Latest / The Local Marketing Podcast with Fexingo: Small Business, Google Maps, and Local SEO
How a Bookstore Uses Google Maps Posts to Sell More Books
In this episode, Lucas and Luna dive into a specific local marketing tactic: using Google Maps posts to drive foot traffic and sales at an independent bookstore, Pages in Seattle. They break down how owner Jenna Chen uses weekly posts—new arrivals, author events, staff picks—to boost visibility in the local pack and convert browsers into buyers. Lucas shares concrete data: a 22% increase in store visits after three months of consistent posting. The hosts discuss the psychology behind the tactic, how to avoid generic posts, and why this approach works especially well for small retail…
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