Latest / The Ops Experts Club Podcast
90. How Ops Leaders Should Approach Q4: Smart Revenue Moves, Cost Cuts, and Holiday Strategy
SUMMARY:
The episode focuses on how business owners and operators should approach the holiday season with intention instead of following the crowd. With ad costs peaking in Q4 and noise from major brands and big influencers flooding the market, the hosts outline smarter alternatives to paid advertising. They discuss tapping into existing warm audiences through referral programs, joint ventures, and organic promotions. The conversation emphasizes leaning into gratitude to stay top-of-mind, using handwritten notes or quick video messages to reconnect authentically.
They also highlight the value…
The skinny
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