Aaron Bean: Arm Your Buyer Champion to Win CFO Approval - Episode #45
What if your biggest competitor isn't another vendor, but your buyer's fear of making the wrong decision?
In this episode of Connect To Market, host Casey Cheshire sits down with Aaron Bean, Co-Founder and Head of Go-to-Market at Supercase.ai, to explore why the most dangerous competitor in B2B isn't a rival product, but buyer indecision. Aaron makes the case that marketers need to connect to their market by focusing on the late-stage buyer journey, equipping champions to win the internal sale in a room the seller will never be in, especially when the CFO starts asking what the problem is…
The skinny
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