Latest / Shane Hewitt and The Nightshift
SuperBowl Ads: Remember the Celebrity, Not Who Paid Them
Super Bowl advertising costs millions per 30 seconds and you're watching on three screens. Your phone tracks your sports bet. Your laptop shows game stats. The TV plays the commercial nobody's watching because attention is the oxygen of marketing and you're breathing somewhere else. Rocket Mortgage spent that money on Lady Gaga singing Mr. Dress Up with zero product mentions. Either genius or expensive celebrity concert nobody remembers who paid for.
Chapman calls it the celebrity problem: the star gets so big your brand disappears. Ben Stiller and Instacart paid millions for celebrities who…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.