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How Chime Built a Neobank for the Fee-Fatigued Middle Class
Lucas and Luna drill into how Chime acquired 20 million users without a branch, a checkbook, or a single overdraft fee. They trace the company's origin story — founder Chris Britt's frustration with big-bank penalty fees after the 2008 crisis — and unpack the two product hooks that drove adoption: early direct deposit access and the SpotMe overdraft buffer. They discuss why Chime's model works specifically for Americans living paycheck to paycheck, how the company makes money (interchange fees, not account fees), and whether the playbook can survive rising interest rates and…
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