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Startup Funding Espresso – Gaining Sales Traction for Fundraising
Gaining Sales Traction for Fundraising Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. In raising funding, revenue traction is a key driver in attracting investors. Here are some key steps to gain sales traction for your fundraise. Early-stage companies don't have a large number of users, as that will take time. Instead, start with a small but dedicated set of users. Engagement with the product comes before revenue. Bring a strong story of initial users engaging with the product. Show how they are daily, weekly, and monthly…
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