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Speak With Strategy, Not Stress · Divas That Care Network

0:00
SPEAKER_00: It's Divas the Care Radio.
0:02
SPEAKER_00: Stories, strategies, and ideas to inspire positive change.
0:06
SPEAKER_00: Welcome to Divas That Care, a network of women committed to making our world a better place for everyone.
0:13
SPEAKER_00: This is a global movement for women, by women engaged in a collaborative effort to create a better world for future generations.
0:20
SPEAKER_00: To find out more about the movement, visit divas that care.com after the show.
0:26
SPEAKER_00: Right now, though, stay tuned for another jolt of inspiration.
0:31
SPEAKER_01: Welcome to Confidence in Bloom, where bold women rise, shine, and own their power.
0:38
SPEAKER_01: We all face that pesky inner critic, what I call the itty bitty shitty committee, whispering self-sabotaging doubts and untrue trash talk that hold us back.
0:49
SPEAKER_01: But here, we don't let that noise win.
0:52
SPEAKER_01: This season we're celebrating the season of shift.
0:55
SPEAKER_01: Women on the edge of reinvention.
0:59
SPEAKER_01: It's for every woman standing at the crossroads, ready to rewrite her story, reignite her spark, and rise into the next version of herself.
1:09
SPEAKER_01: This is a space to honor the fierce, fabulous women who've broken free from fear, crushed limiting beliefs, and stepped into their full, unstoppable selves.
1:20
SPEAKER_01: Because let's be real, the most powerful thing any woman can wear is her confidence.
1:25
SPEAKER_01: I'm Tina Spolotini, your host with the DivaSat Care Network, bringing her, bringing you real stories from women who reclaimed their voice, embraced their worth, and are lighting the way for all of us.
1:40
SPEAKER_01: Are you ready to bloom into your next chapter?
1:43
SPEAKER_01: Let's dive in.
1:45
SPEAKER_01: Today I'm chatting with Heather Black.
1:48
SPEAKER_01: Heather is a spicy Carolina girl infusing a dash of Southern charm into the neon world of Las Vegas.
1:56
SPEAKER_01: Heather is your speaking strategist and event expert.
2:00
SPEAKER_01: She helps kingdom preneurs and impact-driven speakers and founders scale their business through with a bit proven repeatable system to get on more stages and create their own without procrastination or wasting hours and energy on ineffective processes.
2:21
SPEAKER_01: Welcome back, Heather.
2:22
SPEAKER_01: How are you?
2:24
SPEAKER_01: I'm fabulous.
2:24
SPEAKER_01: How are you?
2:25
SPEAKER_01: I'm great.
2:26
SPEAKER_01: I'm great.
2:27
SPEAKER_01: Oh, I can't wait to have this conversation with you.
2:30
SPEAKER_01: You did some changing of your business, and that required some reinvention, as we know.
2:38
SPEAKER_01: So maybe you can, you know, maybe talk a little bit about yourself again, like, you know, kind of bring our listeners uh up to date with what you were doing and what you're doing today and how you've changed in the meantime.
2:52
SPEAKER_02: Yeah.
2:53
SPEAKER_02: So definitely been through a little bit of a shift here in the last probably six, nine months.
2:58
SPEAKER_02: Um originally I thought that I would just help people plan their events, manage their speaking engagements, just kind of wrangle all those details for them, right?
3:08
SPEAKER_02: Um, and what I found as I started working with people was they were kind of missing some foundational pieces, right?
3:14
SPEAKER_02: As solopreneurs, we're trying to wear so many different hats.
3:17
SPEAKER_02: And a lot of times, you know, the coach or the Instagram, you know, they tell you you need to do events, you need to do speaking.
3:25
SPEAKER_02: And you're just out there trying to do the thing, right?
3:28
SPEAKER_02: Like you're just trying to do what they told you to do.
3:30
SPEAKER_02: And without the proper foundation in place, it can cost you a lot of time, cost you a lot of money, can be very frustrating.
3:37
SPEAKER_02: Um, and so what I found was that my clients were coming to me and they weren't ready to be doing what they needed to, what they wanted to be doing, right?
3:44
SPEAKER_02: And they weren't being strategic.
3:46
SPEAKER_02: They're just, I'm on all these stages and nothing's happening.
3:48
SPEAKER_02: And you know, I'm having these events and nobody's coming.
3:51
SPEAKER_02: And so when you start looking at the process, they weren't creating a strategic plan of how these things were going to grow their business.
3:58
SPEAKER_02: They weren't organized, right?
4:00
SPEAKER_02: Those details are just all over.
4:02
SPEAKER_02: They're overwhelmed, they're burned out because they're trying to manage so many things.
4:05
SPEAKER_02: And when you ask them, well, are is it bringing revenue into the business?
4:08
SPEAKER_02: They didn't have any idea.
4:10
SPEAKER_02: Like, I don't know.
4:10
SPEAKER_02: I think so.
4:11
SPEAKER_02: I think it was, maybe.
4:13
SPEAKER_02: Wow.
4:13
SPEAKER_01: You know, you know, I like how you said, you know, like we're basically we're following what they say, right?
4:20
SPEAKER_01: And that is not just in business, right?
4:24
SPEAKER_01: Like every everything that we do seems to be led by them, right?
4:32
SPEAKER_01: And nobody really has like like who is them?
4:37
SPEAKER_01: Like, who are they?
4:38
SPEAKER_01: Like who who are we following and who are we trying to lead?
4:42
SPEAKER_01: Are they different?
4:44
SPEAKER_01: Like, are they the same people?
4:46
SPEAKER_01: Like, you know, like in in the coaching world, we say we teach what we're trying to learn, right?
4:52
SPEAKER_01: So what is that what we're doing?
4:55
SPEAKER_01: Like when we follow they, like are we doing what they want to be doing, or are we doing what they want us to be doing?
5:03
SPEAKER_02: I think it's I think it's that's a great question.
5:05
SPEAKER_02: And I think a lot of times we have to ask ourselves, who is the day that I'm following and how does this work for me?
5:11
SPEAKER_02: Because I think in some cases we are doing what they want us to be doing.
5:14
SPEAKER_02: And I think that there is absolute value in using speaking and events for your business.
5:19
SPEAKER_02: 100% every single day.
5:21
SPEAKER_02: I tell solopreneurs, you're already speaking, leverage stages, get on more stages, you host your own stages, right?
5:28
SPEAKER_02: Make sure that the audience then then the audience is yours, right?
5:31
SPEAKER_02: You're in complete control of who it is.
5:32
SPEAKER_02: But if you don't do it correctly, if you just do what they say and go out there and try to have this big retreat, you're probably not going to be successful.
5:39
SPEAKER_02: If you just go out and start DMing people and trying to get the 60-minute keynote on some massive stage, you're probably not going to be successful.
5:46
SPEAKER_02: And that's just frustrating.
5:47
SPEAKER_02: And it dings our self-confidence so hard because you're like, Well, that's what they said to do, but it didn't work for me.
5:53
SPEAKER_02: What's wrong with me?
5:54
SPEAKER_02: Well, there's nothing wrong with you.
5:56
SPEAKER_02: The issue is the foundation.
5:58
SPEAKER_02: You're you're trying to build a you know, a tower on sand.
6:02
SPEAKER_02: We got to put some rocks in.
6:04
SPEAKER_02: We got to build a foundation that supports it.
6:06
SPEAKER_01: Yeah, exactly.
6:07
SPEAKER_01: So what so what kind of um signs are like are you looking for for you to I don't know how to word this, like in order for you to know what your client needs, right?
6:22
SPEAKER_01: What kind of signs are they giving you?
6:25
SPEAKER_01: Or what are like because I mean, I would think that most of them are not seeing the signs themselves, right?
6:33
SPEAKER_01: Like it's you know, how you can't see a what how do they say you can't see the tree from the forest kind of thing?
6:38
SPEAKER_01: Like the forest for the tree trees, right?
6:40
SPEAKER_01: Like you, you know, like it's we know we have to move forward as a business owner.
6:45
SPEAKER_01: We know that there's things that we have to be doing, but we don't know what they are.
6:49
SPEAKER_01: How do you know?
6:50
SPEAKER_01: Like, how do you see, like, what signs are you seeing that we're not seeing?
6:55
SPEAKER_02: So a lot of times what you're going to be experiencing is you're doing a lot, you're probably doing a lot of speaking, right?
7:00
SPEAKER_02: But you're not getting any sales from it, you're not getting paid to speak, you're probably doing a lot of free speaking.
7:05
SPEAKER_02: Um, or maybe you're doing the paid, you know, pay-to-play, right?
7:10
SPEAKER_02: You're paying to be on stages, but you're not seeing any results from that.
7:13
SPEAKER_02: You're not getting the new clients, you're not getting rebooked, you're not getting to the next step, you're not getting to those paid stages.
7:19
SPEAKER_02: And that's because we don't have the right strategy in place.
7:22
SPEAKER_02: You might be hosting tons of events, you know, maybe a monthly virtual thing, maybe that's all you're doing, or maybe you're trying to do some in-person, you're trying to build to that, you know, full day, three-day thing, but you're not having butts and seats, and you don't understand why.
7:35
SPEAKER_02: So you just think, okay, well, I'll do more, I'll do different, I'll do right.
7:39
SPEAKER_02: And you're just doing all the things when reality is what you really need to do is pause.
7:43
SPEAKER_02: Let's figure out what you really need to be doing, what stages you really need to be on, what stages you need to be hosting.
7:50
SPEAKER_02: Let's put a strategy in place and let's plan it out for the next 12, 18 months so that you know exactly what you're going to be doing in your business and what what results you should be seeing from that.
8:01
SPEAKER_02: Okay.
8:02
SPEAKER_01: Yeah, that that does make sense.
8:04
SPEAKER_01: And that's going to be different for everyone, right?
8:08
SPEAKER_01: Like, depending on, like uh, I'm just trying to think, like, not we could have like three people that are doing the exact same kind of coaching, but they would have a different um intention, I guess, is the word I'm looking for, or a different concept as to how they get their clients, right?
8:28
SPEAKER_01: Because they might do the same coaching, right?
8:31
SPEAKER_01: Like let's say mindset coaching, but they their their um strategy is different.
8:38
SPEAKER_01: Is that the word I'm looking for?
8:39
SPEAKER_01: They're you know, the way they get to their end result is different.
8:43
SPEAKER_01: And so everything that, every step they have to take to get there is gonna be different.
8:49
SPEAKER_02: 100%.
8:51
SPEAKER_02: Every business owner, every business is unique.
8:54
SPEAKER_02: Where you are is unique to you.
8:56
SPEAKER_02: And so when I work with my clients, it is a one-on-one process.
9:00
SPEAKER_02: We don't do cookie cutter programs, we look at where you are, where you want to get right.
9:04
SPEAKER_02: Like some of my clients, they want to have that seven-day international retreat.
9:07
SPEAKER_02: Some they're like, I just want to do a three-day conference for a hundred people, right?
9:11
SPEAKER_02: And so those strategies look very, very differently to how they get there.
9:15
SPEAKER_02: And so each one is custom designed for them, where they are to where they want to be.
9:20
SPEAKER_02: And a lot of times it's a very long-term thing.
9:23
SPEAKER_02: So we really do focus on what do you need to do in the next 12 to 18 months to be moving towards that long-term goal.
9:30
SPEAKER_01: Wow, I love it.
9:31
SPEAKER_01: I love that you said seven-day, you know, international retreat.
9:35
SPEAKER_01: Like, wow.
9:37
SPEAKER_01: You know, the idea of going somewhere like tropical, you know, and like working but not working, like just sounds amazing to me, right?
9:46
SPEAKER_01: Like, I do believe that when you're doing something, like your job is something that you love and it's a passion, it's work because you have to put in the time.
9:56
SPEAKER_01: You know, you have to do the strategy building and you have to do the the promotion and all that stuff, but it's fun, right?
10:02
SPEAKER_01: Like when it's something you really love, it's not really work, it's just intention.
10:07
SPEAKER_01: And to go away to do that, oh, I just love the idea of it.
10:11
SPEAKER_01: So let's talk about your business for a minute.
10:13
SPEAKER_01: Now you I mean, you've always been doing like the event planning, but you've changed it a little bit, like you've shifted it a little bit.
10:21
SPEAKER_01: What what like what moment or what experience did you go through that pushed you to say, okay, I need to make this change?
10:30
SPEAKER_02: It was really a con kind of a combination of of a of clients that I had.
10:37
SPEAKER_02: We had some calls, we we had some conversations, and I realized what what they were really missing was that foundation.
10:43
SPEAKER_02: And I had a client that came to me in December, and she we were talking about different packages I had and what she really needed.
10:50
SPEAKER_02: And she was doing some speaking, but she realized she wasn't being strategic about it all, right?
10:53
SPEAKER_02: So my invites her to speak, she goes and speaks, and she's not paying any attention at all.
10:57
SPEAKER_02: Is this my audience?
10:58
SPEAKER_02: Is this where I need to be?
10:59
SPEAKER_02: What am I doing afterwards?
11:00
SPEAKER_02: Right.
11:01
SPEAKER_02: I'm just going to speak.
11:02
SPEAKER_02: And she was like, I really need some strategy around this.
11:06
SPEAKER_02: And so I actually paused and realized that none of my packages that I had at the time really addressed that need.
11:12
SPEAKER_02: And this is really the need that my clients that I'm working with have.
11:16
SPEAKER_02: And so I was like, pause, let me create a new package.
11:20
SPEAKER_02: Asked her to beta test it for me.
11:21
SPEAKER_02: I was like, I really created this to fit your needs, but I think that this will fit much more globally.
11:27
SPEAKER_02: But I would love for you to beta test it.
11:28
SPEAKER_02: And so she did.
11:29
SPEAKER_02: And and from that came the packages that I have today, because it was a great experience working with her.
11:34
SPEAKER_02: And about six months, she started seeing results from what we were doing and started getting booked to speak on stages, on podcasts, all of those things that were her goal.
11:43
SPEAKER_02: And it's like, oh, okay.
11:46
SPEAKER_02: And it's just been a great experience to actually step back and be able to talk to people and say, Do you have this, this, this, and this in place?
11:52
SPEAKER_02: And they're like, oh no, I don't have that.
11:54
SPEAKER_02: Well, that's what this program puts in place.
11:55
SPEAKER_02: And then you take it and it's repeatable, right?
11:58
SPEAKER_02: You can go and do the thing, right?
11:59
SPEAKER_02: So now I instead of just helping people catch a fish, now I teach people how to fish.
12:04
SPEAKER_02: And so you can create so much more impact in the world that way.
12:07
SPEAKER_01: Right, right.
12:08
SPEAKER_01: Okay, so that and that makes a whole lot of sense, right?
12:11
SPEAKER_01: Because you want to know, like, especially when you're speaking, you want to know that the people that are listening to you are also people that want to be listening to you, right?
12:20
SPEAKER_01: They they want to hear you, they want that potential of oh, that woman can help me or that that guy can help me, right?
12:28
SPEAKER_01: Like that's that's what we want.
12:29
SPEAKER_01: We want to be talking to people who will potentially want to work with us.
12:34
SPEAKER_01: Yeah, I love that.
12:36
SPEAKER_01: Yeah, and so and then so how do you do that?
12:39
SPEAKER_01: Like, how do you like like in your business?
12:42
SPEAKER_01: How do you know how to help?
12:44
SPEAKER_01: Like, if I came to you and said, Okay, Heather, I need you to find me, you know, like some speaking events for the next for the rest of this year, how do you like you have to know who my ideal client is?
12:56
SPEAKER_01: Correct.
12:57
SPEAKER_01: Obviously, what I'm doing, right?
13:00
SPEAKER_01: And from there, you have to say, okay, where are these people?
13:03
SPEAKER_01: Like, how do you know these things?
13:05
SPEAKER_01: How do you find out how like where to go?
13:10
SPEAKER_02: So a lot of times it's just talking to the client.
13:12
SPEAKER_02: So it is we we get really, really clear about your who.
13:15
SPEAKER_02: And a lot of times what happens when we start diving into that, my clients figure out that they have two ideal audiences.
13:21
SPEAKER_02: Sometimes they have more, but we focus on the two primary ideal audiences, right?
13:25
SPEAKER_02: And then where are they?
13:26
SPEAKER_02: And then where are those stages?
13:27
SPEAKER_02: What events are they going to?
13:29
SPEAKER_02: Where are they going to be showing up?
13:30
SPEAKER_02: Who has access to those stages?
13:33
SPEAKER_02: And it's really about identifying the who has the access to those stages because those are the people we want to cultivate relationships with.
13:40
SPEAKER_02: And so it's then it's a matter of, okay, you want to be on, I'm just gonna make this up, you want to be on the global stage for fashion, right?
13:50
SPEAKER_02: Conference.
13:51
SPEAKER_02: Who is the person that's in charge of those picking those speakers, right?
13:55
SPEAKER_02: Who and a lot of times it is the meeting planner.
13:58
SPEAKER_02: The meeting planner isn't necessarily making the decision, but they're making the decision of who the committee looks at and considers.
14:04
SPEAKER_02: Right.
14:05
SPEAKER_02: Do you want to connect with that person?
14:07
SPEAKER_02: So then, so there's a lot of work that goes into the building this foundation, right?
14:10
SPEAKER_02: This is not something that I just send you out, send out your one sheet, and you get on this stage, right?
14:15
SPEAKER_02: We're going to cultivate relationships with the right people.
14:18
SPEAKER_02: And so you look at your network, and who do you know that can introduce you?
14:21
SPEAKER_02: And if there isn't anybody that can introduce you, fine, then we'll cultivate it ourselves, right?
14:26
SPEAKER_02: So you're going to you're going to follow them, you're going to be engaging with them, you're going to be providing value to them.
14:31
SPEAKER_02: And then once you've built that relationship, then you can ask for the opportunity to have a call.
14:37
SPEAKER_02: You can ask for the opportunity to be on their podcast or to submit an article to their magazine or to be on their stage, right?
14:43
SPEAKER_02: Once you provided value and shown yourself as the expert, and then what happens after that?
14:48
SPEAKER_02: So basically, we split your speaking engagements down into three phases: your spark phase, where you're building those connections and you're growing your network, your flame phase where you've been booked, and there are specific things that you need to be doing in that phase to be a good partner so that you get rebooked in referrals.
15:03
SPEAKER_02: And then the Ember phase, once it's all over and said and done, what are we doing after it's over and said and done to continue to cultivate that relationship, to build a relationship with the people that were in the audience that we connected with so that that becomes where the magic happens, right?
15:18
SPEAKER_02: So you get rebooked, you get referrals, you get new clients.
15:21
SPEAKER_02: And so we break it down.
15:22
SPEAKER_02: Create that circle.
15:23
SPEAKER_02: Yeah.
15:24
SPEAKER_02: Yeah.
15:24
SPEAKER_02: Yeah.
15:25
SPEAKER_02: Yep.
15:25
SPEAKER_02: 100%.
15:26
SPEAKER_01: Wow.
15:27
SPEAKER_01: Okay.
15:27
SPEAKER_01: And so are your clients then mainly like starting out like starter businesses, or are they people that have, you know, had their business for some time now, or are you finding a combination of all of them?
15:41
SPEAKER_02: Most of them have been in business at least three years, right?
15:44
SPEAKER_02: They've already been doing some speaking and they're ready to use that and do it more effectively, do more of it and not overwhelm themselves with with what their efforts, right?
15:56
SPEAKER_02: Um, so most of them have been in business at least three years.
15:59
SPEAKER_02: So they have the money to invest a little bit and some support and some help.
16:03
SPEAKER_02: And as well as they already have some messaging down, right?
16:05
SPEAKER_02: I don't help people craft their talks.
16:07
SPEAKER_02: I can give you some some feedback, but that's not my wheelhouse.
16:10
SPEAKER_02: So most people, um, in that first one to three years, right?
16:13
SPEAKER_02: You're figuring it out, right?
16:14
SPEAKER_02: I don't even know what I'm really, really doing, right?
16:17
SPEAKER_02: Like I just figured out what I'm really doing, right?
16:19
SPEAKER_02: And so it's a little early for them to work with me.
16:23
SPEAKER_02: But once you hit that three year and beyond, and some people I find they have been in business much longer, but now they've got this like I can really use speaking to scale, right?
16:32
SPEAKER_02: I can really use this as an opportunity to grow my membership, to scale my business, to sell those higher-end ticket items.
16:39
SPEAKER_02: So anywhere three years and beyond.
16:41
SPEAKER_02: Right.
16:41
SPEAKER_01: Okay.
16:42
SPEAKER_01: And so what is the benefit of speaking really?
16:46
SPEAKER_01: I mean, I I know that you know, we want to be heard, we want to be seen, we want to, you know, attract our clients, but is there more to it than that?
16:55
SPEAKER_02: Oh, 100%.
16:56
SPEAKER_02: So the power of speaking lies in not only are you building brand awareness and growing your visibility and building your reputation as the expert, but you're impacting more lives at one time than you're ever going to in a one-on-one situation, right?
17:11
SPEAKER_02: The power of one to many is what happens in speaking.
17:14
SPEAKER_02: So you might have 50 people in a room.
17:16
SPEAKER_02: This is not 50 people you don't have to have a one-on-one call with, right?
17:19
SPEAKER_02: So you're collapsing timelines, you're saving time and energy and your business.
17:24
SPEAKER_02: And these people are going to take whatever you said, your message that they need, and they're going to go and start improving their lives.
17:29
SPEAKER_02: And then they're going to realize, well, now I'm stuck.
17:32
SPEAKER_02: But that person, this let me go talk to them and sign up for their program and do the thing with them.
17:37
SPEAKER_02: Right.
17:37
SPEAKER_02: So it's just going to build that no-like trust much faster than just showing up in a networking call, showing up on one-on-one calls and doing those things.
17:47
SPEAKER_02: And people see you, they talk about you.
17:50
SPEAKER_02: You've got 50 people that went out and told three friends, right?
17:52
SPEAKER_02: Oh my God, I heard this amazing talk by so-and-so.
17:55
SPEAKER_02: Now they're looking at your profile, they're looking at your right, they've signed up for your newsletter, and it just can exponentially grow your business and people who are aware of you.
18:04
SPEAKER_01: Right.
18:05
SPEAKER_01: Right.
18:05
SPEAKER_01: Yeah, I get that.
18:06
SPEAKER_01: And the thing is, we don't know.
18:09
SPEAKER_01: Like, we know that what you're saying to me, like whether it's virtual or you're on the stage in front of me, there's truth behind it, right?
18:17
SPEAKER_01: Like you're not just, you know, pulling it out of the air when you're standing in front of the and you you can tell when a person speaks that they're speaking from their heart, or if they're just, you know, copying it from a book.
18:29
SPEAKER_01: Yeah, I love that.
18:31
SPEAKER_01: I'm not I'm not truly convinced that I'm a speaker, right?
18:36
SPEAKER_01: I can sit and have a conversation with you, or you know, but to to get in front of the camera or in front of a mic and just you know, talk for 30 minutes, I'm not there yet.
18:47
SPEAKER_01: So when when clients come to you and, you know, I mean, I'm not alone.
18:51
SPEAKER_01: I know that I'm not alone, right?
18:53
SPEAKER_01: When a client comes to you and says, you know, Heather, I can't do that, right?
18:58
SPEAKER_01: Like I'll have a conversation with you, I'll tell you what I know, but to get in front of a big room, I'm not there yet.
19:05
SPEAKER_01: What what do you do?
19:06
SPEAKER_01: What like you there must be something, you know.
19:09
SPEAKER_01: I know that it's a lot of mindset.
19:10
SPEAKER_01: I mean as a mindset coach, I get that, but there are more, there's more to it than that.
19:15
SPEAKER_01: What how do you help them?
19:17
SPEAKER_02: Yeah, so basically what I tell them is we're gonna start small, we're gonna start where you're comfortable at.
19:21
SPEAKER_02: And if you're not comfortable being on a stage with 50 people in the room, we're not gonna put you on a stage with 50 people in the room because that's not going to benefit you in the long run, right?
19:29
SPEAKER_02: If you're comfortable having one-on-one conversations, we're gonna look at what podcasts you need to be on, right?
19:34
SPEAKER_02: We're going to look on panel discussions that you can be part of that are going to affect your ideal audience because in that case, in a panel discussion, it's not just you, it's not just on you.
19:44
SPEAKER_02: There's going to be ebb and flow is going to be more of a conversation.
19:47
SPEAKER_02: There's probably going to be a moderator that's guiding the conversation, right?
19:50
SPEAKER_02: So we're going to look at where you are, what you're comfortable with, and then we're going to target those specific opportunities, right?
19:58
SPEAKER_02: And a lot of virtual events are very much like this, right?
20:01
SPEAKER_02: You get into a much smaller room, but you're really talking more on a small scale, right?
20:06
SPEAKER_02: If you're comfortable with 10 people, let's get you in some summits where there's going to be 10 people in your breakout room.
20:10
SPEAKER_02: It's really about identifying.
20:13
SPEAKER_02: The key is to identify who your audience is, where they are, and where you're comfortable, so that we can meld all that together and you can be successful.
20:23
SPEAKER_02: Because as you're successful, as you see not only building your confidence, getting your message out there, but you're also going to see the growth of your business, you're going to want more of that.
20:33
SPEAKER_02: And that's going to naturally develop.
20:36
SPEAKER_01: Right.
20:36
SPEAKER_01: Yeah, I get that.
20:38
SPEAKER_01: And so, you know, if I came to you and I said, okay, I want to start small, I'm ready to do a group, right?
20:44
SPEAKER_01: Where can I find a group that's 10 people?
20:47
SPEAKER_01: You would help me with that.
20:49
SPEAKER_01: Like you would say, okay, these are these are the communities you want to go to, right?
20:53
SPEAKER_01: Or if I say I want to go stand in front of a room of a thousand people, oh my God, just that idea makes me sweat.
21:00
SPEAKER_01: But, you know, if I said to you, okay, Heather, I want to stand in front of a room of you know, a thousand plus people, find me that room.
21:09
SPEAKER_01: You can do that for me.
21:10
SPEAKER_02: I do some of that work, but a lot of it's going to come from looking at who is in your network, where are your ideal clients?
21:18
SPEAKER_02: What events are they posting about?
21:20
SPEAKER_02: What events are they going to?
21:22
SPEAKER_02: Right.
21:23
SPEAKER_02: And so it really comes down to identifying.
21:26
SPEAKER_02: So I do some of the back-end work, but a lot of it comes down to you when you're in that networking room saying, I'm a speaker and I'm looking for these opportunities.
21:34
SPEAKER_02: Really leveraging your network because your network is the people that know who you are, what you're about, and how valuable your message is.
21:41
SPEAKER_02: And that's where you're going to build the relationships.
21:43
SPEAKER_02: I cannot build the relationships for you.
21:45
SPEAKER_02: I can point you in the right direction, but at the end of the day, the work is a lot of fault.
21:50
SPEAKER_01: Of course, because I mean, a relationship that I have, I have to curate.
21:54
SPEAKER_01: Yeah, I get that.
21:55
SPEAKER_01: That totally makes sense.
21:56
SPEAKER_01: But you would help me find the events that I can go and start that with.
22:01
SPEAKER_01: Okay, I like that.
22:02
SPEAKER_01: I like that.
22:03
SPEAKER_01: Okay.
22:03
SPEAKER_01: Now let's just say um, you know, a woman comes to you and says, I know you're the queen of finding events for me to be at.
22:12
SPEAKER_01: I know that you have, you know, you have the information that I need, but I'm not sure I'm ready for that.
22:18
SPEAKER_01: What do you say to her?
22:21
SPEAKER_02: Um I always say that if you're waiting until you get ready, you're never gonna be ready, right?
22:27
SPEAKER_02: You get ready in the process.
22:29
SPEAKER_02: And the reality is you're always ready for something.
22:31
SPEAKER_02: You're either ready to stay where you are or you're ready to move forward.
22:34
SPEAKER_02: And so the question is to them is, and that's okay if you're ready to stay where you are, right?
22:40
SPEAKER_02: That is totally that is an acceptable answer.
22:42
SPEAKER_02: I support that 100%.
22:44
SPEAKER_02: And when you're ready to start moving forward, then come back and let's talk, right?
22:48
SPEAKER_02: A lot of times it's it's a nerve thing, it's a mindset thing, it's a time thing.
22:51
SPEAKER_02: I don't have time, I don't have you know the the cape capacity to to put anything else into this right now, and that's totally fine.
22:59
SPEAKER_02: But you're ready, you're ready for something.
23:02
SPEAKER_02: So let's identify what you're ready for, and then we can move forward from there.
23:06
SPEAKER_01: Right.
23:06
SPEAKER_01: And so me coming to you saying, you know, I want to speak is enough to let you know that I'm ready, right?
23:13
SPEAKER_01: And then, you know, you would say, okay, well, I have this group of a hundred.
23:17
SPEAKER_01: I'd be like, I don't think so.
23:20
SPEAKER_01: Okay, well, Tina, I have a I have this little, you know, we can create a workshop, right?
23:24
SPEAKER_01: Because a workshop is speaking, right?
23:27
SPEAKER_01: And so, you know, like we, I mean, we see them on Facebook all the time, right?
23:32
SPEAKER_01: Like, you know, I'm come to my workshop, come to my free event, and that kind of stuff.
23:36
SPEAKER_01: That is, you know, it's an introduction to that coach or that business leader into what she or he is doing.
23:46
SPEAKER_01: And you can then, you know, so on Facebook, like Facebook, I I don't really know how this works, but Facebook, LinkedIn, you register for the programs through Facebook, but it's not on Facebook.
23:58
SPEAKER_01: Okay, right.
23:59
SPEAKER_01: Right.
24:00
SPEAKER_01: Okay.
24:00
SPEAKER_01: So that's that's I mean, I I know that because I, you know, I just want the listeners to understand that it's not a face, like it's you there might be information on the Facebook group, but the actual workshop or the actual event doesn't happen through Facebook.
24:15
SPEAKER_01: Um now, when a client is, you know, comes to you and says, okay, I've done this amount of speaking.
24:22
SPEAKER_01: Um, you know, but my speech maybe isn't where I want it to be.
24:26
SPEAKER_01: You don't do this the writing of the speech at all, right?
24:30
SPEAKER_01: Like you don't have anything to do with that.
24:32
SPEAKER_02: No, not really.
24:33
SPEAKER_02: A lot of times, um, I'll send them to Toastmasters.
24:36
SPEAKER_02: That's a great place to start getting some feedback on your, and it's it's a very affordable way to get some feedback, not only on your message, but on your delivery and how, you know, your stage presence and those kind of things.
24:48
SPEAKER_02: That's a great place to start.
24:49
SPEAKER_02: There are absolutely coaches out there that help you develop that message.
24:53
SPEAKER_02: Again, I can listen to your talk and give you some feedback, but that is not my wheelhouse.
24:57
SPEAKER_02: I try to stay in my lane.
24:58
SPEAKER_02: Most people, by the time they come to me, and a lot of times they're they have started with their own events, their own workshops, their own things, and they're ready to take that to the next level, right?
25:07
SPEAKER_02: Um, most of them they have that message and they're ready to go.
25:10
SPEAKER_02: Doesn't mean it's perfect.
25:11
SPEAKER_02: Um, it's a learning process for all of us.
25:13
SPEAKER_02: I don't think any speaker, no matter how long they've been speaking, ever considers their talk done, right?
25:18
SPEAKER_02: It's always something it's a craft that you are constantly honing and perfecting.
25:22
SPEAKER_02: Um, but that's not really my wheelhouse.
25:25
SPEAKER_01: Awesome.
25:26
SPEAKER_01: Okay, well, that's good to know.
25:28
SPEAKER_01: Now, through this change that you've had to make, um, you've kind of had to reinvent yourself.
25:34
SPEAKER_01: A little bit.
25:34
SPEAKER_01: Yeah.
25:35
SPEAKER_01: And so um, do you feel that you're still kind of in that reinvention stage, or do you feel like this is it now?
25:46
SPEAKER_02: I would like to say that this is it now.
25:50
SPEAKER_02: What do we all?
25:52
SPEAKER_02: Yeah.
25:53
SPEAKER_02: But I think that as I think as humans, but particularly as business owners, I think we're always in that growing and learning.
26:01
SPEAKER_02: And one of the things that I am now finding is that maybe one of the things I need to work on is being able to help people with their message and do some training around that so I can add that to my packages.
26:12
SPEAKER_02: But then I'm like, I don't know.
26:13
SPEAKER_02: I kind of want to stay in my lane, right?
26:14
SPEAKER_02: I want to do what what I enjoy, which is creating the strategies, creating the systems to be organized, right?
26:20
SPEAKER_02: That those budget profitability pieces.
26:22
SPEAKER_02: And so I don't know.
26:24
SPEAKER_02: I don't, we'll see what God has in store, right?
26:27
SPEAKER_02: Like this has been an entire journey with him, a journey into my faith.
26:32
SPEAKER_02: And um, yeah, I'm probably not done yet.
26:35
SPEAKER_02: Probably not done.
26:36
SPEAKER_01: I love that.
26:37
SPEAKER_01: And so, I mean, when you you say probably, and I mean just from hearing that you're not really sure where it's gonna take you, but it's also sounds like you're willing to go where it's gonna take you.
26:49
SPEAKER_02: Yeah, yeah.
26:50
SPEAKER_02: And I mean, one of the things that he's definitely placed on my heart that I did not expect is to do my own keynote speaking, to design my not beyond beyond what I talk about in my business, right?
27:01
SPEAKER_02: Obviously, I talk about how to use speaking and how to use events, but some of those more in-depth personal talks about my journey and my faith and all this.
27:10
SPEAKER_02: Um, and I'm like, you want me to do what?
27:12
SPEAKER_02: You want me to be on the stage with a thousand people like not behind the scenes, girl, right?
27:18
SPEAKER_01: Yeah, yeah, yeah.
27:19
SPEAKER_01: And now you're like, you're kind of stepping out on the other side of the curtain.
27:23
SPEAKER_01: Yeah, I get that.
27:24
SPEAKER_01: I get that.
27:24
SPEAKER_01: Yeah, but and you're willing.
27:27
SPEAKER_01: I mean, it sounds like you're willing, right?
27:29
SPEAKER_01: It sounds like you're, you know, maybe not ready, but willing to take that step forward.
27:36
SPEAKER_02: I am willing to take that step forward.
27:38
SPEAKER_02: Oh, I said that.
27:40
SPEAKER_02: No.
27:44
SPEAKER_01: Oh, I don't have to say it.
27:45
SPEAKER_01: He knows.
27:46
SPEAKER_01: Oh, I know it, I know it.
27:48
SPEAKER_01: Yeah, and nothing.
27:49
SPEAKER_01: He's the one behind you pushing you, right?
27:51
SPEAKER_01: He's like, it's your time, right?
27:54
SPEAKER_01: And but that but that could be a good thing.
27:56
SPEAKER_01: I mean, like you just said, it doesn't have to be a room full of a thousand plus people, right?
28:01
SPEAKER_01: It could be maybe three or four people to begin with, right?
28:05
SPEAKER_01: If you go to the right networking meetings and you or you go to the right events, it doesn't have to be big.
28:10
SPEAKER_01: And all you need is a small handful of people that will listen.
28:15
SPEAKER_02: Yeah.
28:15
SPEAKER_02: And I mean, if you if you're really just looking to build your comfortability talking in front of people, invite three or four of your closest friends over, have pasta night, have some wine, and then say, Hey, will you listen to my talk and give me some feedback?
28:28
SPEAKER_02: Right.
28:29
SPEAKER_02: And how much how much safer would that be?
28:32
SPEAKER_02: And then you can real valuable feedback, you know, give them two glasses of wine if you want, you know.
28:40
SPEAKER_02: Just put yourself in those opportunities where you're getting up in front of people and you're talking and you will become more comfortable.
28:46
SPEAKER_02: And then from there you can spread it out, and maybe you invite 10 people, maybe you have them bring a friend, right?
28:51
SPEAKER_02: And so you just continue to grow your comfort level.
28:54
SPEAKER_02: But start where you are.
28:56
SPEAKER_02: Just start.
28:57
SPEAKER_01: Just start.
28:58
SPEAKER_01: Yeah, yeah, I love that.
28:59
SPEAKER_01: Well, thank you so much for joining me today.
29:02
SPEAKER_01: This has been great.
29:02
SPEAKER_01: I know that we could talk about, you know, the whole, you know, where this could lead us, right?
29:08
SPEAKER_01: But I think we got, I think we got the gist of it here, just you know, the whole reinvention and the speaking and the, you know, the having the will and the faith to get there.
29:20
SPEAKER_01: So thank you so much for joining me.
29:22
SPEAKER_01: Is there anything that you want to say to our listeners about, you know, the whole reinvention and where it can take you if you're wondering, if you're not wondering.
29:35
SPEAKER_02: Yeah, I think the as business owners, just be open to listening to what your clients are saying.
29:42
SPEAKER_02: And if what they're saying isn't lining up with what you're offering, be open to shifting and adjusting that.
29:48
SPEAKER_02: Always be open to what opportunities are there and who you can support.
29:54
SPEAKER_02: You have a message, your audience needs to hear it, and I hope that you all put it out there.
30:00
SPEAKER_02: Awesome.
30:01
SPEAKER_02: Thank you so much.
30:03
SPEAKER_02: Thank you, Tina.
30:04
SPEAKER_02: Thank you for having me.
30:05
SPEAKER_01: Thanks for listening to Confidence in Bloom, where we celebrate the amazing, brilliant, and beautiful woman you already are.
30:12
SPEAKER_01: This season of shift is your invitation to rise, reinvent, and reconnect with the woman you're becoming.
30:18
SPEAKER_01: You don't need to look like a movie star or a supermodel.
30:22
SPEAKER_01: They don't even look like that.
30:24
SPEAKER_01: You are already enough, worthy of love, success, and a life that feels as good as it looks.
30:31
SPEAKER_01: We give so much love to everyone else.
30:33
SPEAKER_01: It's time to pour some of that love back into you.
30:38
SPEAKER_01: If you're ready to reclaim your confidence and step into your next chapter, I'm offering personalized coaching, three focus sessions to help you build unshakable confidence, define your personal brand, and create a signature style that reflects who you truly are.
30:54
SPEAKER_01: Because she comes in every shape and size, and reinvention has no expiration date.
31:00
SPEAKER_01: Want to be a guest on Confidence in Bloom?
31:03
SPEAKER_01: Let's connect.
31:04
SPEAKER_01: Find me on Instagram at Infobloom Styling, email Tina at Infobloomstyling.com or visit the Divas That Care Network website.
31:13
SPEAKER_01: Until next time, keep blooming boldly and confidently.
31:18
SPEAKER_00: Thanks for listening.
31:19
SPEAKER_00: This show was brought to you by Divas That Care.
31:22
SPEAKER_00: Connect with us on Facebook, on Instagram, and of course on divas that care.com, where you can subscribe to our newsletter so you don't miss a thing.