Latest / The Matt Walsh Show / I Am Uncancelling the Daily Cancellation
Transcript
- 0:00Speaker 1: Longtime fans of this show will remember the daily cancellation segment,
- 0:04Speaker 1: which was unceremoniously disbanded some months ago. We've always intended
- 0:08Speaker 1: to bring the segment back as a weekly installment, where
- 0:11Speaker 1: once a week we cancel whichever person, place, or thing
- 0:14Speaker 1: most richly deserves it, according to me. And it's taken
- 0:18Speaker 1: us a few months to launch the new segment because
- 0:20Speaker 1: we've been deliberating over what to call it. And finally,
- 0:23Speaker 1: after many weeks of heated debate and many sleepless nights
- 0:26Speaker 1: and fervent prayers, a moment of inspiration at last came
- 0:29Speaker 1: to me. we should call the weekly cancellation the weekly cancellation.
- 0:40Speaker 1: I proposed this name to my producers. They wept with
- 0:43Speaker 1: joy and hailed my genius, which they're contractually obligated to
- 0:46Speaker 1: do in response to any of my suggestions as a
- 0:48Speaker 1: condition of their employment. But anyway, our inaugural weekly cancellation
- 0:53Speaker 1: must go to Arizona State University. Now, ASU earns this
- 0:57Speaker 1: prestigious honor after announcing that it will be the first
- 1:00Speaker 1: major university to offer a degree in being an influencer.
- 1:05Speaker 1: As Yahoo Finance reports, the university has introduced a new
- 1:09Speaker 1: Bachelor of Arts in Content Creation through its Walter Cronkite
- 1:12Speaker 1: School of Journalism and Mass Communication, giving students the opportunity
- 1:16Speaker 1: to earn a four-year degree focused on becoming professional content creators,
- 1:21Speaker 1: digital storytellers, and influencers.
- 1:23Speaker 2: Now, there's no word on who will be teaching this course.
- 1:26Speaker 1: Perhaps we can expect to see Professor Clavicular, Professor Sneeko,
- 1:30Speaker 1: It's been clear for years that most universities don't have
- 1:32Speaker 1: a policy prohibiting the mentally handicapped from getting jobs on
- 1:35Speaker 1: the faculty, so SNCCO shouldn't run into any problems. There
- 1:38Speaker 1: are also obviously no policies against Muslim communists, but I
- 1:41Speaker 1: repeat myself, And all these mentions of Snego raise the
- 1:44Speaker 1: obvious question, which is, who the hell is that?
- 1:47Speaker 2: And the answer is that it doesn't matter.
- 1:49Speaker 1: Swap in any random influencer with the IQ of Parmesan cheese,
- 1:53Speaker 1: and you get the point that this is a very
- 1:55Speaker 1: stupid idea.
- 1:56Speaker 2: But ASU is not alone.
- 1:57Speaker 1: CNN reports that Syracuse University is launching its own interdisciplinary
- 2:01Speaker 1: minor designed to prepare students for careers in content creation,
- 2:05Speaker 1: digital entrepreneurship, and the broader ecosystem supporting creators and online businesses.
- 2:11Speaker 1: But ASU is apparently the first school to offer students
- 2:13Speaker 1: the opportunity to.
- 2:14Speaker 2: Major in influencer-dom.
- 2:17Speaker 1: Various articles on the subject insist that this new degree
- 2:20Speaker 1: path makes sense because half of Gen Z aspires to
- 2:24Speaker 1: be influencers. The influencer economy, which is a phrase that
- 2:27Speaker 1: I sadly did not make up, is growing rapidly, we're told.
- 2:31Speaker 1: The Yahoo Finance report informs us that annual influencer marketing
- 2:35Speaker 1: budgets have grown 171% since last year. The average influencer
- 2:41Speaker 1: today earns apparently more than $ 90, 000 a year, roughly on
- 2:46Speaker 1: par with the average salary of a registered nurse. And
- 2:49Speaker 1: as COVID showed us, the average nurse wants to be
- 2:52Speaker 1: an influencer too, but you don't need a bachelor's degree
- 2:56Speaker 1: to be a nurse. So if any nurse wants to
- 2:58Speaker 1: make the career jump to becoming a full-time influencer, they'll
- 3:01Speaker 1: need to go back to school for a.
- 3:03Speaker 2: Few more years.
- 3:04Speaker 1: At least that's how it'll work if ASU has its way.
- 3:08Speaker 1: More from the Yahoo article. According to ASU, students will
- 3:11Speaker 1: learn content strategy, personal branding, audience analytics, multimedia production, podcasting,
- 3:17Speaker 1: social media marketing, and videography while building their own online presence.
- 3:23Speaker 1: They'll learn how to analyze performance across multiple platforms, test
- 3:27Speaker 1: different content strategies, and improve results using audience data. One
- 3:31Speaker 1: of the program's most attention-grabbing offerings is a course called
- 3:35Speaker 1: How to Become an Influencer. Students can also choose classes
- 3:37Speaker 1: in podcasting, on-camera presence, social media foundations, photography, videography, editing,
- 3:44Speaker 1: vocal delivery, and interpersonal influence. Well, you know, it's very
- 3:48Speaker 1: good that they'll be offering classes in podcasting. Take it
- 3:51Speaker 1: from me. You know, podcasting is serious business. You can't
- 3:55Speaker 1: embark on podcasting career without.
- 3:58Speaker 2: Years of training and preparation.
- 4:00Speaker 1: Now, I've been in this business so long that they
- 4:02Speaker 1: didn't have podcasting classes when I started out. I had
- 4:06Speaker 1: to learn the old fashioned way, which of course meant
- 4:08Speaker 1: that as a fledgling podcaster, according to the customs of
- 4:11Speaker 1: the day, I was sent into the wilderness where I
- 4:14Speaker 1: wandered for 40 days and 40 nights. Finally, I came
- 4:18Speaker 1: to a tall mountain and I ascended it. And at
- 4:21Speaker 1: the top, I found the great podcasting guru who imparted
- 4:25Speaker 1: to me the timeless podcasting wisdom of our forebears. He
- 4:28Speaker 1: spoke to me of the ancients, the great podcasters of legend,
- 4:32Speaker 1: Joe Rogan, Adam Carolla, Tom Green, And then I was
- 4:35Speaker 1: given a hallucinogenic substance and I went on a vision
- 4:38Speaker 1: quest and my brain was permanently damaged and I became
- 4:42Speaker 1: slightly psychotic, which, as you've noticed, is a prerequisite for podcasting.
- 4:46Speaker 1: And I did all this and I never even got
- 4:48Speaker 1: a degree out of the bargain. So times are certainly changing. Now,
- 4:52Speaker 1: what does this degree program entail? Will they will they
- 4:55Speaker 1: just be.
- 4:55Speaker 2: Reading books written by podcasters?
- 4:58Speaker 1: Now, it must involve more than that, especially because most
- 5:01Speaker 1: podcasters haven't written a book.
- 5:03Speaker 2: In fact, most podcasters have never read a book.
- 5:06Speaker 1: And it turns out that there is more than just
- 5:08Speaker 1: reading books. There's a hands-on element to this program. Quote,
- 5:12Speaker 1: the curriculum culminates in a capstone project where students are
- 5:15Speaker 1: expected to grow a real audience. So instead of simply
- 5:19Speaker 1: submitting a paper, students select a platform, such as TikTok
- 5:24Speaker 1: or YouTube, develop a content strategy, publish original work throughout
- 5:28Speaker 1: the semester, and demonstrate measurable audience growth. By graduation, students
- 5:32Speaker 1: are expected to have an established platform with followers and
- 5:35Speaker 1: engagement metrics that they can show potential employers or sponsors.
- 5:39Speaker 2: Yes, grow a real audience. How quaint, how adorable.
- 5:44Speaker 1: Most of the top influencers and podcasters don't.
- 5:46Speaker 2: Have real audiences.
- 5:47Speaker 1: If ASU wanted to actually help students pursue a successful
- 5:52Speaker 1: modern career in influencing, they'd teach them how to harness
- 5:54Speaker 1: armies of bots, which is how it's actually done. Now,
- 5:58Speaker 1: as one of the few podcasters who's never used bots,
- 6:02Speaker 1: I'd actually be interested in getting that information just for
- 6:04Speaker 1: educational purposes. I'm not sure how one contacts the bot
- 6:08Speaker 1: farms and works out an arrangement with them. Is there
- 6:10Speaker 1: an email address I should contact? No one's ever explained
- 6:13Speaker 1: that to me.
- 6:14Speaker 2: I don't know.
- 6:14Speaker 1: I am aware that there's nothing new about universities offering
- 6:19Speaker 1: frivolous degrees. I mean, you can go to major college
- 6:22Speaker 1: campuses across the country right now and you can get
- 6:24Speaker 1: degrees in like puppetry or pop culture or scuba diving
- 6:28Speaker 1: or auctioneering or baking or costume design or bagpiping.
- 6:34Speaker 2: You can get even.
- 6:34Speaker 1: More useless and fake degrees like women's studies or psychology.
- 6:38Speaker 1: But a degree of becoming an influencer is still notable,
- 6:41Speaker 1: I think, for a couple of reasons. Right now, a
- 6:44Speaker 1: woman facing an unexpected pregnancy can order the abortion pill online.
- 6:48Speaker 1: And sometimes she does this before anyone has the chance
- 6:50Speaker 1: to tell her she isn't alone. before anyone has a
- 6:53Speaker 1: chance to offer help, before anyone has a chance to
- 6:56Speaker 1: show her hope. Well, that's why the work of pre-born
- 6:59Speaker 1: is so important. At pre-born network clinics, mothers are welcomed
- 7:03Speaker 1: with compassion, practical support, and a free ultrasound. When a
- 7:07Speaker 1: mother sees her baby and hears that tiny heartbeat for
- 7:09Speaker 1: the first time, fear often gives way to hope. More
- 7:12Speaker 1: than 80% of abortion-vulnerable women choose life after seeing their
- 7:16Speaker 1: baby on an ultrasound at a pre-born network clinic. One moment,
- 7:21Speaker 1: one ultrasound, one life changed forever. And often a mother
- 7:25Speaker 1: is introduced to the hope of Jesus Christ as well.
- 7:27Speaker 1: This is our opportunity to stand for those who cannot
- 7:30Speaker 1: speak for themselves. Just $ 28 provides one life-saving ultrasound. $ 140
- 7:35Speaker 1: helps rescue five babies. If you're a business owner, would
- 7:38Speaker 1: you consider making a larger tax-deductible gift? A donation of $ 1, 000, $ 2, 000, $ 10, 000, $ 15, 000
- 7:42Speaker 1: can sponsor an ultrasound machine for a clinic, helping save
- 7:48Speaker 1: countless lives for years to come.
- 7:50Speaker 2: Please don't wait.
- 7:51Speaker 1: Dial pound 250 and say the keyword baby. That's pound
- 7:54Speaker 1: 250 baby. Or give securely at preborn.com slash Walsh. That's preborn.com
- 8:00Speaker 1: slash Walsh. Every gift is tax deductible. Now, first of all,
- 8:04Speaker 1: this is the clearest evidence you could ask for if
- 8:06Speaker 1: you somehow needed more evidence that the university system is
- 8:08Speaker 1: a giant scam. Out-of-state tuition at ASU runs up to $ 40, 000
- 8:13Speaker 1: a year. Now, if I were offering a $ 40, 000 a
- 8:16Speaker 1: year course in podcasting, I would be shut down by
- 8:21Speaker 1: the FBI and arrested as a scam artist, and rightfully so.
- 8:24Speaker 1: And yet my course in podcasting, while no doubt worthless,
- 8:28Speaker 1: would still be more credible and more worthwhile than whatever
- 8:31Speaker 1: classes ASU might offer on the subject, because I at
- 8:34Speaker 1: least have a successful podcast. I mean, I don't know
- 8:37Speaker 1: who's going to teach the class at Arizona State, but
- 8:39Speaker 1: I can be fairly certain that it's not going to
- 8:41Speaker 1: be someone who's actually done the thing at a high level.
- 8:45Speaker 1: And this, of course, is a much larger problem in
- 8:47Speaker 1: academia that many people have remarked on over the years
- 8:50Speaker 1: related to subjects that are far more important than podcasting.
- 8:54Speaker 2: As the saying goes, those who can do, those who
- 8:56Speaker 2: can't teach.
- 8:58Speaker 1: Somebody might add that those who can't do or teach podcast,
- 9:02Speaker 1: but that would be a really hurtful thing to say
- 9:04Speaker 1: and also obviously true. ASU, in any case, isn't worried
- 9:07Speaker 1: about providing a useful education and being an influencer or
- 9:10Speaker 1: a podcaster, if there could even be such a thing
- 9:12Speaker 1: as a useful education in that topic, which there most
- 9:14Speaker 1: certainly cannot.
- 9:16Speaker 2: The university system, to include ASU, is obviously a business.
- 9:21Speaker 2: So they're as.
- 9:21Speaker 1: Worried about the effectiveness of your education as Apple is
- 9:25Speaker 1: concerned about the longevity of your iPhone. The incentives actually
- 9:29Speaker 1: run the other way. Apple wants you to buy a
- 9:31Speaker 1: new phone every few years, so they don't want the
- 9:34Speaker 1: phone to last for a decade. And the university system
- 9:37Speaker 1: wants you to come back for more education. If you
- 9:41Speaker 1: couldn't get the job you wanted with just that bachelor's degree,
- 9:44Speaker 1: come back for a master's, come back for a doctorate,
- 9:47Speaker 1: maybe come back for a second bachelor's or a third,
- 9:50Speaker 1: which is exactly what millions of people do. And that's
- 9:52Speaker 1: why 50% of all federal student loan debt is held
- 9:55Speaker 1: by graduate students. The university system wants you to keep
- 9:59Speaker 1: crawling back on hands and knees for an education that.
- 10:01Speaker 2: Is worth less and less with each passing year.
- 10:04Speaker 1: It is just a matter of statistical reality now to
- 10:07Speaker 1: say that college degrees have never cost more or been
- 10:12Speaker 1: worth less. Tuition rates have gone up on average by
- 10:16Speaker 1: 100% over the past couple of decades. Meanwhile, record numbers
- 10:20Speaker 1: of young college graduates are unemployed or underemployed. 35% of
- 10:24Speaker 1: college graduates of all age groups are working jobs that
- 10:27Speaker 1: don't require any bachelor's degree. And for recent college graduates,
- 10:32Speaker 1: that number is closer to half. Now, you might hope
- 10:35Speaker 1: that fortunes will change for those recent college grads. But
- 10:38Speaker 1: according to one prominent study, 73% of college grads who
- 10:41Speaker 1: start out underemployed will remain underemployed a decade after graduating.
- 10:47Speaker 1: And those numbers are also trending in the wrong direction. Now,
- 10:49Speaker 1: could any other business get away with selling a product
- 10:53Speaker 1: that has plummeted in effectiveness while skyrocketing in price at
- 10:57Speaker 1: the exact same time? Well, you might argue that certain
- 11:00Speaker 1: businesses have gotten away with exactly that, such as basically
- 11:04Speaker 1: all businesses. And you'd probably be right, but none of
- 11:06Speaker 1: those businesses, aside from maybe gambling sites, are making their
- 11:09Speaker 1: money by plunging 18-year-olds into a lifetime of six-figure debt.
- 11:14Speaker 1: I mean, this is a Bernie Madoff-level scam being run
- 11:18Speaker 1: by almost every university in the country to the tune
- 11:21Speaker 1: of trillions of dollars. So it's actually a Bernie Madoff-level
- 11:24Speaker 1: scan times about a million, give or take. Now, some
- 11:27Speaker 1: will say that a college education isn't just about getting
- 11:30Speaker 1: a job. It's also something that has value for its
- 11:33Speaker 1: own sake. But that excuse doesn't work because the education itself,
- 11:38Speaker 1: when judged just as an education and not as a
- 11:40Speaker 1: career strategy, is still garbage. A recent survey found that
- 11:45Speaker 1: a large preponderance of college students failed to answer basic
- 11:48Speaker 1: questions about U.S. history and civics, such as identifying the
- 11:53Speaker 1: length of terms for U.S. senators, naming the father of
- 11:56Speaker 1: the U.S. Constitution, explaining what the 13th Amendment accomplished. A
- 12:00Speaker 1: larger preponderance probably can't tell you what the word preponderance means.
- 12:03Speaker 1: I mean, college students and college graduates now possess a
- 12:06Speaker 1: level of ignorance that should be unacceptable for third graders,
- 12:10Speaker 1: much less grown adults who've been in formal schooling for.
- 12:14Speaker 2: A decade and a half.
- 12:16Speaker 1: The average four-year education in America, when you factor in
- 12:19Speaker 1: living expenses on top of tuition, now costs just north
- 12:23Speaker 1: of $ 160, 000 in total. So if the value of an
- 12:27Speaker 1: education is going to primarily be the education itself, if
- 12:30Speaker 1: the idea is general enlightenment and knowledge, it cannot cost
- 12:36Speaker 1: the equivalent of three years of the average American salary
- 12:40Speaker 1: without even factoring an interest on the loan. That is
- 12:43Speaker 1: far too high a premium to put on education for
- 12:45Speaker 1: its own sake, especially when the education is so shoddy,
- 12:48Speaker 1: and even more especially, when every book ever written and
- 12:51Speaker 1: all of the accumulated knowledge of mankind is available to
- 12:54Speaker 1: anyone who wants it anytime. But the most important point
- 12:57Speaker 1: here isn't that the university system is a godforsaken scam.
- 13:01Speaker 2: That does need to be said, but if.
- 13:02Speaker 1: You've followed my work for a while, you know that
- 13:04Speaker 1: I've already said that many times over, for good reason.
- 13:08Speaker 1: In terms of villains in the Matt Walsh Show universe,
- 13:11Speaker 1: colleges rank just below trans activists and Christopher Nolan.
- 13:16Speaker 2: So that ground is well-trodden. We've been over it.
- 13:19Speaker 1: The most important point for our purposes today is that
- 13:22Speaker 1: college degree or not, being an influencer is not a
- 13:26Speaker 1: profession that anybody should actively pursue. So the fact that
- 13:30Speaker 1: half of Gen Z aspires to be influencers is perhaps
- 13:33Speaker 1: the most deeply depressing fact about a generation that is
- 13:36Speaker 1: constantly providing us with new reasons to be deeply depressed.
- 13:40Speaker 1: And I realize that some will see this as ironic
- 13:44Speaker 1: considering the source. I might be accused of being an
- 13:47Speaker 1: influencer myself. Now, I believe I'm innocent of that charge.
- 13:52Speaker 1: If we arrive at a day when influencers are being
- 13:54Speaker 1: hunted down, arrested, put on trial, executed, and I'm not
- 13:58Speaker 1: saying I want that to happen, I'm also not saying
- 14:01Speaker 1: that I don't want that to happen, then I'm confident
- 14:04Speaker 1: that my innocence will be easily established in a court
- 14:06Speaker 1: of law. I can be exonerated simply based on the
- 14:09Speaker 1: fact that I have a well-established, long-running disdain for selfies,
- 14:12Speaker 1: which are the number one tool of the influencer trade.
- 14:15Speaker 1: I've never even taken a selfie in my entire life,
- 14:18Speaker 1: not once. Aside from pictures I snap with the fish
- 14:21Speaker 1: that I catch, but that doesn't count as a selfie.
- 14:23Speaker 1: At worst, they're like selfies in name, but not in spirit.
- 14:26Speaker 1: And aside from that, I'm much too cynical and ill-tempered
- 14:29Speaker 1: to be an influencer. Influencers as a species are bubbly, enthusiastic, excitable, retarded,
- 14:35Speaker 1: and I am none of those things, or most only
- 14:38Speaker 1: one of them. So I don't fit the psychological profile,
- 14:41Speaker 1: and I should be acquitted on all charges, I think.
- 14:44Speaker 1: But whether you indict me as an influencer or not,
- 14:46Speaker 1: the point remains, this is not a career path. Now,
- 14:50Speaker 1: there's nothing wrong with wanting to have influence, but influence
- 14:53Speaker 1: should be a byproduct of excellence. It should be the
- 14:57Speaker 1: sort of gravitational pull that naturally comes from doing something
- 15:01Speaker 1: substantial and doing it well. And the irony is that
- 15:05Speaker 1: people who pursue influence for its own sake will never
- 15:07Speaker 1: actually have very much influence at all. I mean, that's
- 15:10Speaker 1: the dirty little secret that's not really a secret about influencers.
- 15:13Speaker 1: They have no influence, or at least they have very
- 15:15Speaker 1: little influence. I mean, for the most part, their influence
- 15:18Speaker 1: is an illusion. They're able to sell that illusion to
- 15:20Speaker 1: sponsors and advertisers for profit, but it's like a bubble.
- 15:24Speaker 1: And in a weird way, the influencer bubble is so
- 15:26Speaker 1: thin and so imaginary that it feels paradoxically indestructible. Because
- 15:32Speaker 1: how can a bubble pop when it doesn't exist to
- 15:34Speaker 1: begin with? And none of this bothers the influencers because,
- 15:38Speaker 1: as it turns out, influencers.
- 15:39Speaker 2: Don't actually desire influence. What they desire is attention.
- 15:44Speaker 1: Now, in our culture, we conflate influence with attention, which
- 15:47Speaker 1: is an understandable mistake. After all, in order to influence someone,
- 15:51Speaker 1: you first need to get their attention. It stands to
- 15:53Speaker 1: reason that a person who gets a lot of attention
- 15:56Speaker 1: must wield a lot of influence. But the attention attracted
- 15:59Speaker 1: by influencers is of such a fractured and fleeting variety
- 16:02Speaker 1: that there is but scant influence attached to it. You know,
- 16:06Speaker 1: an influencer might get the public's attention for a million
- 16:09Speaker 1: cumulative hours in a given month or year or whatever.
- 16:12Speaker 1: But that chunk of time is divided into tiny pieces
- 16:14Speaker 1: among millions of people. Each person only engages with them
- 16:17Speaker 1: for a few seconds at a time. So the influencer
- 16:20Speaker 1: is just one meaningless piece of content in an endless
- 16:23Speaker 1: stream of content. And that's how you end up with
- 16:25Speaker 1: influencers who have millions of followers, content that's been viewed
- 16:29Speaker 1: hundreds of millions of times, and are virtually unknown. There
- 16:33Speaker 1: are plenty of influencers with objectively large platforms who could
- 16:36Speaker 1: walk through any Walmart in America for hours and never
- 16:40Speaker 1: be stopped by a single fan or recognized by anyone,
- 16:43Speaker 1: millions of followers, yet still essentially anonymous, should really tell
- 16:46Speaker 1: you something. And this, then, is the worst thing about influencers.
- 16:48Speaker 1: It's not that the job, if you can call it
- 16:50Speaker 1: a job, is shallow and narcissistic, though it is.
- 16:53Speaker 2: It's that it's fake. It's an illusion.
- 16:55Speaker 1: Now, there are people who make their living producing content
- 16:58Speaker 1: on the internet and also, through that content, have influence.
- 17:02Speaker 1: But they have influence because the content they make actually
- 17:05Speaker 1: has value.
- 17:06Speaker 2: They're good at doing something. They have real skill. Their
- 17:09Speaker 2: influence is a byproduct of that skill.
- 17:12Speaker 1: So if you want to go create something and distribute
- 17:15Speaker 1: it through the internet in some form, go ahead.
- 17:17Speaker 2: I'd certainly be the last person to try to dissuade
- 17:19Speaker 2: you from doing that.
- 17:20Speaker 1: But if all you want is attention for its own sake,
- 17:23Speaker 1: if all you seek is the shallow, virtually non-existent influence
- 17:27Speaker 1: of an influencer, then you're better off doing anything else.
- 17:31Speaker 1: And the last thing you should be doing is spending
- 17:33Speaker 1: 40 grand a year on a degree in the subject.
- 17:37Speaker 1: That degree will be fake, just as most degrees are fake,
- 17:41Speaker 1: just as the university system is fake. So on second thought,
- 17:44Speaker 1: if you insist on getting any college degree, maybe it
- 17:47Speaker 1: might as well be an influencer degree.
- 17:49Speaker 2: It's going to be worthless either way.
- 17:51Speaker 1: And that, more than anything, is why Arizona State University
- 17:55Speaker 1: is today canceled.