Bruce Morton, From Picking Strawberries to Deconstructing Work Before AI Does It For You
The way enterprises get work done is fundamentally broken—and the companies that figure out how to orchestrate talent across employees, contractors, freelancers, and AI will win. Bruce Morton just launched Growth Capital to help them do exactly that. In this episode, Bruce shares: • Why the "chief work officer" should be a board-level role—and why it isn't yet • How deconstructing work into tasks reveals that 60% of jobs could go either way (employee or contractor) • The surprising shift: 70% of contingent workforce programs now sit under HR, not procurement—and what that means for total…
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