Staying Ahead in Dentistry: The New Era of AI-Driven Marketing
Ash welcomes Jennifer Christiansen, Co-Founder and CMO of Beacon Media and Marketing, for an in-depth discussion about the growing impact of AI in dental marketing and business operations. Jennifer shares her journey as an early adopter of technology and details how AI is reshaping digital marketing, particularly the ways prospective patients find and choose dental practices. She explains how traditional SEO strategies are evolving into an AI-driven landscape, where personalized, expert-authored content is critical for standing out in AI-powered overviews and search results.
They also discuss…
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