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26. Bigger Than Basketball: The Milwaukee Bucks and the NBA Social Justice Walkout of 2020
With a shot at an NBA title on the line, an entire basketball team refuses to take the court. They won’t even come out of the locker room.
It’s a sports marketing nightmare. And just last year, it came true for the management of the Milwaukee Bucks basketball team.
Alex Lasry is the Senior Vice President of the Bucks. And even though he was shocked just like the rest of us when the 2020 walk-out happened, he supported the team’s decision whole-heartedly.
Because there was an entire summer of reasons why the Milwaukee Bucks didn’t take the court on August 26, 2020. But they crystalized around…
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