Ep 343 Part 1 Digital Marketing Strategies for Aesthetic Clinics in 2026 | Rick O'Neill
Episode 343 (Part 1) hosts Rick O'Neill (Digital Marketing Expert from Brighton, UK)
We discuss the major shifts in aesthetic marketing over the past 12–24 months - driven by AI technology and the changing behavior of patients.
We explore:
How SEO and website optimisation are more important due to how tools like ChatGPT search the web.
How patients can take up to 12 months with numerous touchpoints before converting to a booking
The requirement for an 'always-on, multi-channel' ecosystem beyond Instagram.
Tool likes 'AnswerThePublic' to understand what patients are Googling
The benefit of…
The skinny
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