Latest / Irish Marketing Podcast
61 - Barry Muldowney: Group MD, Verve The Live Agency
This week, Daryl sits down with Barry Muldowney, Group Managing Director of Verve, the live agency to explore Verve's expansion from a homegrown Dublin agency into an international live experience powerhouse with teams in London, Amsterdam, and Singapore.
Key topics covered in this episode include:
The Experiential Strategy Flip: Why CMOs now place live experiences at the centre of their media plans, using multi-sensory engagement to drive lasting brand memory and measurable ROI.
International Expansion: Lessons from growing London, Amsterdam, and Singapore, and why establishing real local…
The skinny
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