached by some brands who want me to share
11:54
Speaker 1: content on my own Instagram account and similar to Taylor
11:56
Speaker 1: I've got around 3,000 followers but the whole thing is
12:00
Speaker 1: in that situation from a PR perspective you're not actually
12:04
Speaker 1: being paying just for their followers you're paying for their
12:07
Speaker 1: time to create the content because now content is so
12:10
Speaker 1: intricate you have to be strategic about it so it's
12:13
Speaker 1: pretty offensive to say your time is only worth $ 30
12:17
Speaker 1: of this product but not just that look at how
12:19
Speaker 1: successful some UCG creators are Like not only are they
12:23
Speaker 1: wanting her to share the content on her own channel,
12:25
Speaker 1: they would probably take her videos, repurpose them, put them
12:28
Speaker 1: up as adverts. That's exactly what they're doing on their
12:31
Speaker 1: TikTok account. Well, it's funny you say that because the
12:34
Speaker 1: brand is also under fire for using AI in a
12:38
Speaker 1: lot of their ads. So one ad in particular that
12:41
Speaker 1: is attracting a lot of negative attention features, an attractive
12:45
Speaker 1: AI couple spruiking the perfume. Let's throw to the ad.
12:49
Speaker 3: Hideaway.online, mix 5 for 100, link in my bio, Australian made, vegan.
12:56
Speaker 1: Lasts all day. It really does last all day. He knows.
13:03
Speaker 3: He monitors.
13:05
Speaker 1: Who is buying that this is a real couple? Like
13:07
Speaker 1: the second I saw this clip, I was like, that
13:10
Speaker 1: is 100% AI. Like they were almost too good looking.
13:13
Speaker 1: And just the way they interacted with each other just
13:15
Speaker 1: did not seem normal. I mean, Who the hell is
13:18
Speaker 1: being converted from these ads? People are so savvy now
13:20
Speaker 1: that they can spot AI a mile off, particularly these
13:24
Speaker 1: terrible fake marketing campaigns. And it really pisses me off
13:28
Speaker 1: as someone who works in the PR and marketing industry.
13:31
Speaker 1: The people are no longer utilizing experts in this space.
13:36
Speaker 1: They're just cheating the system. and putting up these fake campaigns.
13:41
Speaker 1: It's interesting because I saw a video from Britt Saunders,
13:43
Speaker 1: another influencer turned businesswoman who is doing incredibly well with
13:47
Speaker 1: her company, Fate. And she was talking about how she
13:50
Speaker 1: was uploading some meta ads and how meta actually now
13:54
Speaker 1: suggests to use AI. Like she put in a photo
13:57
Speaker 1: to use on the ad and it was like, oh,
13:59
Speaker 1: you can redo the photo so it looks like this.
14:01
Speaker 1: And they put in like an AI model and she
14:03
Speaker 1: was saying how terrible it is. I mean, I think
14:06
Speaker 1: there are some small businesses that can obviously really benefit
14:09
Speaker 1: from the use of AI, but it's really interesting that
14:13
Speaker 1: Ashi Bynes, who is an OG influencer, she's been creating
14:17
Speaker 1: content for more than 10 years now. It's interesting that
14:21
Speaker 1: she doesn't actually respect content creators enough to use them
14:25
Speaker 1: in her ads, nor to pay them. Doesn't that give
14:27
Speaker 1: you insight into how well the brand's doing? Like obviously
14:30
Speaker 1: not that well if they're having to resort to using
14:33
Speaker 1: AI campaigns because it's cheap. Like a lot of small
14:35
Speaker 1: businesses use AI in their marketing because they don't have
14:39
Speaker 1: a budget for it. It's very obvious there are budget
14:41
Speaker 1: restraints going on with Hideaway. I want to put it
14:44
Speaker 1: out there. I'm not accusing Ashley Bynes of doing this,
14:46
Speaker 1: but I have seen a lot of people complaining that
14:49
Speaker 1: their images or their voices are being stolen by AI
14:53
Speaker 1: and used in campaigns. So Michelle Andrews recently spoke about
14:57
Speaker 1: how her voice had been lifted from the podcast and
15:00
Speaker 1: used in a marketing campaign. A listener just this week
15:03
Speaker 1: sent me in some photos of where she thinks that
15:06
Speaker 1: a fast food brand has stolen some of her photos
15:09
Speaker 1: and used her in one of their recent campaigns. It's
15:11
Speaker 1: very scary. But from a marketing perspective, it doesn't make
15:15
Speaker 1: sense to me because I feel like brands who excessively
15:19
Speaker 1: use AI cause a lot of damage to their own brand.
15:22
Speaker 1: Like when you see an ad from Hideaway that clearly
15:25
Speaker 1: is AI, it does not make me want to buy it.
15:27
Speaker 1: Do you think the team actually sat back and were like,
15:28
Speaker 1: this looks pretty good? I think they did. I actually
15:31
Speaker 1: think they did. There was nobody there saying, wait a sec, wait,
15:35
Speaker 1: this looks a little bit fake. A little bit fake.
15:38
Speaker 1: Ashley Bynes is often critiqued for using ChatGPT to come
15:42
Speaker 1: up with all of her captions of her photos and
15:45
Speaker 1: her content. So I think she's just such a supporter
15:48
Speaker 1: of AI. Like yourself. Yeah, and you know when you
15:51
Speaker 1: use it too much and you can't see? AI blindness.
15:55
Speaker 1: If there was a morning that I could sleep in
15:57
Speaker 1: and ditch today's session, it would be today. Sarah's Day
16:01
Speaker 1: has teased she's set to launch an activewear line in 2027. Kate,
16:06
Speaker 1: it seems like this moment has been years in the making. Yeah,
16:08
Speaker 1: she is definitely no stranger to the activewear space. In 2018,
16:13
Speaker 1: she launched her first activewear collection with White Fox Boutique.
16:17
Speaker 1: It was a massive success from the get-go. It sold
16:20
Speaker 1: out instantly. She then went on to release six more
16:23
Speaker 1: collections with the brand. However, by the time the seventh
16:26
Speaker 1: collection came out in 2024, it was clear that something
16:30
Speaker 1: had changed because unlike all of her other collections, it
16:33
Speaker 1: didn't sell out immediately or need to be restocked. I
16:36
Speaker 1: think it had a lot to do with White Fox
16:39
Speaker 1: Boutique's core demographic because yes, when Sarah started the collection
16:45
Speaker 1: back in 2018, she would have been in her early 20s,
16:48
Speaker 1: which aligned with White Fox Boutique's demographic then. As she's
16:52
Speaker 1: become a mother, her audience has sort of grown with her.
16:56
Speaker 1: It's only really teenagers now who buy from White Fox
16:58
Speaker 1: Boutique and they're not really following along with Sarah's day's
17:01
Speaker 1: motherhood content remember how legendary her campaigns used to be
17:04
Speaker 1: though and some infamous yeah like they would get so
17:08
Speaker 1: much hype on social media because her husband kurt would
17:11
Speaker 1: film them and they would go above and beyond i've
17:13
Speaker 1: always wanted to know how much their brand actually paid
17:17
Speaker 1: to create those assets for them thing that was so
17:19
Speaker 1: funny is everyone actually just loved the behind the scenes
17:22
Speaker 1: vlog of the campaign they didn't actually like the campaign
17:24
Speaker 1: itself because it was always this mega production for something
17:27
Speaker 1: that was just going to be shared on Instagram. Yeah,
17:29
Speaker 1: but I kind of liked the mega, I feel like
17:30
Speaker 1: people liked that they were putting in so much effort.
17:34
Speaker 1: And it's interesting because White Fox has always been synonymous
17:37
Speaker 1: with Sarah's day. So it was clear something was up
17:40
Speaker 1: when she suddenly stopped wearing her own active wear. Suddenly
17:44
Speaker 1: she was wearing more dressed up clothes. Like before on
17:47
Speaker 1: her channel, you only ever saw her in her own
17:49
Speaker 1: active wear. I kind of liked it though, because I
17:52
Speaker 1: really love Sarah's Day's interior design taste and I also
17:55
Speaker 1: love her clothes. Like she has really good taste and
17:59
Speaker 1: I kind of never bought that she was into the
18:01
Speaker 1: active wear that she was wearing. Really? Like a lot
18:03
Speaker 1: of it was garish and ugly. Oh, no, that was,
18:05
Speaker 1: I think they were of the time.
18:07
Speaker 2: Yeah.
18:07
Speaker 1: Like when she bought it out. You bought some of
18:09
Speaker 1: the active wear. I did and I wouldn't wear it now. Yeah,
18:12
Speaker 1: but it was of the time. But if anything, I
18:15
Speaker 1: almost think she looks uncomfortable wearing normal clothes because I'm
18:17
Speaker 1: so used to seeing her in active wear. But she
18:20
Speaker 1: seemed almost excited to not wear it. have to just
18:23
Speaker 1: wear the White Fox clothes, if that makes sense. It's
18:25
Speaker 1: sort of like all the Gymshark athletes who then suddenly
18:28
Speaker 1: get dropped by Gymshark and then you see what style
18:30
Speaker 1: of clothes or active wear they actually like. And they're
18:33
Speaker 1: always passive aggressively wearing a different brand and suddenly talking
18:36
Speaker 1: about it. Yeah. I mean, it was clear the partnership
18:38
Speaker 1: was over and the real nail in the coffin was
18:40
Speaker 1: in May last year when White Fox put all of
18:43
Speaker 1: Sarah's collections on super sale. I feel like the last
18:47
Speaker 1: couple of years have been really tumultuous for Sarah when
18:50
Speaker 1: it comes to partnerships because For so many years, she
18:54
Speaker 1: worked with the same brands. You had White Fox Boutique, Tropica,
18:59
Speaker 1: Loving Earth, like all of those brands, you know, as
19:02
Speaker 1: I said earlier, were synonymous with Sarah's Day. But over
19:06
Speaker 1: the last couple of years, those brand deals have dropped off.
19:09
Speaker 1: There was, of course, also that drama with Who Is Elijah?
19:12
Speaker 1: And I think... all of those partnership dramas have really
19:16
Speaker 1: triggered a change in the way Sarah approaches her business.
19:19
Speaker 1: I definitely think that Sarah has been burnt by a
19:21
Speaker 1: couple of these brands, but also she's become more strategic.
19:25
Speaker 1: She's probably seen a lot of these brands make a
19:27
Speaker 1: hell of a lot of money off her name and
19:29
Speaker 1: has thought, well, I've got enough money and backing now
19:32
Speaker 1: to launch my own brands and take all of the profit.
19:35
Speaker 1: I mean, she really dipped her toe in the water
19:37
Speaker 1: when she became an investor in Hyro, which was an
19:40
Speaker 1: already established electrolyte company. And it probably gave her the
19:43
Speaker 1: confidence to think, well, I can do this on my own.
19:46
Speaker 1: I've got the audience. I've got the vision. I just
19:49
Speaker 1: need the right people to make this work. I think
19:52
Speaker 1: that's why this recent revelation about the activewear company is
19:55
Speaker 1: so interesting because it is a market that she has
19:58
Speaker 1: tested and recently, I suppose, not failed in, but the
20:02
Speaker 1: fact that White Fox Boutique no longer want to back
20:04
Speaker 1: her and her own followers didn't get behind her last
20:07
Speaker 1: activewear drop, like she's taking on a lot of risk.
20:10
Speaker 1: I wouldn't say she's been unsuccessful in that space when
20:12
Speaker 1: she's had six collections which sold out. I think that
20:15
Speaker 1: White Fox was just the wrong fit. Yeah. She'll now
20:18
Speaker 1: actually be marketing her product towards her proper audience. But
20:23
Speaker 1: we touched on earlier, she was the creative brains behind
20:25
Speaker 1: all of the promotional campaigns for her collections with White
20:28
Speaker 1: Fox Boutique. And they were being promoted directly to her
20:32
Speaker 1: Instagram and YouTube audience. Yeah, but at the end of
20:34
Speaker 1: the day, I also think that she was restricted with
20:36
Speaker 1: the brand and what materials they want to use and
20:38
Speaker 1: the quality of the clothes. Like personally, I wouldn't buy
20:43
Speaker 1: activewear from White Fox Boutique after experiencing the fabric because
20:47
Speaker 1: it's tight. It doesn't stretch properly. Like there's so many
20:50
Speaker 1: luxe brands on the market, like Lululemon. And I think
20:54
Speaker 1: she wants to bring out a luxe version of it.
20:56
Speaker 1: Now she's been dropping some clues about this activewear brand.
20:59
Speaker 1: So This week, she shared a photo of her work
21:02
Speaker 1: desk and it featured a Pinterest board with Activewear on
21:05
Speaker 1: it alongside an actual pin board with color swatches, fabric
21:10
Speaker 1: and sketches with a caption that said, 2025 to 2026
21:14
Speaker 1: have been pivotal years of building for me as I
21:16
Speaker 1: take leaps and make bold moves, but I cannot wait
21:19
Speaker 1: to show you everything I've been working on in secret.
21:22
Speaker 1: Incoming 2027. Look, she hasn't come out and confirmed that
21:26
Speaker 1: she's launching this activewear brand on her own, but I
21:28
Speaker 1: would be very surprised if someone else was involved. I
21:30
Speaker 1: think this is a year of her own personal ventures. Now,
21:33
Speaker 1: in terms of what this brand is going to be called,
21:36
Speaker 1: a super sleuth thinks that they have uncovered the name.
21:38
Speaker 1: So they noticed that the phrase Prom Dio was pinned
21:42
Speaker 1: on the board. I don't think that that's a very
21:44
Speaker 1: catchy name. Well, it's interesting because I did some Googling
21:48
Speaker 1: and it's The phrase is very close to pro-dio, which
21:52
Speaker 1: is a Latin expression that means for God. So it
21:55
Speaker 1: essentially means doing work or services purely out of devotion
21:59
Speaker 1: to God. Now this fits Sarah's Day's branding because she
22:02
Speaker 1: is very religious and she has opened up more and
22:05
Speaker 1: more over the years about her devotion to God. It's
22:08
Speaker 1: interesting because I think that would actually put a lot
22:09
Speaker 1: of people off from buying the brand. I just don't
22:13
Speaker 1: think it's very catchy. I think you want a name
22:16
Speaker 1: that's easy to pronounce. People straight away know what it means.
22:20
Speaker 1: It would actually be difficult to come up with an
22:22
Speaker 1: active word name in 2026 that hasn't been copyrighted. Maybe
22:26
Speaker 1: that's why they're trying to go with something like this.
22:28
Speaker 1: I think it should be Day. Yeah, I thought Day Active,
22:31
Speaker 1: like that would be copyrighted probably though. Let's be honest,
22:34
Speaker 1: it's not like Adidas or Nike probably sounded great the
22:36
Speaker 1: first time you heard it. Like we've got to give
22:38
Speaker 1: them some grace. I mean, could that just be on
22:39
Speaker 1: the board because they're saying like we're doing this for God? Yeah,
22:43
Speaker 1: I'm not convinced that that's the name of this brand.
22:46
Speaker 1: This all seems to be a part of a very
22:48
Speaker 1: deliberate pivot that Sarah's Day has made in the last
22:50
Speaker 1: six months because while her platform was originally built on fitness,
22:55
Speaker 1: since she's had kids, it has very much more been
22:58
Speaker 1: motherhood and lifestyle focused. But in the last six months,
23:01
Speaker 1: her page has just been full of marathon prep. She's
23:04
Speaker 1: doing high rocks, a real focus on fitness. I mean,
23:08
Speaker 1: we saw the change when she launched her 560 challenge
23:11
Speaker 1: last year as well. I think it also just reflects
23:14
Speaker 1: the new stage of life that she's finding herself in.
23:17
Speaker 1: She has absolutely devoted herself to her children over the
23:20
Speaker 1: past seven years. She's now coming out of those sort
23:23
Speaker 1: of newborn trenches. Her youngest son is just about to
23:26
Speaker 1: turn two. So she is now able to invest in
23:30
Speaker 1: the activities that she enjoyed doing. I think it's really
23:32
Speaker 1: nice to see. I often watch Sarah's Days channel with
23:35
Speaker 1: my husband and I said, This really reminds me of
23:37
Speaker 1: the old content that she used to share. Same. And
23:40
Speaker 1: I wonder now that she is really into running, as
23:44
Speaker 1: you said, Kate, could this just be an Activewear brand
23:47
Speaker 1: aimed at runners? I mean, this move to Activewear makes
23:49
Speaker 1: a lot of sense with the content that she has
23:51
Speaker 1: been sharing recently. I think it also just makes sense
23:54
Speaker 1: to her core brand that she's had for the past
23:56
Speaker 1: almost decade. Like fitness is her. It makes sense she
24:00
Speaker 1: should have her own activewear brand. Yeah, I'm pretty sure
24:02
Speaker 1: a couple of months ago when we discussed the whole
24:05
Speaker 1: who is Elijah fallout and her attempt at creating her
24:08
Speaker 1: own perfume brand, we were like, why doesn't she just
24:10
Speaker 1: do activewear? Like that's what people want. They want to
24:12
Speaker 1: buy that activewear. That being said, it will be very
24:14
Speaker 1: interesting to see how successful it is. But obviously we've
24:17
Speaker 1: seen Tammy Hembrough shut down her activewear brand. also Chloe Zep.
24:21
Speaker 1: So that could be why there was a bit of
24:24
Speaker 1: a resistance to get into it. It's a very saturated market.
24:27
Speaker 1: I mean, at the moment, she's got a lot of
24:29
Speaker 1: fingers in pies as well, because not only is she
24:32
Speaker 1: potentially launching this fragrance brand, that's gone a little bit
24:35
Speaker 1: quiet recently, but she's got a content business that she
24:38
Speaker 1: shares with her husband, Kurt, called House of Groms. As
24:41
Speaker 1: you mentioned, she's a shareholder in drinks company Hyro, and
24:45
Speaker 1: currently she's documenting the rebuild of her holiday house down
24:48
Speaker 1: the coast. So she is incredibly busy. To add to that,
24:52
Speaker 1: she's also just announced she's hoping to release her second
24:54
Speaker 1: cookbook by Christmas, which she's been working on for the
24:57
Speaker 1: last two years. I feel really excited for her because
24:59
Speaker 1: you can feel in her YouTubes how passionate she is
25:03
Speaker 1: about all of these brands. And she really has had
25:05
Speaker 1: to put a lot of her business on hold while
25:07
Speaker 1: she has been in the early stages of motherhood. So
25:10
Speaker 1: as a new mum myself, I feel really happy for
25:12
Speaker 1: her that she's able to get back into it. I'm
25:15
Speaker 1: just getting ready for a friend's baby shower and my
25:18
Speaker 1: baby is currently napping.
25:19
Speaker 2: So I figured I could film a.
25:21
Speaker 1: Get ready with me. Olivia Rogers has seemingly reconciled with
25:26
Speaker 1: her former best friend and stylist, Paul Versace. The Miss
25:29
Speaker 1: Universe finalist shared a sweet photo of Paul cuddling her
25:32
Speaker 1: newborn son with the caption, we caught up with Paul
25:35
Speaker 1: Versace and Albie got to hear the story of how
25:38
Speaker 1: his mum and dad met because of pee. Paul also
25:41
Speaker 1: shared his own snap on his Instagram story with the caption,
25:44
Speaker 1: little Albie and tagged Olivia. Now, this is a really
25:48
Speaker 1: big step forward for the former best friends because it
25:51
Speaker 1: was only in February that Olivia finally admitted that they
25:55
Speaker 1: were no longer friends after almost a year of speculation.
25:58
Speaker 1: So in an Instagram Q & A, she wrote, he
26:01
Speaker 1: moved to Sydney and we are not working together anymore.
26:04
Speaker 1: Sometimes friendships shift, but I will always wish him nothing
26:07
Speaker 1: but the best. Now, this admission came off the back
26:10
Speaker 1: of Olivia hiring a new stylist in March 2025 and
26:14
Speaker 1: Paul removing all photos of Olivia from his personal Instagram.
26:18
Speaker 1: Olivia and Paul have never really gone into the nitty
26:20
Speaker 1: gritty of what caused the rift. However, a few days
26:22
Speaker 1: after Olivia's Instagram admission, Ellie Gonzalez seemingly shed some light
26:28
Speaker 1: on her own issues with Paul. So in an Instagram
26:31
Speaker 1: Q & A, Ellie responded to a comment that said,
26:34
Speaker 1: I notice you no longer work with a certain someone
26:36
Speaker 1: and have unfollowed him. Now she replied saying, if you've
26:39
Speaker 1: noticed I'm no longer working with or spending time with
26:42
Speaker 1: someone and unfollowed them, it's for good reason. I don't
26:45
Speaker 1: tolerate disrespect, lying or bad behavior, especially from people who
26:50
Speaker 1: call themselves my friends. Following this, I also found out
26:53
Speaker 1: some pretty horrendous things this person had been doing. Once
26:57
Speaker 1: I see someone's true character, I'm done. Now, similar to Olivia,
27:02
Speaker 1: Ellie and Paul had a personal and professional relationship. So
27:07
Speaker 1: Ellie used to refer to Paul as a good friend.
27:09
Speaker 1: He even styled her for her wedding. However, just like
27:12
Speaker 1: with Olivia, the pair abruptly stopped following each other and
27:16
Speaker 1: Ellie unfollowed Paul and his styling account on Instagram. Despite
27:20
Speaker 1: all of this controversy, though, Paul has continued to work
27:24
Speaker 1: with Australia's top influencers and He's been doing a lot
27:27
Speaker 1: of work with Tammy Hembrough. He recently dressed Lucy Jackson
27:30
Speaker 1: and Nikki Westcott. So clearly the influencers still want to
27:34
Speaker 1: work with him. And he's always at the brown low.
27:37
Speaker 1: There's always a wife or girlfriend who's being dressed by
27:39
Speaker 1: Paul Versace, otherwise known as Style by Bloom. Why do
27:42
Speaker 1: you guys think that Olivia and Paul have reconnected now?
27:46
Speaker 1: I reckon it has to do with Olivia recently having
27:49
Speaker 1: a baby. I feel like that's a big perspective shift
27:51
Speaker 1: and you start to get really sentimental about old friendships
27:54
Speaker 1: that you had, particularly... considering Paul introduced her to her partner.
27:59
Speaker 1: I feel like maybe she feels a little bit in
28:01
Speaker 1: debt to him over that. I think maybe Paul's worked
28:03
Speaker 1: on himself and maybe he's changed the things that Olivia
28:06
Speaker 1: had an issue with. And when you have a baby,
28:09
Speaker 1: sometimes there are friends who aren't there for you and
28:11
Speaker 1: maybe he's swept in and gone and actually reached out to,
28:15
Speaker 1: how are you? I really want to reconnect. It might
28:18
Speaker 1: have something to do with the fact that he now
28:20
Speaker 1: lives in Sydney as well. Maybe she can tolerate him
28:23
Speaker 1: in smaller doses or vice versa. And sometimes even though
28:27
Speaker 1: your lives may no longer align, you can catch up
28:30
Speaker 1: with them sporadically and still enjoy that time. I think
28:33
Speaker 1: the telling thing will be if she starts being styled
28:36
Speaker 1: by him again. I think that is all we have
28:39
Speaker 1: time for today, though. Thank you so much for listening
28:41
Speaker 1: to another episode of Outspoken. If you want to hear
28:44
Speaker 1: more from us, we drop a bonus episode of Outspoken
28:47
Speaker 1: every Thursday to our Outspoken Plus subscribers. All the details
28:51
Speaker 1: to sign up are in the show notes. This podcast
28:53
Speaker 1: was recorded on the traditional land of the Kaurna people
28:56
Speaker 1: of the Adelaide Plains. We pay respect to elders past
28:59
Speaker 1: and present.