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Dierks Bentley’s Tour Manager Built a Water Brand to Save Music
Chris Thacker is the co-founder and CEO of Stage Water, a canned water brand built for the live music community. He is also a longtime tour manager for Dierks Bentley and has spent decades behind the scenes of the music industry leading teams, solving problems, and keeping major tours moving.
In this episode of The Stephan Hogan Podcast, Chris Thacker shares how Stage Water launched, how the company became the official water of CMA Fest, and what most people do not understand about starting a beverage brand.
We talk about the real business behind canned water, beverage distribution…
The skinny
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